央视网消息：花灯是镌刻着中国年味的传统符号，各地花灯风格迥异、匠心独具。离春节越来越近，传统花灯的制作进入旺季，各地工匠 们正抢抓工期加紧赶制。 在北京美术红灯厂，老师傅们正在赶制订单。北京宫灯以木为骨，外镶绢纱或玻璃并施以彩绘，配以流苏、中国结等装饰，尽显传统韵 味。宫灯制作全程不使用一颗钉子，全靠榫卯结构精准拼合。 北京宫灯市级非遗代表性传承人 翟玉良：这一只宫灯要用100多块木头、几百道工序，所以这个宫灯和古建筑是离不开的，包括你看这个 地方，跟古建筑那个雀替完全是一样的。 如今，老师傅们在经典六方宫灯的基础上不断探索，开发出子母灯、壁灯等多种新颖造型，让传统宫灯走进更多现代生活场景，成为点亮 日常的"新宫灯"。 作为江南花灯技艺的代表，浙江海宁硖石灯彩的"针刺"工艺尤为精妙，万千针孔在薄如蝉翼的宣纸上勾勒出精美图案，一针一孔细细雕 琢。 海宁硖石灯彩市级非遗代表性传承人 寿斌杰：主要是通过针刺把国画、书法、篆刻等融合在一起，在夜晚灯光的透射下会达到一种非常 奇幻而且是万眼罗灯的效果。 潮州花灯主要分为彩扎立式屏灯与彩绘挂灯两类：挂灯以竹、木、金属条为骨架，蒙以丝帛、布匹，装饰华丽、色彩明艳；屏灯则以人 ...

Core Insights - The rise of "Guochao" consumption has significantly boosted niche markets represented by intangible cultural heritage (ICH) skills, with platforms like Douyin facilitating the integration of cultural transmission and commercial development [1][10] Group 1: Development of ICH through Short Video Platforms - The rapid growth of short video platforms has provided new channels for the dissemination of ICH, with many practitioners starting to utilize Douyin to increase exposure [3] - Notable examples include Wang Xi, a practitioner of Beijing's shadow puppetry, who gained nearly 300 million views on a topic he created in three days, marking a significant milestone in ICH short video dissemination [3] - By 2025, Wang Xi's live streaming efforts attracted over 100,000 viewers in a single session, showcasing the potential for cultural and commercial synergy [3] Group 2: Entrepreneurial Ventures by ICH Practitioners - Some ICH practitioners have begun entrepreneurial ventures to create a more systematic and professional operational framework, such as the establishment of Beijing Mianren Cultural Co., Ltd. by Lang Jiazhi [4] - This company covers the entire process from product creation to offline activities and video planning, indicating a shift towards a more business-oriented approach in the ICH sector [4] Group 3: Consumer Demand and Market Dynamics - The favorable industry environment has accelerated the growth of the self-media sector, driving the commercialization of ICH and creating a positive "demand-driven supply" dynamic [5] - High exposure on short video platforms has generated stable fan traffic for ICH projects, leading to diverse commercial opportunities such as performances and customized products [5] Group 4: Challenges in Commercialization of ICH - Despite the growth, challenges remain in the commercialization of niche ICH skills, including a lack of professional marketing capabilities among some practitioners [7] - High production costs and long manufacturing cycles hinder the ability of ICH products to become mainstream consumer goods [7] - The limited consumer base and the need for practitioners to balance creative work with market demands further complicate the commercialization process [7] Group 5: Differentiated Commercialization Paths - Different ICH skills exhibit varied commercialization characteristics, with high-end and customized approaches being more suitable for irreplaceable traditional crafts [8] - Practitioners' understanding of branding influences the direction of their business models, as seen in Lang Jiazhi's focus on quality and cultural transmission over scale [8] Group 6: The Role of Guochao Consumption - The rapid development of ICH products on short video platforms is driven by the Guochao consumption trend, reflecting consumers' confidence and deep recognition of traditional culture [10][11] - The market for Guochao consumption is expected to grow significantly, with projections indicating a market size of 3 trillion yuan by 2028 [12]