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江苏“双节文旅大餐”就位 数千项活动惠民助消费
Zhong Guo Xin Wen Wang· 2025-09-25 11:58
Core Viewpoint - Jiangsu Province is set to launch over 4,200 cultural and tourism activities during the upcoming National Day and Mid-Autumn Festival holidays, aiming to create a "cultural tourism feast" that meets diverse consumer needs [1]. Group 1: Event Highlights - The "Moli Flower Blooming: Enjoying Good Shows at Your Doorstep" tour will feature 25 special performances in various towns, promoting quality cultural resources to grassroots levels [3]. - Over 800 exhibitions and more than 1,000 educational activities will be organized in cultural and museum venues, with notable exhibitions like "The Beauty of Traditional Chinese Colors" and "Dreaming of Liangzhu: The Southern Song Dynasty Hangzhou" [3]. - A total of 155 intangible cultural heritage activities will be held, comprising over 620 performances, with themes such as "Daqiao Lantern Market" and "Enjoying Delicious Autumn in Suzhou" [3]. Group 2: Performance Market - During the holidays, 464 commercial performances will take place, including 25 large-scale events with over 5,000 attendees, indicating a growing demand in the performance market [3]. - Innovative "ticket root +" policies will be introduced, allowing concertgoers to enjoy discounts on attractions, accommodations, and dining, thereby converting performance attendance into increased consumer spending [3]. Group 3: Public Welfare Measures - Jiangsu will implement over 150 welfare measures, including ticket discounts, consumption vouchers, and special offers for specific groups [4]. - Free tourism shuttle buses will be launched in Changzhou, and new temporary parking spaces will be added in Yancheng, enhancing the convenience for tourists [4].
“隐秘”老街逆袭:文化修复激活新流量| SAE逛吃指数之“老街”八方客
Jing Ji Guan Cha Bao· 2025-05-22 03:29
武威文庙历史文化街区以144.73%的同比增幅位居榜首。这条街建成于明正统四年(1439年),保持着 庙学合一、文昌宫与孔庙和而不同的"三足鼎立"整体格局。难能可贵的是,这条街区保留了从明代至民 国各个时期的建筑,是研究儒家文化和文昌文化内在关系的重要实例。 1927年的武威8级大地震,老街建筑群轰然倒塌,只留下断壁残垣。直到2020年,武威市政府启动修复 工程,严格遵循"修旧如旧"的原则还原明清风格,街区内的儒学院于2024年9月重新开放,随之吸引了 大批游客。 可以说,这个五一假期,是武威文庙老街以崭新的面貌第一次迎接五一,由此也引来了游客的激增。这 个假期,武威市推出了免门票开放、免费停车以及免费乘坐公交车等吸引游客的措施,文庙街区还特别 打造了"五一限定集市",以此来攒人气。 除武威外,广州长洲岛、赣州灶儿巷、宝鸡长乐塬及佛山梁园等街区增幅均超50%。 (原标题:"隐秘"老街逆袭:文化修复激活新流量| SAE逛吃指数之"老街"八方客) 值得关注的是,广东省在TOP10榜单中占据五席。长洲岛街区以军事历史而著称,这里不仅是黄埔军 校的所在地,而且还是中国近代对外贸易的重要港口。黄埔军校旧址纪念馆整体改造 ...
华晨宇演唱会3天撬动6.8亿,南海如何“接住”泼天流量?丨五一粤消费⑥
演唱会经济持续升温,背后的驱动力是"体验经济",也就是时下流行的"情绪价值"。如何将这股泼天的流量转化为真金白银,成为各地发 展"演唱会经济"的关键。而华晨宇火星演唱会的出圈,除了头部艺人的影响力之外,也与南海在配套服务、消费场景打造、产业融合等方 面做足的功课密不可分,为"演唱会经济"发展提供了可借鉴的样本。 一张门票撬动一座城 佛山千灯湖音乐秀场草地上立起的"火星地表漂浮巨环",在这个假期刷屏了。只见山形镜面屏错落层叠,机械臂与动态地屏随节奏变幻, 赛博朋克式场景引发观众惊叹。据主办方介绍,华晨宇火星演唱会采取首创"乐园模式",一张门票能畅玩下午场和晚上场,打破了传统单 向的观演模式,打造音乐演出、主题游乐园、艺术展览与互动体验为一体的复合场景。 3天演出中,华晨宇完成超15小时、100余首歌曲的表演,既有《异类》《七重人格》等高燃舞台,也有《微光》等经典返场曲目。场外互 动区同样火热,"晨宇炒饭摊"免费派发3吨炒饭,与中国美院联动的"怪诞回旋曲"艺术装置不断吸引歌迷打卡。 "五一"假期,一场属于年轻人的狂欢在佛山南海千灯湖音乐秀场上演。 5月2日至4日,华晨宇火星演唱会在千灯湖音乐秀场激情开唱,超炸li ...