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【延安】电商培训助力延安“好物出山”
Shan Xi Ri Bao· 2025-11-24 22:58
11月19日,"延安好物带不停"直播带货助农行动主播培训在延安启动。活动由中央网信办网络传播 局指导,省委网信办等单位联合主办,吸引了本地农户、非遗文创从业者、返乡青年及村集体经济负责 人等百余名学员参加。 快手电商工作人员方志明说,平台不仅提供专属电商政策与商业化支持,还整合运营经验与本地服 务资源,助力延安商家实现快速成长。参训学员惠艳说,课程内容丰富、贴近实际,增强了她推广家乡 产品和红色文化的信心。 据悉,此次培训旨在培育一批"懂产品、会直播、善运营"的本土电商人才。未来,延安将持续完善 电商培训与创业孵化机制,依托数字技术打通产销壁垒,推动苹果、小米、非遗文创等特色产品走向全 国,为革命老区乡村振兴注入新动能。(记者:张佳仪 通讯员:白雪) 本次培训聚焦农产品上行实际需求,邀请抖音、快手、腾讯等电商平台资深讲师授课,内容涵盖账 号定位、内容创作、流量转化及品牌打造等全链路实操技能。讲师围绕"农产品的数字突围""延安果蔬 新商成长路径""商业化投放策略"等主题进行系统讲解,帮助学员快速掌握电商运营方法。 ...
剑桥年度词 Parasocial,孤独时代的万亿生意
3 6 Ke· 2025-11-21 11:10
今年,剑桥词典把 Parasocial 选为年度词,可以翻译为准社会关系。 这其实不是一个新词, 1956 年,当时芝加哥大学的社会学家唐纳德·霍顿和理查德·沃尔 注意到一个奇怪现象:电视观众 会对屏幕里的主持人、演员、新闻播报员产生一种类似于熟人的情感投入,仿佛和他们建立了亲密关系。 两位学者把这种情境称为Parasocial:一种看似亲密、实则完全单向的情感连接。 近七十年过去,这种关系在算法和社交媒体的加持下,越来越贴近我们的生活: 在饭圈文化中,你可能从未见过泰勒·斯威夫特或肖战本人,但当他们在网络上遭遇非议时,你会产生强烈的保护欲,甚 至像捍卫家人一样为他们冲锋陷阵。 在直播带货中,这种关系转化为了真金白银的信任。比如在董宇辉的直播间里,成千上万的"丈母娘"们一边听他讲故 事、聊人生,一边下单。她们下单的动力,就像源于一种"支持自家孩子生意"的情感。 在 AI 浪潮中,这种关系甚至跨越了碳基生物的界限。越来越多的人开始向 AI 聊天机器人倾诉难以对活人启齿的心事, 把它当作最可信赖的伙伴。电影《她》中人机相恋的科幻场景,正在变成现实。 剑桥大学实验社会心理学教授西蒙娜·施纳尔对此说到:"我们已经进入 ...
