本文来自微信公众号： 秦朔朋友圈 （ID：qspyq2015） ，作者：何菲，题图来自：AI生成 明显感觉到，我生活的时代，我生活的城市和这座城市的人，到处都在转型。 大约在千禧初年到2017、2018年左右，我们友人之间小酌多数是喝红酒，不管真懂还是假懂，总得 在饮上一口后，用风雅感性的词汇评价一番。为此我还浮光掠影地研究过几年红酒，写过不少相关文 章。 后来，红酒热潮渐渐退去，进入平台期，身边友人们小酌的风格偏好渐渐往白酒方向转化。 前几年某次友人小聚，我坐在中医药大学少壮派教授身边，他执意鼓励我喝点白酒，说是补气、抗病 毒。从此我小酌时的主流佐餐酒换成了白酒。记得那天还有友人往白酒壶里加了半壶蒜瓣，说是能杀 灭病毒。坊间也有"加了蒜片的光瓶玻汾，能喝出青花汾的味道来"的传说。 杯里乾坤大，壶中日月长。 世界六大蒸馏酒的诞生地都分布在北纬25～40度之间，中国的两大名酒带——川贵名酒带和江淮名 酒带，都处于这个地理位置。 有很多年，白酒一直延续高端化的宏大叙事，有"向天再借五百年"的气势，代言人都是影视剧里常常 出现的帝王将相，再低调也是千里江山、雄厚激荡的调性，白酒似乎是传统文化的集大成者。 那些年，飞 ...

公务员的酒杯一停，烟酒店的老板们集体傻眼了。史上最严"禁酒令"满月，全国烟酒店销量暴跌80%，有人扛不住直接关门，有人靠卖 矿泉水续命，连茅台五粮液都被按在地上摩擦——这哪是政策调控？简直是给靠公款喝酒续命的白酒行业来了一记断子绝孙脚。但你 以为这只是烟酒老板的灾难？错了，这背后藏着中国消费市场最痛的一场刮骨疗毒，今天咱们就来扒一扒：那些年靠公款撑起的白酒 泡沫，到底是怎么被戳破的？ 一、从日赚3万到日亏5千：烟酒店老板的"30天地狱模式" "以前国企采购一个电话，我一天能卖50箱茅台；现在一个月过去了，连5箱五粮液都卖不动。"郑州烟酒店老板老张把账本拍在桌上， 红着眼圈骂娘。5月18日新《条例》一出台，他店里50%的团购订单直接归零——那些常年合作的医院、银行、铁路工程局，电话要么 打不通，要么接了就说"以后别送酒了，送了也不敢收"。 这不是个例。微酒调研的安徽、河南、山东等地，90%的烟酒店都在喊"活不下去"。合肥李总的"大一点酒库"以前靠政府单位团购撑 着，现在销量暴跌90%，店里堆着的上百箱剑南春、泸州老窖，连员工工资都快抵不上了。济南老王更绝，现在每天开门第一件事是 摆矿泉水和啤酒，"白酒？别提了， ...

Group 1 - The 2025 World Brand Moganshan Conference is held from May 9 to 11 in Deqing County, Huzhou City, Zhejiang Province, showcasing the importance of brands as intangible assets for enterprises and as carriers of people's aspirations for a better life [1][3] - Luzhou Laojiao, a leading company in the liquor industry, has participated in the Moganshan Conference for three consecutive years, highlighting its brand story through a two-minute drone performance [3][5] - The company has been recognized as a representative of Chinese quality, winning multiple awards since the first National Wine Evaluation in 1952, including the title of "Chinese Famous Wine" [3][5] Group 2 - In 2024, Luzhou Laojiao plans to hold a themed exhibition titled "700 Years of Chinese Strong Aroma," leveraging its historical significance to promote the local economy [5] - The government report for 2025 emphasizes the integration of technological and industrial innovation, with experts noting that technological innovation is essential for shaping Chinese brands [5][7] - Luzhou Laojiao is advancing its digital transformation with the "Smart Luzhou Laojiao" initiative, establishing a data-driven management and decision-making framework [7] Group 3 - The company has increased its R&D expenditure to 260 million yuan in 2024, a year-on-year growth of 15.5%, and has released significant technological innovations [7][9] - Luzhou Laojiao has been actively promoting Chinese liquor internationally, participating in global events and establishing a sales network in over 70 countries and regions [9][11] - The brand's strength has contributed to its stable development, achieving record-high operating performance in a challenging market environment [11]