田锋介绍道，剑南春的故乡四川，是哺育中华民族的两大母亲河长江和黄河共同流经的省份。剑南春诞生于三星堆文明，是三星堆文明的活态表达。剑南春 作为载入正史的宫廷御酒，传承经典，与时俱进，历久弥新。田锋表示，剑南春笃行的消费领域的创新，不是对传统的颠覆，而是对文化根脉的坚守与传 承；不是孤点的突破，而是对产业链路的革新与升级。这与"心灵故乡，老家河南"所蕴含的"守根脉、拓新程"的精神内核高度契合。无论是一杯承载千年匠 心的白酒，还是一份饱含中原风情的特产，只有守住文化之根、打通创新之路、满足人们对美好生活的需要，才能在消费变革的浪潮中站稳脚跟、行稳致 远。 田锋表示，对河南而言，消费智链能够让"河南粮仓"的优质小麦、铁棍山药、道口烧鸡等特色物产，通过数字化链路突破地域边界，走向千家万户，让"老 家河南"的味道和温度传递给更多人。对剑南春而言，消费智链则是让千年酿造技艺与现代消费需求精准对接：用数字化优化原粮品控、用智能化提升酿造 品质、用智慧化链接消费需要，让剑南春融入更多消费场景，实现传统文化与现代生活的深度融合。而对于中国消费产业而言，消费智链更是打破信息壁 垒、重构产业生态、高质量发展的关键抓手，是实现"供需 ...

Core Viewpoint - In 2025, the market supervision departments in Qinghai Province are actively combating trademark infringement, particularly in areas with high occurrences of counterfeit products, to ensure a safer consumer environment [2] Group 1: Daily Consumer Goods Trademark Infringement Cases - Case 1: A supermarket was found selling counterfeit "Nanfu" batteries, with a total value of 342 yuan and illegal gains of 108 yuan. The offender was fined 2,000 yuan and had all counterfeit batteries confiscated [3] - Case 2: A supermarket sold counterfeit "Yunnan Baiyao" toothpaste, resulting in a fine of 500 yuan and confiscation of 7 boxes of toothpaste. This case highlights the importance of consumer reports in identifying infringements [4] - Case 3: A supermarket was penalized for selling counterfeit "Hai Fei Si" shampoo, with illegal gains of 22 yuan. The offender was fined 500 yuan [7] Group 2: Alcohol Trademark Infringement Cases - Case 4: A wholesale store was found selling counterfeit "Wuliangye" and "Jian Nan Chun" liquor, with a total value of 5,640 yuan. The offender was fined 10,000 yuan [5] - Case 5: A store was penalized for selling counterfeit "Moutai" liquor valued at 21,000 yuan, resulting in a fine of 21,000 yuan [6] Group 3: Clothing and Footwear Trademark Infringement Cases - Case 6: A clothing store was found selling 454 pairs of counterfeit "Nike," "Adidas," and "Puma" shoes, valued at 50,000 yuan. The offender was fined 2,000 yuan [10] - Case 7: A store was found with 6 pairs of counterfeit "Nike" shoes, but due to the owner's lack of knowledge and minor violation, no fine was imposed, only confiscation of the goods [11] Group 4: Industrial Products Trademark Infringement Cases - Case 8: A company was penalized for selling 100 barrels of counterfeit "Zhigao" engine oil, with a total value of 25,000 yuan, and fined 75,000 yuan [12] Group 5: Production and Packaging Trademark Infringement Cases - Case 9: A biotechnology company was found producing counterfeit "Dahai" brand packaging materials, with a total value of 17,800 yuan. The company was fined 25,000 yuan [14] Overall Impact - In 2025, the market supervision departments in Qinghai Province demonstrated a comprehensive approach to trademark enforcement, emphasizing a balance of strict penalties and educational measures to enhance awareness of intellectual property rights among market participants [2][14]

