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乳品聚焦夏季营养补给,特色食材价值重构|世研消费指数品牌榜Vol.74
3 6 Ke· 2025-10-11 11:04
本次监测周期内,蒙牛、五粮液和佳沛分别以1.82、1.67和1.60的综合热度指数位列榜单前三。 | 部位 排名 | | | 6 | 价 环 | | --- | --- | --- | --- | --- | | 01 | 文蒙牛 | 蒙古 | 1.82 | ▲2 | | 02 | 8 五模米 | 五粮液 | 1.67 | NEW | | 03 | | 佳沛 | 1.60 | ▲ 1 | | 04 | 伊利 | 伊利 | 1.55 | ▲ 3 | | 05 | | 劳台 | 1.47 | NEW | | OR | | 三元 | 1.44 | NEW | | 07 | Castela | 可口可乐 | 1.43 | NEW | | 08 | 100 Nostle | 標識 | 1.29 | ▲2 | | 09 | 治 施 | 治湿 | 1.24 | NEW | | 10 | | 统一 | 0.99 | NEW | | 01 | 怡寶 | 怡宝 | 0.97 | NEW | | 12 | | 泸州老窖 | 0.93 | NEW | | 18 | | 百菲馨 | 0.86 | NEW | | 14 | | 安佳 | ...
“川超”川南川北赛区球迷商家各有“超”法,持续催热文旅市场 “超宠客”带给城市“钞能力”
Si Chuan Ri Bao· 2025-10-10 00:18
"这个假期不用动脑筋想去哪儿耍,反正追着'川超'跑,顺带把周边都耍一圈!"宜宾市民文继说,国庆中秋假期自己已经看了三场球赛了,虽然没有抢 到7日当天的球票,但依旧不改行程。"昨天去隆昌看了石牌坊,今天来现场加个场外'站票',也算不虚此行了。" 《守住》 曾玉 摄 10月7日—8日,"川超"迎来南北赛区的焦点对决。在川南赛区,内江队主场迎战宜宾队,泸州队与自贡队展开对决。川北赛区则迎来了高原上的首 场"德比",由阿坝队对阵甘孜队,另一场比赛则由绵阳队对阵德阳队。 比赛不仅点燃了当地球迷的观赛热情,赛场外的"赛事+文旅"也持续带动了各地文旅消费市场,实现赛场竞技与城市经济的双向赋能。 美食非遗汇聚赛场外 10月7日13时许,虽然飘着小雨,但内江市高级技工学校外依然有不少球迷游客。为迎接"川超",内江在赛场周边打造了特色集市,集中展销本地老字 号和名小吃,让球迷在观赛前就能沉浸式体验"甜城风味"。 傍晚时分,绵阳主场的火热程度与内江不相上下。体育场外的"乐享川超"消费集市上,不仅有绵阳米粉、江油肥肠、三台土豆丝等地道美食让广大球迷 大饱口福,还有定制球队手伴、纪念徽章、绵阳非遗等精美文创周边。 《赛场外》 杨尚威 ...
研报掘金丨国海证券:维持泸州老窖“买入”评级 加速产品创新及数字化转型
Ge Long Hui A P P· 2025-09-02 08:12
国海证券研报指出,泸州老窖2025H1归母净利润76.63亿元,同比-4.54%;2025Q2归母净利润30.70亿 元,同比-11.10%。二季度业绩降速纾压,加速产品创新及数字化转型。公司持续提升渠道精细化管理 水平,"五码合一"产品全国推广,经销商门户系统上线运行,营销服务平台搭建运营。截至2025H1 末,境内经销商数量为1703家,相较期初增加88家,减少86家;境外经销商数量为88家,相较期初增加 10家,减少7家。截至2025Q2末,公司合同负债35.29亿元,同比/环比分别+11.88/+4.64亿元,合同负债 整体稳定。该行认为公司在渠道和品牌端的核心竞争力突出,在营销改革及数字化转型赋能下具备较高 业绩弹性。考虑到宏观需求承压,下调公司盈利预测,维持"买入"评级。 ...