东营:本周肉类价格基本稳定,鸡蛋价格略涨
Zhong Guo Fa Zhan Wang· 2025-11-20 08:03
Core Insights - The overall prices of major consumer goods in Dongying City, Shandong Province, have remained stable as of November 20, with 55 monitored items showing 7 declines, 34 stable, and 14 increases week-on-week, while year-on-year comparisons show 24 declines, 11 stable, and 20 increases [1] Group 1: Grain and Oil Prices - Grain and oil prices are stable, with 12 monitored items showing no week-on-week changes. Specific prices include: Special Grade Flour at 1.888 yuan per 500 grams (down 7.18% year-on-year), Japonica Rice at 2.860 yuan (down 0.69% year-on-year), Millet at 5.000 yuan (down 6.37% year-on-year), and Luhua Peanut Oil (5L) at 147.000 yuan (down 2.65% year-on-year) [2] Group 2: Meat, Poultry, and Egg Prices - Meat prices are generally stable, with an average price of 20.193 yuan for 7 monitored meat items, showing 1 decline and 6 stable week-on-week. Specific prices include: Lean Pork at 13.000 yuan (down 16.13% year-on-year), Fatty Pork at 11.600 yuan (down 21.94% year-on-year), Fresh Beef at 34.800 yuan (up 6.75% year-on-year), Fresh Lamb at 42.000 yuan (up 3.45% year-on-year), and Broiler Chicken at 8.600 yuan (down 2.27% year-on-year). Egg prices have slightly increased to an average of 3.460 yuan (up 1.76% week-on-week, down 30.80% year-on-year) [3] Group 3: Vegetable and Fruit Prices - Vegetable prices show mixed trends, with an average price of 3.679 yuan for 17 monitored items, reflecting 6 declines, 2 stable, and 9 increases week-on-week, with an average increase of 1.56%. Year-on-year, 4 items declined, 1 remained stable, and 12 increased, with an average increase of 15.77%. Specific vegetable prices include: Oilseed Rape at 2.560 yuan (down 7.25% week-on-week), Eggplant at 3.180 yuan (down 6.47% week-on-week), and Green Chili at 4.200 yuan (up 7.69% week-on-week). Fruit prices have shown slight fluctuations, with an average of 3.660 yuan for 5 monitored items, showing 1 stable and 4 increases week-on-week, and 2 declines and 3 increases year-on-year [4]
东营:本周肉类价格稳中有降,蔬菜价格以降居多
Zhong Guo Fa Zhan Wang· 2025-11-14 06:31
Core Insights - The overall prices of major consumer goods in Dongying City remain stable, with 18 items decreasing, 31 remaining unchanged, and 6 increasing compared to the previous week as of November 13 [1] Group 1: Grain and Oil Prices - Grain and oil prices are generally stable, with 1 item decreasing, 10 remaining unchanged, and 1 increasing week-on-week. For instance, the price of special flour is 1.888 yuan per 500 grams, down 5.98% week-on-week and 7.18% year-on-year [2] Group 2: Meat, Poultry, and Egg Prices - Meat prices show a slight decline, with an average price of 20.207 yuan for 7 monitored meat types, where 4 items decreased and 3 remained stable. For example, the price of lean pork is 13.000 yuan, down 1.52% week-on-week and 17.72% year-on-year [3] - Egg prices remain stable at an average of 3.400 yuan, unchanged week-on-week but down 33.33% year-on-year [4] Group 3: Vegetable and Fruit Prices - Vegetable prices predominantly decreased, with an average price of 3.622 yuan for 17 common vegetables, where 10 items decreased, 3 remained stable, and 4 increased week-on-week, averaging a decline of 4.65% [5] - Fruit prices experienced slight fluctuations, with an average price of 3.604 yuan for 5 monitored fruits, where 3 items decreased, 1 remained stable, and 1 increased week-on-week [5]
“青云租”被曝兑付困难
Shen Zhen Shang Bao· 2025-11-12 00:03
Core Viewpoint - The mobile rental platform "Qingyun Rent" is facing serious liquidity issues, with users reporting withdrawal failures and the closure of physical stores, raising concerns about its financial stability and operational viability [1][2][3] Group 1: Company Operations - Qingyun Rent announced its integration into the Hong Kong Stock Exchange-listed company Aigo Group, claiming to be the first mobile rental platform with such a background [1] - The platform offers various mobile devices for rent, including the iPhone 17 Pro Max at a rental rate of 21.80 yuan per day, with a total annual rental cost of 7,957 yuan [1] - The company's business model involves attracting investments from individuals, converting funds into mobile devices, and generating rental income with an annualized return of up to 16.8% [2] Group 2: Financial Issues - Since mid-September, users have reported difficulties in withdrawing funds, with some employees claiming unpaid salaries, indicating potential financial distress [3] - Despite the negative reports, the company attempted to counter misinformation by stating that claims of a liquidity crisis were false and that certain online accounts were spreading malicious rumors [3] Group 3: Market Presence - Physical stores of Qingyun Rent have been closed for several months, with reports indicating poor business performance and low demand for mobile rentals in Shenzhen [2] - The company previously engaged in promotional activities, such as offering free phone screen protectors, to attract customers, but this strategy did not translate into significant rental transactions [2]
