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上海老字号餐饮夜经济探索:转型之路展现城市消费新活力
Sou Hu Cai Jing· 2025-08-10 15:57
Core Insights - The "Shanghai Summer" international consumption season in 2025 is significantly driven by the night economy, which has seen a total consumption of 880.09 billion yuan since June, reflecting a year-on-year growth of 3.3% [1] - The night dining sector is pivotal in connecting urban residents with the city's cultural essence, yet restaurants face challenges in adapting to the evolving environment for sustainable growth [1] Group 1: Night Economy Growth - The average nightly takeaway orders for the restaurant "Canglangting" have surged to 100 orders per day after revamping its online strategy, indicating a successful adaptation to the night economy [2] - "Dexinguan" has extended its operating hours to 24 hours to counteract the declining population in the old city area, showcasing a proactive approach to maintaining relevance in the night economy [4] Group 2: Online and Offline Integration - The integration of online platforms like Ele.me and Taobao has allowed traditional restaurants to innovate their offerings, such as the "one-person meal" package, catering to the needs of solo diners [2] - The expansion of online sales channels has transformed traditional sales models, with "Dexinguan" reporting over 300 online orders daily, including a significant portion for seasonal products like mooncakes [4] Group 3: Economic Context - The night economy is positioned as a crucial driver for domestic consumption, which is essential for stabilizing economic growth amid a global slowdown [4] - The ongoing transformation of traditional dining brands reflects a broader trend of integrating diverse consumption scenarios to unlock the potential of night-time spending [4][6]
羊汤、火腿、冷馄饨……探寻各地独特的夏日美食,你最爱哪一款→
Yang Shi Wang· 2025-07-21 06:48
Group 1: Lamb Soup in Liaoning - The custom of eating lamb soup during the hot summer days is popular in Liaoning, particularly in Jinzhou Yixian, where it is a favorite among diners [1][3] - The preparation involves simmering various parts of the lamb, including meat and offal, in local spring water for three hours, resulting in a flavorful broth that meets the standards of a good lamb soup [3] - The local saying "a bowl of soup in the hot days is better than a prescription from a doctor" highlights the belief in the health benefits of lamb soup, which is rich in iron, protein, and trace elements [5] Group 2: Other Summer Dishes in Zhejiang and Shanghai - In Zhejiang Hangzhou, the saying "first summer ham, second summer chicken" reflects the local tradition of consuming ham, which is known for its flavor and health benefits [8] - Popular dishes include steamed eel with ham and winter melon ham soup, showcasing the culinary practices of the region during summer [10][12] - In Shanghai, cold wontons are a traditional summer dish, with a significant daily sales volume indicating their popularity among locals [15] - The preparation of cold wontons involves a unique cooling technique and a special sauce that enhances the dish's flavor, contributing to its status as a summer staple [17]