泸州老窖:2024年度分红派息实施公告
Zheng Quan Ri Bao· 2025-08-01 14:07
Group 1 - The company, Luzhou Laojiao, announced its profit distribution plan for the fiscal year 2024, which includes a cash dividend of 45.92 RMB per 10 shares (tax included) [2] - The record date for the dividend is set for August 7, 2025, and the ex-dividend date is August 8, 2025 [2]
泸州老窖:2024年度分红派息方案为每10股派45.92元现金,总额约67.59亿元
Ge Long Hui A P P· 2025-08-01 11:12
格隆汇8月1日|泸州老窖公告,2024年度分红派息方案为每10股派45.92元人民币现金(含税)。股权 登记日为2025年8月7日,除权除息日为2025年8月8日。本次现金分红总额约67.59亿元(含税)。公司 总股本为14.72亿股,不送红股,不进行资本公积金转增股本。此次分红派息对象为截止2025年8月7日 下午深圳证券交易所收市后,在中国证券登记结算有限责任公司深圳分公司登记在册的公司全体股东。 分红派息将通过中国结算深圳分公司代派或公司自行派发。 ...
泸州老窖(000568.SZ)拟10股派45.92元 于8月8日除权除息
智通财经网· 2025-08-01 11:08
智通财经APP讯,泸州老窖(000568.SZ)公告,公司2024年度分红派息拟:向全体股东每10股派45.92元 (含税)。除权除息日为:2025年8月8日。 ...
刚刚!史上最严“禁酒令”满月,烟酒店渠道遭遇80%断崖式下滑!
Sou Hu Cai Jing· 2025-06-27 06:35
Core Viewpoint - The implementation of the strict "ban on alcohol" has led to a dramatic decline in sales for liquor stores, with an 80% drop in sales reported nationwide, indicating a significant shift in the Chinese consumption market and exposing the unsustainable reliance on public funds for the liquor industry [1][3][14] Group 1: Impact on Liquor Stores - Liquor store owners have experienced a drastic change in their business, with some reporting daily losses after the new regulations took effect, leading to a 90% drop in sales for many [3][6] - The reliance on government and corporate orders for high-end liquor has been highlighted, with 60% of high-end liquor sales previously depending on public funds, which has now been severely impacted [6][7] - Some liquor store owners are pivoting to selling lower-priced items like bottled water and beer, as high-end liquor sales have plummeted [3][8] Group 2: Industry Dynamics - The liquor industry has been characterized by a reliance on relationships and public procurement, creating a distorted market where prices were inflated due to artificial demand [7][10] - Major liquor companies are now struggling to maintain sales, with reports of a 70% drop in high-end liquor sales and excess inventory piling up [10][11] - Smaller regional liquor companies are adapting more quickly by eliminating sales targets and allowing flexibility for distributors, indicating a shift in strategy to survive the current market conditions [10][11] Group 3: Adaptation Strategies - Liquor store owners are employing various strategies to survive, including live streaming sales and focusing on community-based retail to cater to individual consumers rather than corporate clients [11][12] - Some owners are innovating by selling gift cards for high-end liquor, allowing customers to purchase discreetly without violating the new regulations [12] - The overall sentiment is that the industry will undergo a significant transformation, with predictions that 50% of liquor stores may close, and those that survive will need to adapt to a consumer-driven market [13][14]