记者调查|“青云租”被曝兑付困难,华强北门店人去楼空
Sou Hu Cai Jing· 2025-11-10 19:09
Core Viewpoint - The mobile rental platform "Qingyun Rent" is facing allegations of a financial crisis, with users reporting issues with cash withdrawals and the closure of physical stores, despite the company's claims of stability and a recent merger with a Hong Kong-listed company [1][6][7]. Group 1: Company Operations - Qingyun Rent has announced its merger with Hong Kong-listed company Aigo Group (00328.HK), claiming to be the first mobile rental platform with a Hong Kong stock company background [1]. - The platform continues to operate its services through the Alipay mini-program, offering various mobile devices for rent, including the iPhone 17 Pro Max at a rental rate of 21.80 yuan per day [4]. - The company's business model involves attracting investments from individuals, converting funds into mobile devices, and generating rental income with an annualized return of up to 16.8% [6]. Group 2: Financial Issues - Since mid-September, users have reported difficulties in withdrawing funds from the Qingyun Rent platform, leading to concerns about the company's financial stability [7]. - Despite the negative reports, some accounts have attempted to refute the claims, asserting that the company's operations are stable and that delays in withdrawals are due to corporate restructuring and financing [7]. Group 3: Physical Presence - The physical store of Qingyun Rent located in Huaqiangbei Century Plaza has been closed for several months, with no new locations found in Shenzhen [6]. - Local merchants have indicated that the store had poor business performance, primarily attracting customers for free services rather than mobile rentals [6].
李福贵直播间卖小米上架秒空
Xin Lang Cai Jing· 2025-11-09 05:23
Core Insights - The article highlights the rapid sales success of Xiaomi products during a live-streaming event hosted by Li Fuqi, indicating strong consumer demand and effective marketing strategies [2] Group 1: Sales Performance - Xiaomi products sold out almost instantly during the live-streaming session, showcasing the brand's popularity and consumer engagement [2] - The event reflects a growing trend in e-commerce where live-streaming is becoming a significant sales channel for tech products [2] Group 2: Marketing Strategy - The success of the live-streaming event demonstrates Xiaomi's innovative approach to marketing, leveraging social media and influencer partnerships to reach a wider audience [2] - Li Fuqi's involvement in the live-streaming event highlights the importance of key opinion leaders in driving sales and brand visibility in the tech industry [2]
(乡村行·看振兴)金融活水润乡土:从姜田到谷场的生机
Zhong Guo Xin Wen Wang· 2025-11-04 09:35
Core Viewpoint - The article highlights the transformative impact of financial support on rural agricultural development, showcasing how innovative banking solutions have enabled local farmers to enhance production and profitability through improved infrastructure and technology [1][2]. Group 1: Financial Support and Agricultural Development - The Qingshui Rural Commercial Bank provided over 8 million yuan in loans to a ginger cooperative, facilitating the expansion of their operations and the introduction of advanced irrigation and organic farming techniques [1]. - The cumulative agricultural loans issued by Qingshui Rural Commercial Bank have exceeded 3.2 billion yuan, leading to the growth of various agricultural sectors, including vegetables, millet, walnuts, and medicinal herbs [2]. Group 2: Case Study of Millet Industry - In Yangqu County, the local rural commercial bank has developed specialized credit services for the millet industry, addressing funding shortages faced by individual farmers and cooperatives [2][4]. - The bank issued a 150,000 yuan credit loan within three days to a cooperative facing a funding crisis, enabling them to explore a full-chain model of "planting + processing + sales" [4]. - Currently, the bank has provided 2.86 million yuan in credit to 27 millet farmers, stabilizing millet cultivation at 80,000 acres and fostering the development of six agricultural enterprises and 80 cooperatives [4].
