Core Insights - The article discusses the historical significance and modern popularity of lychee, a fruit that was once a delicacy reserved for Chinese emperors but has now become widely accessible to the general public [3][13]. Industry Overview - Lychee has a cultivation history of over 2,300 years in China, with the largest planting area globally being approximately 10 million mu, of which China accounts for about 8 million mu, representing around 75% of the total [4]. - In 2024, China is expected to export 13,900 tons of fresh lychee, equivalent to about 696 million individual fruits, to over 20 countries including the United States, Russia, and Australia [5]. Market Trends - The demand for lychee has surged internationally, with many foreign consumers traveling to Guangdong to experience fresh lychee directly from the orchards [5][12]. - E-commerce platforms are increasingly promoting lychee sales, with a notable 270% increase in search volume for "lychee" on Meituan in the first week of May compared to the previous month [12]. Product Diversification - The market has seen a rise in lychee-based products, including lychee ice cream, dried lychee, and various beverages, catering to diverse consumer preferences [9][10]. - New lychee varieties are being developed, such as the "Guanyin Green," which has recently been introduced to high-end retail channels [19]. Regional Insights - Guangdong is the leading region for lychee production, contributing to about half of the global supply and housing the most lychee brands in China [20]. - The province's rich agricultural practices and investment in quality control have positioned it as a key player in the lychee market [20][22]. Cultural Significance - Lychee has evolved into a cultural symbol in China, with references in popular media and dedicated cultural spaces celebrating its heritage [24][26]. - The fruit's historical narratives and modern-day popularity reflect its deep-rooted connection to Chinese culture and identity [24][27].

Core Viewpoint - The article highlights the significance of Guangdong lychee in both domestic and global markets, emphasizing its unique qualities, extensive cultivation, and innovative industry practices that contribute to its rising popularity and export potential [3][15]. Group 1: Production and Cultivation - Guangdong is the leading producer of lychee in China, accounting for over 50% of the national production and one-third of the global output, with a stable cultivation area of approximately 4 million acres [4][6]. - The flowering rate of lychee in Guangdong has exceeded 90% this year, indicating a significant increase in expected production [6]. - The province boasts over 300 varieties of lychee, with 21 out of 31 recognized premium varieties in China, ensuring a continuous supply of high-quality fruit from May to July [8]. Group 2: Industry Development - The "lychee+" industry chain is expanding, integrating various sectors such as processing, marketing, and tourism, which enhances the overall value of lychee production [13][14]. - Guangdong has the highest number of lychee processing enterprises in China, with 378 companies, including 110 that have been operating for over a decade [13]. Group 3: Global Expansion - Guangdong lychee has gained international recognition, with exports reaching 7,100 tons in the first quarter of 2025, marking a 132% increase year-on-year, primarily to countries like Russia, Singapore, and the USA [16]. - The province is enhancing its export capabilities through improved logistics, including the use of smart drones and cold chain solutions, facilitating the global distribution of lychee [16]. Group 4: Cultural Significance - Lychee is not only a popular fruit but also a cultural symbol of the Lingnan region, reflecting its agricultural heritage and regional characteristics [16].