中国经济网11月6日讯(记者 许子杰)11 月 5 日至 9 日，"德" 行天下・"阳" 帆启航 —— 德阳城市品 牌推广活动(北京站)在北京市朝阳区举行。"德阳好物"开集仪式，中国装备科技城(德阳)北京推介会、 德阳航空航天和无人机产业链协同发展大会相继举行，全方位展现德阳的文化魅力、产业实力与发展机 遇。 在"德阳好物"开集仪式上，进行了德阳好物、德阳美食、德阳美景、什邡市推介，向现场嘉宾全景 呈现德阳魅力。集市上，人气爆棚，大量北京市民和游客纷至沓来。央视秋晚舞台上的"高光产品"整齐 陈列，浓香醇厚的剑南春白酒，匠心独运的中江挂面，圈粉无数的三星堆文创……每一件"德阳好物"都 是城市底蕴与创新活力的缩影。 此次集市精心规划了德阳好物展区、德阳文旅展区、什邡展区三大板块共9大展区，共有67家德阳 优质企业参与，带来700余种涵盖老字号、餐饮美食、农特产品、文创非遗的"德阳好物"。这些带着德 阳山水灵韵与匠心温度的产品，不仅是献给北京市民的诚意之礼，更搭建起两地文化交流、产业合作的 桥梁。 产业链协同发展再添新动能。活动期间，德阳航空航天和无人机产业链协同发展大会举行。会上， 进行了"京(北京市)金(金牛区 ...

在白酒行业分化加剧的背景下，老牌名酒剑南春正通过一系列资本运作谋求破局。近期"减持华西证券"与"引入绵竹国资"两项关键动作，揭示了剑南春面 临现金流压力与战略转型的双重挑战。 值得深思的是，国资的再度入局在为剑南春上市之路铺平道路的同时，也为其未来的公司治理与控制权结构埋下了变数。随着国资影响力的深入，乔氏父 子会否逐步削弱对剑南春的掌控权，进而上演一场类似娃哈哈的股权与经营权博弈，这已成为关乎企业长远走向的核心议题，值得市场持续关注。 01 财务压力下的资产变现 近日，华西证券发布公告称，公司股东四川剑南春（集团）有限责任公司计划减持不超过公司总股本1%的股份。减持完成后，剑南春的持股比例将从 6.79%降至5.79%，但仍为华西证券第四大股东。 以华西证券9月24日收盘价计算，此次减持套现规模约2.55亿元。 2025年上半年，华西证券净利同比增幅高达1195.02%，成为券商板块的一匹黑马。 剑南春是华西证券的创始股东，此前就算在华西证券经营不善，甚至遭遇法务问题时都未曾减持。从财务分析角度看，在优质资产增值期选择减持，反映 了剑南春面临的流动性压力已相当紧迫。 结合剑南春集团2024年营收增速放缓至3 ...

据天眼查最新数据，9月12日，四川剑南春（集团）有限责任公司发生工商变更，新增绵竹市国有资产 事务中心为股东；同时集团注册资本由8.08亿元增至约9.46亿元，增幅约17%。 换言之，绵竹市国有资产事务中心通过认缴约1.37亿元出资额，获得剑南春集团14.51%的股权，成为公 司第二大股东。 剑南春（左），南都湾财社记者摄 | 持股日期 | 股比例 | 认缴出资额 | 注册资本 | | --- | --- | --- | --- | | 最新 | 5066% | 13716万元 | 94550万元 | | 2025-09-12 5066% | | - | 80834万元 | 来源于天眼查app 值得一提的是，在此次工商变更前不久，德阳市国有资本运营核心平台德阳发展集团与剑南春集团签署 战略合作协议，德阳发展集团董事长李强表示，双方在资源禀赋、战略布局上有着高度互补性，通过股 权投资、商贸流通、健康管理、会展传媒等多元路径携手合作，定将实现"1+1>2"的协同效应，为区域 产业升级注入强劲动力。 据了解，目前德阳正在大力发展白酒产业，推动白酒产区发展壮大，目前德阳产区正以剑南春为"1+N" 体系龙头，打造千亿级 ...

