Core Viewpoint - Lulumei has successfully transformed the niche fruit of green plums into a significant industry, achieving over 1.6 billion yuan in annual revenue and contributing to local agricultural development and farmer income [3][4]. Company Overview - Founded in 2009, Lulumei started as a small enterprise in Wuhu, Anhui, focusing on deep processing of green plums, which were previously underappreciated [4]. - The company has grown to become a major player in the leisure snack industry, with plans for an IPO to further expand its operations [3][4]. Market Context - The Chinese leisure snack market has seen continuous growth, increasing from 410 billion yuan in 2010 to 1,165.4 billion yuan in 2022, with projections to reach 1,237.8 billion yuan by 2027 [3]. - Lulumei's parent company, Lulumei Fruit Garden, submitted an IPO application to the Hong Kong Stock Exchange in April 2023, aiming to capitalize on this growing market [3]. Financial Performance - The latest prospectus indicates projected revenues of 1.174 billion yuan, 1.322 billion yuan, and 1.616 billion yuan for 2022, 2023, and 2024, respectively, with net profits of 68 million yuan, 99 million yuan, and 148 million yuan [3]. Production and Supply Chain - Approximately 60% of the funds raised from the IPO will be allocated to capacity expansion and supply chain optimization, including projects in Anhui and Guangxi [3]. - The company employs a "five unification" policy with farmers, ensuring stable supply and pricing through unified seed supply, technical training, agricultural input standards, guaranteed purchase prices, and financial services [7]. Agricultural Impact - The green plum industry has become a crucial economic pillar in the Wuhu region, with over 20,000 acres planted, generating an estimated 2 billion yuan in total industry output [9]. - Lulumei has expanded its agricultural network beyond Anhui, promoting green plum cultivation in six cities and fourteen counties, and engaging in international partnerships for plum products [9]. Innovation and Technology - The company has embraced technological innovation, achieving 100% digitalization in its production processes, which enhances efficiency and product quality [6]. - Lulumei's approach combines technology, farmer support, and industry collaboration to drive agricultural transformation and regional economic development [6].

Group 1 - The core viewpoint of the article highlights the successful launch of new products by Liuliu Mei, focusing on health, innovation, and market expansion in the snack industry [1][2] - Liuliu Mei has established a comprehensive distribution network covering 34 provinces in China, with 1,396 distributors and a strong online presence [2] - The company emphasizes research and development, collaborating with universities and industry associations to innovate and improve product offerings [2][3] Group 2 - Liuliu Mei's market share in the Chinese fruit snack industry is projected to reach 4.9% in 2024, ranking first, while its share in the plum product sector is 7.0% [1] - The company has successfully diversified its product matrix, including various plum-based snacks and innovative jelly products, capturing consumer interest [1][3] - The brand's commitment to quality and safety is evident in its production processes, which include automated production lines and a focus on maintaining raw material freshness [4] Group 3 - Liuliu Mei is expanding its product line to include regional specialties, such as Guizhou spicy plums, which have received positive consumer feedback and high sales [3] - The company has built a robust supply chain, sourcing high-quality raw materials both domestically and internationally, ensuring competitive pricing and quality [3][4] - Future plans include enhancing the brand's global market presence and promoting sustainable practices in sourcing and production [4]