华伦天奴美妆
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华伦天奴美妆宣布退出中国台湾市场,仅运营两年时间
Xi Niu Cai Jing· 2025-09-24 06:01
Core Viewpoint - Valentino Beauty announced the cessation of its operations in Taiwan by December 31, 2025, after entering the market only in July 2023, indicating potential challenges in the competitive beauty market [2][5]. Company Summary - Valentino Beauty, a high-end beauty line under the Italian luxury brand Valentino, is globally operated by L'Oréal Group [5]. - The brand will stop recruiting new members and upgrading membership levels starting September 1, 2025, while the points redemption service will continue until February 28, 2026 [2]. Industry Summary - The beauty market in Taiwan has become increasingly competitive, with brands facing significant operational pressures due to changing consumer demands and habits [5]. - The overall beauty market growth has slowed, with retail sales for cosmetics reaching 229.1 billion yuan, a year-on-year increase of only 2.9% in the first half of the year [7]. - Many beauty brands are opting to exit markets or streamline their brand portfolios in response to intense competition [7][8].