Core Viewpoint - The article emphasizes the ongoing efforts of market regulatory authorities in China to combat trademark infringement and counterfeiting, highlighting the importance of protecting intellectual property rights and fostering a culture of respect for brands [1]. Group 1: Case Summaries - Case 1: Li and others were found selling counterfeit "Nanfu" batteries, with a total value of over 2.48 million yuan, and sales amounting to 1.39 million yuan from 2017 to 2024 [2][3][4]. - Case 2: A wedding car rental company was penalized for using counterfeit "Rolls-Royce" cars, resulting in fines totaling over 710,000 yuan for 15 companies involved [5][6][7]. - Case 3: A joint operation in Guangdong led to the dismantling of 27 counterfeit shoe production sites, seizing over 21,000 pairs of counterfeit luxury brand shoes, with a total value of 216 million yuan [8][9][10]. - Case 4: A significant case involving the production and sale of counterfeit "Arc'teryx" jackets across nine provinces, with a total value exceeding 300 million yuan, resulted in 42 arrests [12][13][14]. - Case 5: A gaming arcade was penalized for using the "City Hero" trademark without authorization, leading to fines of 49,000 yuan [15][16][18]. - Case 6: A shop in Gansu was found selling automotive products with counterfeit "FAW" trademarks, resulting in a fine of 50,000 yuan [19]. - Case 7: A karaoke hall in Guizhou was reported for unauthorized use of the "Hilton" trademark, generating revenue of 11.14 million yuan [20][21][22]. - Case 8: A tourism company in Yunnan was penalized for using a similar trademark to "Golden Peacock," leading to a fine of 75,000 yuan [23][25]. - Case 9: A food counterfeiting operation was uncovered, involving over 20 million yuan in counterfeit products, resulting in multiple arrests [26][27]. - Case 10: A tea shop in Hainan was penalized for continuing to use the "Yihe Tang" trademark despite a prior court ruling, leading to a fine of 76,000 yuan [28][29][30]. - Case 11: A packaging materials store in Ningxia was found with unauthorized packaging for "Ningxia Goji Berries," resulting in fines and confiscation of goods [31][32]. - Case 12: A tea shop in Guangxi was found selling counterfeit "Sanhe" tea, leading to criminal charges [33][34]. - Case 13: A counterfeit liquor operation was uncovered in Sichuan, with over 3000 bottles of fake liquor seized, valued at 2.57 million yuan [36][37][38]. - Case 14: A white liquor counterfeiting operation in Xinjiang was discovered, with a total value of 61,500 yuan in counterfeit products [39][40]. - Case 15: A brewery in Henan was penalized for producing beer with a trademark similar to "Wusu Beer," leading to fines of 470,000 yuan [41][42]. - Case 16: A brewery in Heilongjiang was found to have produced beer infringing on a foreign trademark, resulting in a fine of 26,000 yuan [43][45]. - Case 17: A network of counterfeit alcohol sales was uncovered in Xinjiang, with a total value exceeding 20 million yuan [46][47][48].

Core Insights - The article discusses the transformation of local retail logic driven by the rise of instant retail, particularly in the liquor industry, where offline merchants are adapting to new consumer demands for faster and more convenient purchasing options [2][3][18]. Group 1: Instant Retail Growth - Instant retail has enabled offline merchants to actively reach consumers rather than passively waiting for them to visit stores, leading to significant sales increases during events like the 618 shopping festival [2][3]. - During the 618 event, liquor sales saw explosive growth, with some brands reporting a tenfold increase in GMV compared to the previous year, despite being in a traditionally slow season [3][5]. - The overall liquor sales on the first day of the 618 event exceeded 3 billion yuan, marking a more than 200-fold increase compared to the previous year [5]. Group 2: Consumer Behavior Changes - Consumers are increasingly favoring instant retail for its convenience, with a notable shift in purchasing habits towards immediate delivery options, which is expected to continue even after promotional pricing ends [9][12]. - The demand for liquor, particularly for immediate consumption scenarios, has surged, with instant retail platforms effectively addressing the need for quick access to products [5][13]. Group 3: Market Dynamics - The instant retail sector is projected to grow significantly, with the market size expected to exceed 1 trillion yuan for liquor by 2027, indicating a strong future for this segment [19]. - Major brands are adapting to this trend by developing new products tailored for instant consumption and enhancing their collaboration with instant retail platforms like Meituan [15][20]. Group 4: Operational Efficiency - Instant retail is transforming the operational models of offline merchants, allowing them to utilize data-driven decision-making and improve supply chain efficiency [3][18]. - Meituan's instant retail platform has connected nearly 1 million offline stores, providing a robust network that supports local businesses in reaching consumers effectively [20][22].