探访“中国小杂粮之乡”甘肃环县:土货“触网”提身价
Zhong Guo Xin Wen Wang· 2025-11-03 07:32
Core Viewpoint - The article highlights the transformation of Gansu's Huancheng County, known as "China's Small Grain Town," where local farmers are leveraging e-commerce and modern processing techniques to enhance the value of small grains like buckwheat and millet, significantly improving their economic conditions [2][4]. Group 1: Industry Overview - Huancheng County has a stable planting area of 500,000 acres for small grains, benefiting from unique climatic conditions that enhance the nutritional value of crops [2]. - The increasing living standards and dietary improvements among consumers have positioned small grains as important components of modern green health foods [2]. Group 2: Entrepreneurial Success Stories - Sun Chunling, a local entrepreneur, transitioned from selling buckwheat pancakes to becoming a "grain anchor" by selling high-quality local buckwheat online, leading to the establishment of a modern processing factory by 2024 [2]. - Her factory operates 14 machines and offers over 30 varieties of small grains, processing more than 300 tons of buckwheat annually and supporting over 600 villagers [2][4]. Group 3: Community Impact - The local government supports villagers interested in e-commerce by providing live-streaming equipment and guidance, which has led to significant economic improvements for many families [4]. - For instance, a farmer who previously faced economic difficulties has improved their situation by selling small grains and agricultural products online [4].
东营:本周肉类价格略有波动,鸡蛋价格稳定
Zhong Guo Fa Zhan Wang· 2025-10-31 06:37
Core Insights - The overall prices of major consumer goods in Dongying City remain stable as of October 30, with 55 monitored items showing 6 decreases, 35 stable, and 14 increases week-on-week, while year-on-year comparisons show 30 decreases, 8 stable, and 17 increases [1] Group 1: Grain and Oil Prices - Grain and oil prices are stable, with 12 monitored items showing no week-on-week changes. Specific prices include: Special Grade Flour at 2.004 CNY per 500g (down 1.47% year-on-year), Japonica Rice at 2.860 CNY (down 0.69% year-on-year), Millet at 5.000 CNY (down 6.37% year-on-year), and Luhua Peanut Oil (5L) at 147.000 CNY (down 2.65% year-on-year) [2] Group 2: Meat, Poultry, and Egg Prices - Meat prices show slight fluctuations, with an average price of 20.386 CNY for 7 monitored meat items. Specific prices include: Lean Pork at 13.200 CNY (down 17.50% year-on-year), Fatty Pork at 12.000 CNY (down 21.05% year-on-year), Fresh Beef at 35.000 CNY (up 7.36% year-on-year), Fresh Lamb at 41.600 CNY (up 1.46% week-on-week and 3.48% year-on-year), and White Strip Chicken at 8.900 CNY (up 1.14% year-on-year) [3] - Egg prices remain stable at an average of 3.440 CNY, with no week-on-week change but a year-on-year decrease of 34.10% [4] Group 3: Vegetable and Fruit Prices - Vegetable prices show slight increases, with an average price of 3.829 CNY for 17 monitored items. The average change includes 4 decreases, 5 stable, and 8 increases week-on-week, with an average increase of 2.52%. Year-on-year, there are 7 decreases and 10 increases, with an average increase of 8.83%. Specific prices include: Oilseed Rape at 4.200 CNY, Garlic Sprouts at 4.860 CNY, and Green Chili at 3.800 CNY, showing week-on-week decreases of 6.67%, 6.54%, and 5.00% respectively. Conversely, Eggplant, Cabbage, and Kidney Beans show week-on-week increases of 12.50%, 11.11%, and 10.53% respectively [5] - Fruit prices show slight increases, with an average price of 3.500 CNY for 5 monitored items, reflecting 1 stable, 4 increases week-on-week, and 3 decreases, 1 stable, and 1 increase year-on-year [5]