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深圳发力首发经济的“双面画像” :要“流量”更要“留量”
Sou Hu Cai Jing· 2025-12-21 00:35
近年来,从中央到地方密集出台政策推动首发经济发展,上海、成都、深圳等城市纷纷发力,力争打造具有全球 影响力的"首发经济第一城"。 在这场城市竞速中,深圳如何突出重围、让首发经济"常青",值得深入探讨。 数据背后的"首发"爆发力 数据显示,2025年第三季度,深圳首店经济"爆发式增长":222家新首店集中涌现,比2024年第三季度增长 34.5%,较2025年上半年总量提升15%。华南及全国首店等高能级首店占比近半,深圳正成为品牌进入华南"第一 站"。其中,深圳大悦城,首店业态过半数,其开业当天客流突破42万人次,销售额近2000万元。深圳湾万象城二 期于国庆假期期间开业,120家品牌首店成"客流引擎"。 ▲2025年7月12日,广东深圳,中粮集团旗下大型购物中心大悦城正式开业。图源:CFP 深圳大悦城开业首日,42万人次的客流量与近2000万元的销售额,不仅是商业的成功,更是观察中国经济活力与 城市竞争的一个鲜活切片。 罗湖益田假日广场的试运营首月,客流突破200万人次,销售额突破百万的门店达到20家。 这些现象共同指向一个蓬勃兴起的经济概念——"首发经济"。它不再仅仅是商业词汇,更成为城市激活消费、提 升能 ...
“青云租”被曝兑付困难
Shen Zhen Shang Bao· 2025-11-12 00:03
Core Viewpoint - The mobile rental platform "Qingyun Rent" is facing serious liquidity issues, with users reporting withdrawal failures and the closure of physical stores, raising concerns about its financial stability and operational viability [1][2][3] Group 1: Company Operations - Qingyun Rent announced its integration into the Hong Kong Stock Exchange-listed company Aigo Group, claiming to be the first mobile rental platform with such a background [1] - The platform offers various mobile devices for rent, including the iPhone 17 Pro Max at a rental rate of 21.80 yuan per day, with a total annual rental cost of 7,957 yuan [1] - The company's business model involves attracting investments from individuals, converting funds into mobile devices, and generating rental income with an annualized return of up to 16.8% [2] Group 2: Financial Issues - Since mid-September, users have reported difficulties in withdrawing funds, with some employees claiming unpaid salaries, indicating potential financial distress [3] - Despite the negative reports, the company attempted to counter misinformation by stating that claims of a liquidity crisis were false and that certain online accounts were spreading malicious rumors [3] Group 3: Market Presence - Physical stores of Qingyun Rent have been closed for several months, with reports indicating poor business performance and low demand for mobile rentals in Shenzhen [2] - The company previously engaged in promotional activities, such as offering free phone screen protectors, to attract customers, but this strategy did not translate into significant rental transactions [2]
记者调查|“青云租”被曝兑付困难,华强北门店人去楼空
Sou Hu Cai Jing· 2025-11-10 19:09
Core Viewpoint - The mobile rental platform "Qingyun Rent" is facing allegations of a financial crisis, with users reporting issues with cash withdrawals and the closure of physical stores, despite the company's claims of stability and a recent merger with a Hong Kong-listed company [1][6][7]. Group 1: Company Operations - Qingyun Rent has announced its merger with Hong Kong-listed company Aigo Group (00328.HK), claiming to be the first mobile rental platform with a Hong Kong stock company background [1]. - The platform continues to operate its services through the Alipay mini-program, offering various mobile devices for rent, including the iPhone 17 Pro Max at a rental rate of 21.80 yuan per day [4]. - The company's business model involves attracting investments from individuals, converting funds into mobile devices, and generating rental income with an annualized return of up to 16.8% [6]. Group 2: Financial Issues - Since mid-September, users have reported difficulties in withdrawing funds from the Qingyun Rent platform, leading to concerns about the company's financial stability [7]. - Despite the negative reports, some accounts have attempted to refute the claims, asserting that the company's operations are stable and that delays in withdrawals are due to corporate restructuring and financing [7]. Group 3: Physical Presence - The physical store of Qingyun Rent located in Huaqiangbei Century Plaza has been closed for several months, with no new locations found in Shenzhen [6]. - Local merchants have indicated that the store had poor business performance, primarily attracting customers for free services rather than mobile rentals [6].