单笔小额动账短信步入付费时代，银行作出调整并非单纯为了增收，而是在息差收窄背景下，为精细管 控运营成本、将有限资源投入更具竞争力业务领域所采取的措施。与此同时，这也折射出银行业正加速 将服务重心转向银行App等数字化渠道的深刻战略转变。一场围绕金融服务效率与成本的变革正悄然上 演。 (资料图 片) 银行调整小额动账短信服务 "您尾号XXX账户完成快捷支付，支出金额9.9元，余额5000元。"曾几何时，此类动账短信是众多消费 者掌握银行账户资金动态的"标配"。但也有不少消费者反馈"每天收到的信息太繁杂"，不堪其扰。如 今，招商银行、中信银行等多家银行出手，调整动账短信提醒服务，上调免费动账短信的起点金额。多 家银行表示，此举是为了优化客户服务体验、减少不必要的短信打扰。 意为优化客户服务体验 此次银行调整并非偶然，自2025年以来便有多家银行表示，为优化客户服务体验，调整动账短信通知服 务。中国银行自2025年4月起，对享受终身免费短信动账通知服务的个人客户，调整其账户变动触发短 信通知的默认交易起点金额为100元。如客户确有低于100元的小额交易通知需求，可通过该行网点柜 台、智能柜台、手机银行、个人网上银行 ...

招商银行表示，若客户希望及时掌握账户变动情况，可通过该行App、个人银行PC版或网点渠道办理账 户变动短信通知服务。记者咨询招商银行客服得知，该行一卡通短信通知服务的收费标准为每月3元， 首次开通的前三个月（含开通当月）免费。按月收费，暂无包年收费方式。 招商银行客服表示，金葵花及以上级别客户、65岁（含）以上老年客户等的短信通知服务免费。招商银 行App动账通知服务也是免费的。除了招商银行，中信银行表示，自2月1日起，个人金融短信通服务全 面升级。对于借记卡，贵宾级（含）以上客户、新市民客户免收服务费。动账短信发送起点金额为300 元，官方微信免费提供0元起点动账提醒服务。 中小银行的步伐紧跟行业趋势。例如，新疆农商银行发布公告称，该行根据业务发展需求等，自4月下 旬起，将调整动账提醒短信起点金额，由0元提高至100元（含）。 "您尾号XXX账户完成快捷支付，支出金额9.9元，余额5000元。"曾几何时，此类动账短信是众多消费 者掌握银行账户资金动态的"标配"。但也有不少消费者反馈"每天收到的信息太繁杂"，不堪其扰。如 今，招商银行、中信银行等多家银行出手，调整动账短信提醒服务，上调免费动账短信的起点金额。 ...

Core Viewpoint - Banks are adjusting their transaction notification services by raising the threshold for free SMS alerts, reflecting a strategic shift towards digital channels and cost management in response to narrowing interest margins [1][4]. Group 1: Bank Adjustments - Starting from March 16, 2025, China Merchants Bank will no longer send SMS notifications for transactions below 5,000 yuan, aiming to optimize customer service and reduce unnecessary notifications [1]. - Other banks, such as CITIC Bank and Xinjiang Rural Commercial Bank, are also raising their SMS notification thresholds, with CITIC Bank setting it at 300 yuan and Xinjiang Rural Commercial Bank at 100 yuan [2][3]. Group 2: Customer Experience - Banks are encouraging customers to use their apps and online platforms for transaction notifications, which are offered for free, as a way to enhance customer experience and reduce reliance on SMS [2][3]. - Some customers express discomfort with the transition from free to paid SMS services, while younger customers are less affected as they primarily use mobile banking for account monitoring [3]. Group 3: Industry Trends - The shift from free SMS notifications to a paid model is part of a broader trend in the banking industry towards digital transformation, as banks seek to cut costs and focus on more competitive business areas [4]. - The development of mobile banking and digital channels allows banks to provide a range of services beyond transaction notifications, including account inquiries and online customer service [4].

Core Viewpoint - Banks are increasing the threshold for transaction SMS notification services in response to rising profit pressures and the deepening of digital transformation, indicating a trend towards refined management of service models and cost expenditures [1][8]. Group 1: Service Adjustments - Several banks, including Guangdong Huaxing Bank and Hubei Bank, have announced increases in the minimum transaction amount for SMS notifications, with Guangdong Huaxing Bank set to stop sending notifications for transactions below 500 yuan starting September 16, 2025 [2][4]. - Hubei Bank will raise the default threshold for SMS notifications to 100 yuan for transactions starting March 27, 2025, up from a previous threshold of 10 yuan [2][6]. - China Bank will adjust its SMS notification service for existing customers from a zero yuan threshold to 100 yuan starting April 17, 2025 [2][6]. Group 2: Rationale Behind Changes - The adjustments are framed as efforts to enhance customer service quality, with banks citing the need to optimize service levels and customer experience [3][7]. - The changes reflect a broader trend in the banking industry towards cost management and the impact of digital transformation, as mobile banking and WeChat services become more prevalent [7][8]. Group 3: Cost Management and Efficiency - The banking sector is increasingly focusing on refined management to drive high-quality development of liability businesses and enhance revenue from intermediary services amid narrowing net interest margins [8][9]. - Data shows that the cost-to-income ratio for 39 out of 42 listed banks has declined in the first half of the year compared to the previous year, indicating a trend towards improved operational efficiency [9].

Core Viewpoint - The banking industry is increasingly focusing on cost reduction and efficiency improvement due to rising profit pressures and the deepening of digital transformation, leading to a trend of fine-tuned management of service models and cost expenditures [1]. Group 1: Service Adjustments - Several banks have raised the threshold for sending transaction SMS notifications, including major state-owned banks, joint-stock banks, and city commercial banks, primarily affecting free SMS services [1][10]. - Guangdong Huaxing Bank announced it will stop sending SMS notifications for transactions below 500 yuan starting September 16, 2025, as part of an effort to enhance customer service [2]. - Hubei Bank will increase the default threshold for SMS notifications to 100 yuan starting March 27, 2025, up from the previous 10 yuan [3]. - China Bank will adjust the default threshold for lifetime free SMS notifications to 100 yuan starting April 17, 2025, from previously having no threshold [3][10]. Group 2: Reasons for Adjustments - Banks cite the need to improve customer service as a reason for these adjustments, although specific underlying reasons were not disclosed by customer service representatives [4]. - The adjustments are seen as part of a broader trend in the banking sector to manage operational costs more finely and to enhance the effects of digital transformation [12]. Group 3: Financial Performance and Trends - The cost-to-income ratio for 39 out of 42 listed banks decreased in the first half of the year compared to the previous year, indicating a trend towards improved efficiency [12][13]. - Some banks, such as Minsheng Bank, are leveraging digitalization to enhance their customer management and service capabilities [12]. - The adjustments in SMS notification services reflect a shift in customer preferences, with mobile banking and WeChat becoming more prominent channels for transaction notifications [11].