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多地打造全新产品体系 文体旅融合释放乘数效应
Jing Ji Ri Bao· 2025-10-08 01:33
近年来,体育与文化、旅游等产业融合不断深化,文体旅融合发展逐步成为旅游产业转型升级的重要内 容和拓展消费空间的重要手段。当前,各地正在打造全新的文体旅产品体系,不断为游客带来惊喜与新 鲜感,持续释放乘数效应。 今年正值中国人民抗日战争暨世界反法西斯战争胜利80周年,红色旅游热度持续升高。贵州省发挥红色 文化资源富集的优势,运用科技手段创新表达红色故事,让红色文旅可感可触。位于贵阳龙洞堡国际机 场附近的贵州长征文化数字艺术馆利用虚拟现实、三维动画等数字科技手段重现红军长征伟大历程,让 游客"重走长征路",成为贵州新的文旅名片。 值得注意的是,办展也成为拉动文旅经济的新"玩法"。8月上旬,第十五届中国国际动漫博览会在东莞 举办,沉浸式潮玩场景吸引了10多万动漫爱好者前往参展。记者在展会现场看到,全球2000多个影视动 漫IP汇聚一堂,大型动漫潮玩IP造型引来络绎不绝的游客拍照打卡,身着Cosplay服装的年轻人穿梭其 中,与动漫角色互动……轮番上演的动漫潮玩嘉年华、潮玩次元购物季、角色扮演达人见面会等活动, 让观众在"逛展—打卡—购物"中完成了一次"微旅行"。 在展会之外,创新的"展城联动"模式,让动漫从展会的" ...
单展吸金1200万 广州“二次元消费”破圈
Guang Zhou Ri Bao· 2025-08-18 02:04
Core Insights - The ACG (Anime, Comic, Game) culture and economy in Guangzhou is experiencing significant growth, with a total of 11 large-scale ACG exhibitions held in the first half of the year, attracting 840,000 visitors [2][3][4] - The rise of the "Dimensional Station·Cyber Guangzhou" initiative has contributed to increased consumer traffic and engagement in the ACG sector, showcasing the city's potential as a hub for ACG events [2][3] Group 1: Event Statistics - In the first half of the year, Guangzhou hosted 11 major ACG exhibitions covering a total exhibition area of 520,000 square meters, receiving 840,000 visitors from both domestic and international locations [3][4] - The 36th Firefly Animation and Game Carnival in Guangzhou attracted 288,000 attendees, with 1.5 million tickets sold online, indicating strong demand for ACG events [4] - The "KUROFEST" event drew over 10,000 participants, with nearly half coming from outside the province, setting a record for the brand's offline attendance [4] Group 2: Economic Impact - The ACG exhibitions have stimulated the "ticket root economy," enhancing the integration of business, travel, and cultural consumption in Guangzhou [3] - The Guangzhou game industry is projected to generate approximately 140.67 billion yuan in total revenue in 2024, reflecting a year-on-year growth of about 10.5% and accounting for 43.17% of the national revenue in the sector [5] - The overall user base for the broader ACG market in China is expected to grow from nearly 460 million in 2021 to 503 million by 2024, with the "Z Generation" spending over 3,000 yuan annually on anime and related products [5] Group 3: Government Support and Initiatives - The Guangzhou government is actively promoting the ACG industry through policies and financial incentives, including rewards for new and expanding exhibitions [7] - The introduction of the "Exhibition + Consumption" digital platform by the Guangzhou Commerce Bureau and Alipay aims to enhance visitor experience and facilitate access to various services during ACG events [8]
“漫展”成外地游客来蓉新引力,“票根经济”延伸暑期消费链条
Sou Hu Cai Jing· 2025-07-20 17:12
Group 1 - The article highlights the surge in tourism and consumption in Chengdu due to the recent large-scale anime exhibitions, specifically the 20th World Line Anime Exhibition and the 29th Comiday (CD29) [1][3] - Young anime enthusiasts from various regions are traveling to Chengdu, extending their itineraries to include shopping centers, tourist attractions, and surrounding destinations, thus boosting local consumption [1][3] - The CD29 exhibition has implemented a "ticket economy" strategy, allowing attendees to enjoy exclusive discounts at designated hotels, restaurants, and attractions, effectively linking the exhibition to broader tourism and consumption [5][7] Group 2 - The influx of young consumers during the anime exhibitions has significantly increased foot traffic in commercial areas, with reports of stores being crowded and sales rising [5][7] - Many shops are offering discounts for high school graduates, further attracting young consumers and enhancing their shopping experience during the exhibition period [7] - The commercial sector is actively responding to this trend by launching targeted promotional activities and discount packages to convert the increased foot traffic from the exhibitions into sales growth [7]