Core Viewpoint - The implementation of the strict "ban on alcohol" has led to a dramatic decline in sales for liquor stores, with an 80% drop in sales reported nationwide, indicating a significant shift in the Chinese consumption market and exposing the unsustainable reliance on public funds for the liquor industry [1][3][14] Group 1: Impact on Liquor Stores - Liquor store owners have experienced a drastic change in their business, with some reporting daily losses after the new regulations took effect, leading to a 90% drop in sales for many [3][6] - The reliance on government and corporate orders for high-end liquor has been highlighted, with 60% of high-end liquor sales previously depending on public funds, which has now been severely impacted [6][7] - Some liquor store owners are pivoting to selling lower-priced items like bottled water and beer, as high-end liquor sales have plummeted [3][8] Group 2: Industry Dynamics - The liquor industry has been characterized by a reliance on relationships and public procurement, creating a distorted market where prices were inflated due to artificial demand [7][10] - Major liquor companies are now struggling to maintain sales, with reports of a 70% drop in high-end liquor sales and excess inventory piling up [10][11] - Smaller regional liquor companies are adapting more quickly by eliminating sales targets and allowing flexibility for distributors, indicating a shift in strategy to survive the current market conditions [10][11] Group 3: Adaptation Strategies - Liquor store owners are employing various strategies to survive, including live streaming sales and focusing on community-based retail to cater to individual consumers rather than corporate clients [11][12] - Some owners are innovating by selling gift cards for high-end liquor, allowing customers to purchase discreetly without violating the new regulations [12] - The overall sentiment is that the industry will undergo a significant transformation, with predictions that 50% of liquor stores may close, and those that survive will need to adapt to a consumer-driven market [13][14]

Core Viewpoint - The Hainan Provincial Market Supervision Administration has reported ten typical cases of intellectual property administrative protection, highlighting issues in various sectors including food, building materials, agricultural inputs, and electromechanical technology [1] Group 1: Food and Beverage Sector - A retail store in Sanya was found selling counterfeit liquor brands including "Moutai," "Wuliangye," "Jian Nan Chun," and "Fen Jiu," with a total of 550 bottles valued at 929,742 yuan seized [2] - A beverage company attempted to register the trademark "中华" using a logo generated from a free online tool, resulting in a fine of 2,000 yuan for violating trademark application regulations [1][7] Group 2: Tea Industry - A tea shop was penalized for infringing on the geographical indication of "Baisha Green Tea," leading to a confiscation of infringing products and a fine of 6,000 yuan [3] Group 3: Building Materials - A building materials company was found selling counterfeit "Nippon" paint products, resulting in a confiscation of illegal gains of 2,943 yuan and a fine of 35,000 yuan [4] Group 4: Agricultural Inputs - An agricultural store was discovered selling counterfeit high-concentration seaweed liquid fertilizer, leading to a fine of 8,000 yuan and the case being transferred to the police for criminal investigation [5][6] Group 5: Other Sectors - A milk tea shop was fined 76,000 yuan for unauthorized use of the registered trademark "Yihe Tang," which misled consumers regarding the source of the products [8] - A hardware store was penalized for selling gasoline engines marked with "HONDA," resulting in a confiscation of five engines and a fine of 30,000 yuan [9] - A company was fined 1,000 yuan for unauthorized use of the geographical indication "Longkou Vermicelli" in the sale of unpackaged vermicelli [10] Group 6: Patent Disputes - A technology company successfully mediated a patent infringement dispute with another company, leading to a settlement and judicial confirmation of the agreement [11]