近期，工信部正式公示2025年度"中国消费名品"名单，舒华体育凭借综合实力跻身"中国消费名品·企业 品牌·时代优品"行列。这份国家级认证，不仅是对舒华体育三十年深耕行业的权威背书，更印证了中国 健身器材企业从制造端向品牌端跃升的成功实践，为行业树立价值标杆。 今年是舒华体育成立三十周年，站在入选"中国消费名品"的新起点上，公司将聚焦科技创新与全球渠道 深耕，深化"软件+硬件+服务"一体化模式，发力商用与家用双市场。在全民健身战略与消费升级红利 下，舒华体育将持续引领行业智能化转型，彰显中国制造向中国品牌跨越的价值。 作为国内领先的科学运动服务商，舒华体育始终致力于为全场景、全人群提供科学运动解决方案。公司 联合顶尖机构搭建研发体系，累计斩获420余项国家专利，主导近50项国标及团标制定，并建立了获 CNAS认可的国家级实验室。2025年接入DeepSeek AI大模型后，舒华体育推出行业首款AI健身助手及 AI健身房，搭载自研FlexAir技术的跑步机与获国际认证的力量器械，构建"硬件+AI"产品矩阵，精准破 解消费痛点，筑牢高端市场壁垒。 在全球化战略方面，舒华体育同样表现出色。公司八年携手中国奥委会，为9 ...

本报讯(记者李婷)近期，工业和信息化部正式公示2025年度"中国消费名品"名单，舒华体育（605299） 股份有限公司(以下简称"舒华体育")成功入选"企业品牌.时代优品"，成为健身行业少数获此国家级认证 的品牌之一。在成立三十周年之际，此次认证不仅是对其品牌价值的肯定，更为其市场拓展与估值提升 提供了有力背书。 公司长期坚持研发投入，已积累专利420余项，并主导参与近50项国家及团体标准。2025年，舒华在智 能化领域取得关键突破，通过接入AI大模型，推出行业首款AI健身助手及AI健身房，将"科学运动"转 化为可体验的解决方案。其自主研发的FlexAir变感跑台及获国际认证的力量器械，进一步强化了产品 高端化与差异化优势，为盈利增长提供支撑。 全球化进展成为业绩亮点。2025年前三季度，公司外销出口额同比大幅增长超85%，欧洲直营布局稳步 推进，并与国际头部体育机构达成合作。此次获评"中国消费名品"，预计将进一步提升其在海外市场的 品牌认知与溢价能力，推动"做世界的舒华"战略持续兑现。 站在三十周年与新荣誉的双重起点，舒华体育正以"科技+品牌"双轮驱动，深化全球布局。随着全民健 身政策红利与消费升级趋势延续 ...

Core Viewpoint - Domestic sports goods manufacturing companies are increasingly exploring transformation from traditional manufacturing to service-oriented models, driven by government policies and market demand [1][2][4]. Group 1: Industry Trends - The National Sports Administration's "14th Five-Year Plan for Sports Development" encourages the development of smart and home-based sports equipment, promoting the integration of manufacturing and service industries [1][4]. - Companies are moving away from a "heavy production, light service" model to innovate new business formats and application scenarios, aiming to create a new industrial development pattern [1][4]. Group 2: Company Transformations - Tianxiang Sports has transitioned from manufacturing to operating marathon events and developing a smart sports complex, investing 510 million yuan in the Tianxiang Yuedong City project, which is expected to be completed by the end of the year [2][3]. - Xtep has established running clubs in various cities, providing both free and paid services, enhancing brand recognition and consumer loyalty [3][4]. - Shuhua Sports has launched its own chain of fitness centers, integrating its fitness equipment with services, and plans to introduce AI technology to create a smart gym experience [3][4]. Group 3: Market Opportunities and Challenges - The growing trend of national fitness has created new market opportunities for sports companies, but many still rely on traditional revenue models, facing challenges in establishing profitable service-oriented businesses [2][5]. - Companies like Shuhua and Xtep are exploring new business models and consumer engagement strategies to enhance profitability and reduce reliance on single business lines [4][5]. - The industry faces challenges such as undervaluation of service offerings, low consumer recognition, and a lack of skilled talent, necessitating government support and infrastructure improvements [5][6].