东城区前门之夜科技体验馆开馆；西城区大吉巷将合院式街区变成消费热门打卡地；平谷万达凭借"撸 宠+二次元+夜经济"的破圈组合拳刷新客流纪录；丰台区长辛店老镇打造"演艺+消费"新空间；中关村 ART PARK大融城（西区）一开业就稳坐京西商业"C位"…… 今年上半年，随着《北京市扩大时尚消费专项行动方案》落地，以构建多元融合集聚区、丰富时尚文化 体验区、培育健康休闲功能区、打造特色消费街区"四大功能区"为核心的时尚场景育新行动交出亮眼成 绩单，一批示范项目落地，为市民带来全新消费体验。 构建多元融合集聚区，开辟时尚消费新空间 北京市商务局通过出台《2025年文商旅体融合工作方案》等政策文件，重点围绕16个场景，推动商业、 文化、旅游、体育深度融合。东城区前门之夜科技体验馆、王府井商圈智慧化转型、西城区大吉巷合院 式街区等示范项目相继落地。 石景山区首钢园依托工业遗存优势，成功举办北京精酿啤酒节等30余场高品质活动。通州区"湾里"商业 综合体招商进度超80%，其中首店、创新概念店占比超60%。朝阳区京东MALL双井店创新融入电竞、 汽车等多元业态，成为区域消费新地标。密云区举办46项赛事活动。平谷区万达广场打造"宠 ...

Group 1: Core Insights - Beijing's Business Bureau reported significant achievements in the first half of the year, driven by the implementation of the "Beijing Fashion Consumption Expansion Action Plan" [1] - The plan focuses on creating four functional areas: diverse integrated gathering areas, rich fashion cultural experience zones, healthy leisure function areas, and distinctive consumer streets [1][7] - The initiative aims to accelerate the construction of an international consumption center city by integrating cultural heritage with trendy elements through a "scene revolution" [1][7] Group 2: Diverse Integrated Gathering Areas - The Business Bureau has introduced policies like the "2025 Cultural, Business, Tourism, and Sports Integration Work Plan" to promote deep integration across 16 scenes [3] - Notable projects include the East District's Qianmen Night Technology Experience Hall and the West District's Dajixiang Courtyard Street, enhancing consumer experiences [3] - Various districts are showcasing unique activities, such as the Shijingshan District's Beijing Craft Beer Festival and the Chaoyang District's JD Mall integrating esports and automotive sectors [3] Group 3: Rich Fashion Cultural Experience Zones - The Shijingshan District is advancing the "Museum City" initiative, launching a museum joint ticket and hosting cultural events that attract significant participation [4] - The Tongzhou District is leveraging the Grand Canal Cultural Belt to create a unique consumption system, with events generating substantial social media exposure [4] - Digital technology is enhancing cultural experiences, exemplified by the immersive event at Shijingshan that attracted 6,000 attendees and achieved over 124 million online impressions [4] Group 4: Healthy Leisure Function Areas - The integration of sports tourism is being promoted through the "Double Olympic Heritage" initiative, with events designed to encourage longer stays and increased spending [5] - The Shijingshan District is preparing for the WTT China Grand Slam event, while the Yanqing District is launching seasonal themed products tied to local attractions [6] - The development of rural leisure and unique experiences is highlighted by the introduction of 25 suburban routes focusing on family activities and cultural experiences [6] Group 5: Distinctive Consumer Streets - The Business Bureau is leading efforts to upgrade commercial pedestrian streets, with significant sales and foot traffic reported in areas like Fengtai District's Changxindian [6][7] - The Haidian District's Zhongguancun Dazhongcheng opened to great success, attracting 1.6 million visitors and generating sales of 70.4 million yuan [6] - The Shijingshan District's Modekou Street has been recognized as a national-level leisure street, enhancing its integration into various cultural tourism routes [6][7]