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定航2026:东风商用车携手伙伴共绘高质量发展新蓝图
Xin Lang Cai Jing· 2025-12-16 14:03
Core Objectives - Dongfeng Commercial Vehicle aims to achieve a total sales volume of 176,000 units in 2026, focusing on both sales growth and profitability enhancement [1][8] - The company plans to segment the medium and heavy truck market into 29 sub-markets, covering 100 typical scenarios, and will launch a total of 214 new products in 2026 [1][8] Industry Trends and Challenges - The medium and heavy truck industry is facing increasing competition, with significant challenges ahead. However, opportunities in the new energy and export markets are emerging [2][10] - Dongfeng Commercial Vehicle is committed to addressing these challenges through collaboration with partners, focusing on technology development, market expansion, and building a long-term cooperative framework [2][10] Product Development and Innovation - The company is developing a new generation of modular global platforms that are compatible with various powertrains, including internal combustion engines, pure electric, hybrid, and hydrogen fuel cells [4][12] - The modular platform will comply with five major regulatory systems and cover 28 key countries/regions, ensuring adaptability to global market demands [4][12] Marketing and Service Strategy - Dongfeng Commercial Vehicle is implementing a "New Three-Dimensional Value Marketing System" to enhance marketing logic through value creation, delivery, and digital branding [5][13] - The company is upgrading its service standards to improve customer satisfaction and operational profitability, leveraging digital tools for better service delivery [5][13] Exhibition and Collaboration - The 2026 Partner Conference showcased 57 new models, including 46 from Dongfeng's main division, highlighting the dual development path of traditional and new energy vehicles [7][15] - The event featured a core exhibition area demonstrating industry collaboration and technological reserves, including a partnership with Huawei for a supercharging station and the Dongfeng Longqing 3.0 smart powertrain [7][15]
214款年型车投放!东风商用车2026要销17.6万辆,怎么干?| 头条
第一商用车网· 2025-12-12 02:40
战略明晰:锚定高质量发展赛道,构建新型合作关系 12月11日,以"定赛道 聚合力 携手跃新程"为主题的东风商用车有限公司2026合作伙伴大会 在雾都重庆隆重举行。东风商用车与来自国内外的经销商、供应商、服务商、生态合作伙伴、 行业客户以及媒体嘉宾,共千余人欢聚一堂,共溯东风商用车2025辉煌战绩,共谋2026发展 宏图,凝聚携手跨越新程的坚定信心。 东风汽车集团有限公司党委常委、副总经理王俊,十堰市市委常委、副市长邹桂香,东风汽车 集团股份有限公司商用车事业部总经理、党委书记、东风商用车董事长张小帆,东风商用车有 限公司总经理刘利成,党委书记、副总经理郑华,副总经理刘振声,纪委书记曾苗,副总经理 吴怀主、黄政、白维之、杨若青,总经理助理弗兰克、方勇、张大、刘翼以及相关领域负责人 出席盛会。 大会伊始,刘利成发表《定赛道 聚合力 携手跃新程》大会主题报告,提出了2026年的核心 目标:东风商用车将携手全体合作伙伴,紧紧围绕"销量规模增长"及"盈利能力提升"两条主 线,聚力实现全年销量17.6万。 刘利成在主题报告中指出,面对商用车行业电动化、智能化、国际化、多元化的"新四化"趋 势,东风商用车将锚定核心赛道,聚 ...