（来源：北京城市副中心报） 本报记者 关一文 通过系统的节能减碳措施，北京环球度假区不仅降低了运营成本，更开创了碳资产管理新模式。2025 年，园区碳资产交易实现盈余16,491吨，折合交易收入181万元，成功建立起企业"能源存折"。经测 算，园区万元产值直接能源消耗二氧化碳排放量已低至0.0371吨，这一指标在超大型主题公园中属于开 创性水平，代表了全球顶尖的低碳运营水准。 标准引领行业探索绿色发展新路径 水资源循环革新再生利用成行业典范 面对日均数千吨的用水需求，北京环球度假区开创性地构建了完整的水资源循环利用体系。2020年，在 北京市政府统筹推进下，通州区张家湾、碧水两家市政污水处理厂实现联合供应再生水。园区业主公司 ——北京国际度假区有限公司投资1亿元建设深度再生水处理站，通过沉淀、过滤、杀菌等工艺，将进 水水质提升至更严格的改良1-A级标准高品质再生水，全面满足国际高标准用水要求，最大限度保障游 客与演职人员健康安全。 开业4年来，园区再生水使用总量已达644万立方米，相当于节省了超过2500个标准游泳池的淡水资源。 据统计，园区再生水平均日使用量达4534立方米，值得一提的是，这些再生水不仅用于 ...

Core Insights - The Bayli project in Beijing's urban sub-center officially opened on December 26, featuring three main components: Bayli Wangfujing WellTown, Bayli Tingyun Town, and Bayli NuoLan Hotel, targeting diverse consumer groups including families and young people [1][4] - The project is expected to enhance the cultural tourism market in the area, leveraging a "rail + cultural tourism" model in conjunction with the Beijing Universal Resort [1][11] Group 1: Project Overview - The total construction area of the Bayli project is approximately 500,000 square meters, designed to cater to various demographics such as families, young people, and discerning travelers [4] - On its opening day, the project experienced a significant influx of visitors, with 110,000 guests recorded during the trial operation and a total of 310,000 visitors over the first weekend [4][5] Group 2: Hotel Performance - The NuoLan Hotel has seen over 40% of its rooms booked for the upcoming New Year holiday, with expectations to reach over 60% before the holiday [6][10] - The hotel primarily attracts leisure travelers, with a notable proportion of female guests, and guests typically book their stays more than seven days in advance [6] Group 3: Future Development - The cultural tourism area in Beijing's urban sub-center aims to accelerate its development into a world-class tourist destination, with several new projects like Ferrari World and Mars City announced to be established in the vicinity [11] - The Bayli project is strategically located near the Beijing Universal Resort and is expected to benefit from the spillover effects of the resort, enhancing its overall commercial and tourism offerings [12][15]

Group 1 - The Beijing Universal Resort is experiencing significant growth, with surrounding tourism and hospitality developments enhancing its appeal [1][4] - The "Yi He Live" commercial complex has opened in the Zhangjiawan Design Town, introducing two new hotels to cater to business needs and the overflow effect from the Universal Resort [2][3] - The opening of multiple high-end hotels around the Universal Resort is strategically timed to capture the increased demand during the upcoming Mid-Autumn and National Day holidays, with booking rates already reaching 50%-60% [3] Group 2 - The 2023 Global Theme Park and Museum Report indicates that visitor numbers to Beijing Universal City reached 9 million, a 109% increase from 4.3 million in 2022, highlighting the resort's strong growth trajectory [4] - New entertainment projects, such as the Beijing Haichang Ocean Park and a family-oriented park featuring international IPs, are under construction to further enhance the area's tourism offerings [4] - The economic impact of a large theme park can be substantial, with a reported consumption leverage effect of 1:18.8, meaning every 1 yuan spent at the park can stimulate 18.8 yuan in local economic activity [4][5]

Core Insights - Despite a challenging economic environment, domestic tourism consumption during the May Day holiday showed positive growth, with 314 million domestic trips taken, a year-on-year increase of 6.4%, and total spending reaching 180.27 billion yuan, up 8.0% [1] - The "IP + cultural tourism" model, particularly represented by theme parks, is a focal point, but it faces stagnation in growth after a rebound in 2023, raising questions about its future potential [1][4] - Major theme parks like Shanghai Disneyland and Beijing Universal Studios reported significant visitor numbers and ticket sales during the holiday, indicating a temporary recovery in the sector [2][4] Industry Performance - Beijing Universal Studios saw ticket sales increase by approximately 213% year-on-year, with peak daily attendance reaching nearly 50,000, resulting in ticket revenue exceeding 170 million yuan during the holiday [2] - Shanghai Disneyland's ticket revenue during the holiday is estimated to surpass 310 million yuan, reflecting strong consumer interest [2] - Happy Valley parks, under the ownership of Overseas Chinese Town A, attracted over 800,000 visitors during the holiday, marking a nearly 20% increase year-on-year [2] Financial Challenges - Despite the holiday's positive indicators, many theme park operators are facing financial difficulties, with companies like Huasheng Fantawild reporting a 4.18% decline in annual revenue from theme park operations [6] - Huasheng Fantawild's operating costs increased by 9.17%, leading to a significant drop in gross margin [6][7] - Overseas Chinese Town A also reported a 13.03% decrease in tourism revenue for 2024, with total visitors down by 13.7% [8] Future Prospects - The industry is witnessing a shift towards developing proprietary IPs and enhancing visitor experiences through innovative attractions and collaborations with well-known franchises [12][14] - New international theme parks, such as the Warner Bros. Studio Tour in Shanghai and the Peppa Pig Theme Park, are set to enter the market, intensifying competition [16][18][20] - Domestic parks are exploring various IP strategies, including partnerships and themed attractions, to enhance their appeal and drive visitor engagement [12][14] Consumer Trends - The rise of "emotional consumption" is evident, with products and experiences that cater to consumer emotions gaining traction, although the overall spending on non-essential entertainment remains cautious [1][4] - New tourism trends such as "taste tours," "performance tours," and "family-friendly experiences" are emerging, reflecting a diversification in consumer preferences [1]