本报讯(记者李婷)近期，工业和信息化部正式公示2025年度"中国消费名品"名单，舒华体育（605299） 股份有限公司(以下简称"舒华体育")成功入选"企业品牌.时代优品"，成为健身行业少数获此国家级认证 的品牌之一。在成立三十周年之际，此次认证不仅是对其品牌价值的肯定，更为其市场拓展与估值提升 提供了有力背书。 公司长期坚持研发投入，已积累专利420余项，并主导参与近50项国家及团体标准。2025年，舒华在智 能化领域取得关键突破，通过接入AI大模型，推出行业首款AI健身助手及AI健身房，将"科学运动"转 化为可体验的解决方案。其自主研发的FlexAir变感跑台及获国际认证的力量器械，进一步强化了产品 高端化与差异化优势，为盈利增长提供支撑。 全球化进展成为业绩亮点。2025年前三季度，公司外销出口额同比大幅增长超85%，欧洲直营布局稳步 推进，并与国际头部体育机构达成合作。此次获评"中国消费名品"，预计将进一步提升其在海外市场的 品牌认知与溢价能力，推动"做世界的舒华"战略持续兑现。 站在三十周年与新荣誉的双重起点，舒华体育正以"科技+品牌"双轮驱动，深化全球布局。随着全民健 身政策红利与消费升级趋势延续 ...

Core Insights - The sports equipment industry cluster in Dingzhou, Hebei, has grown into a national sports industry demonstration base, with over 700 enterprises and a market share exceeding 15% in outdoor fitness equipment and 25% in strength equipment internationally [1][3] - The local government plays a proactive role in supporting enterprises through policy, finance, technology, and talent, facilitating a collaborative and innovative development path [1][2] Policy Support and Innovation - The implementation of the new national standard GB19272-2024 has created anxiety among small and medium-sized enterprises, prompting the local government to provide direct support and guidance [2] - Continuous financial support for innovation has been established, with annual funding exceeding 10 million yuan, representing over 2% of public financial expenditure, enabling enterprises to pursue high-level innovations [2][3] Industry Recognition and Growth - The industry cluster has seen the emergence of 15 high-tech enterprises and 26 innovative SMEs, with several companies achieving provincial and national recognition [3][6] - Dingzhou has received multiple accolades, including being named a "National Sports Industry Demonstration Base," enhancing its platform and influence in the industry [3][8] Collaborative Innovation Platforms - The local government has established a collaborative framework that integrates various stakeholders, facilitating efficient resource flow and innovation within the industry [4][5] - Partnerships with local universities have led to targeted technological support for enterprises, enhancing their innovation capabilities [5] Brand Development and Market Expansion - The government is actively promoting Dingzhou's products beyond local markets, establishing a "Dingzhou Reception Hall" in Tianjin to showcase local brands [7][8] - The rise in brand influence is evidenced by local companies winning bids for major national events, further solidifying the reputation of "Dingzhou quality" [8] Future Development Goals - Dingzhou aims to transition into a global hub for intelligent sports equipment manufacturing and a center for sports technology innovation, supported by a strong government-market collaboration [8]