泸州老窖:民族品牌践使命品牌创新向远行
Xin Lang Cai Jing· 2025-05-11 21:10
Group 1 - The 2025 World Brand Moganshan Conference is held from May 9 to 11 in Deqing County, Huzhou City, Zhejiang Province, showcasing the importance of brands as intangible assets for enterprises and as carriers of people's aspirations for a better life [1][3] - Luzhou Laojiao, a leading company in the liquor industry, has participated in the Moganshan Conference for three consecutive years, highlighting its brand story through a two-minute drone performance [3][5] - The company has been recognized as a representative of Chinese quality, winning multiple awards since the first National Wine Evaluation in 1952, including the title of "Chinese Famous Wine" [3][5] Group 2 - In 2024, Luzhou Laojiao plans to hold a themed exhibition titled "700 Years of Chinese Strong Aroma," leveraging its historical significance to promote the local economy [5] - The government report for 2025 emphasizes the integration of technological and industrial innovation, with experts noting that technological innovation is essential for shaping Chinese brands [5][7] - Luzhou Laojiao is advancing its digital transformation with the "Smart Luzhou Laojiao" initiative, establishing a data-driven management and decision-making framework [7] Group 3 - The company has increased its R&D expenditure to 260 million yuan in 2024, a year-on-year growth of 15.5%, and has released significant technological innovations [7][9] - Luzhou Laojiao has been actively promoting Chinese liquor internationally, participating in global events and establishing a sales network in over 70 countries and regions [9][11] - The brand's strength has contributed to its stable development, achieving record-high operating performance in a challenging market environment [11]
直击春糖|洞察C端 泸州老窖窖主节“吃喝玩乐购”拥抱Z世代
Bei Jing Shang Bao· 2025-03-25 06:14
直击春糖|洞察C端 泸州老窖窖主节"吃喝玩乐购"拥抱Z世代 回首2023年,首届"窖主节"在成都确立全国巡展形式,初步建立了"窖主"IP的品牌认知;2024年,窖主节活动全面升级,覆盖更多城市,结合数字营销与地 域特点,进一步深化消费者互动;今年,窖主节洞察消费者情绪,用更加丰富的互动活动、创意调酒、趣味文创、现场演出,打造属于窖主的"浓烈生活 场",带来兼具美酒体验、文化体验、运动体验和精神体验的互动派对嘉年华。 北京商报讯(记者 刘一博)3月20日-27日,2025年第112届全国糖酒商品交易会系列活动——中国白酒家年华之泸州老窖窖主节在成都桂溪生态公园举行。 当前,中国白酒行业已全面步入'以消费者为中心'的时代。泸州老窖集团党委委员、副总裁李金在活动现场表示,2025泸州老窖窖主节,在文化传承与创新 营销上继续深耕优化,不止给消费者提供欢聚的场域,更将休闲娱乐、美食美酒、周边购买、主题日营销等做到最丰富的结合,为窖主们打造一座精彩纷呈 的"浓烈生活场"。 一直以来,泸州老窖始终坚持拥抱C端消费者,不断创新消费场景、打造高品质消费体验,构建起了品牌与消费者互动的平台,取得了长足的发展。 泸州老窖销售有限公 ...
泸州老窖窖主节亮相春糖,八大主题引领潮流新风尚
Huan Qiu Wang· 2025-03-24 09:11
泸州老窖窖主节亮相春糖,八大主题引领潮流新风 尚 来源:环球网 【环球网消费综合报道】在2025年第112届全国糖酒商品交易会之际,泸州老窖窖主节在成都桂溪生态 公园盛大启幕。以"一路向C,潮动春糖"为主题,泸州老窖开启了中国白酒嘉年华之旅,为消费者带来 一场别开生面的春日盛宴。 窖主节不仅是春糖与成都的约会,更是窖主和白酒爱好者与泸州老窖的盛会。在春潮的涌动中,参与者 品味生活之美,感受泸州老窖的品牌魅力,把酒临风,纵享浓烈生活。 3月20日至27日,泸州老窖窖主节在成都桂溪生态公园等你来,共享美酒相伴的美好生活!本次窖主节 推出了八大主题日活动,包括"爱得浓烈""酒后灵感艺术家""全民开麦""chill味运动会"等,解锁春糖的 N种打开方式。每天一个新玩法,连续八天,天天不重样,泸州老窖与窖主的约会充满了期待和惊喜。 在窖主体验场,沉浸式角色扮演和趣味关卡挑战吸引了众多窖主参与。酿酒宗师、品酒大师、研酒专家 等角色等待窖主解锁,而酒量健身区的运动项目更是让窖主们尽情释放运动激情。 泸州老窖围绕窖主打造了体验场、生活场、酒量健身区等多个展区,每个区域都有创新玩法。窖主买手 店、窖主茶社、窖主Bar等趣味体验 ...