Core Insights - Chengdu's new housing market demonstrated strong resilience in 2025, with total transactions reaching 91,858 units and an average unit size of approximately 131.27 square meters, likely leading the nation in new home sales for the third consecutive year [1] - The market's performance is attributed to continuous product iteration and improvements in residential design, driven by macro policy optimization and a focus on product value [1] - Buyers are increasingly seeking refined living experiences, with features like independent elevator access and multifunctional community spaces becoming standard in high-quality projects [1] Market Dynamics - In 2025, five companies in Chengdu's real estate sector achieved sales exceeding 10 billion yuan, indicating a reduction in the number of top-tier firms and an increase in industry concentration [3] - China Resources Land maintained its leading position with a sales amount of 12.268 billion yuan, supported by projects like Huachengfu and Tiancheng Shangyuan, which emphasize differentiated living environments [3][5] - Chengdu Rail City topped the sales area chart with approximately 510,000 square meters, leveraging a comprehensive TOD development model [5] High-End Market Trends - The introduction of premium product lines by major developers, such as Jianfa's "Haiyao" and Beike's "Beicheng S1," reflects the market's vitality and residential value [7] - Jianfa's Haiyao achieved a record average price of 84,952.16 yuan per square meter, setting a benchmark for high-end living in Chengdu [7][8] - The high-end market saw a historic peak in the supply and sales of properties priced over 10 million yuan, with over 140 transactions for homes priced above 20 million yuan [10] Unique Project Highlights - Projects like Chengdu Jiabai Road and LACADIERE Tianlan have distinguished themselves through unique product offerings and resource advantages, attracting significant market interest [11][13] - Jiabai Road's new club at 200 meters high and LACADIERE Tianlan's panoramic views and international design have set them apart in the competitive landscape [11][13] - The ecological development of Mulu Lake Ecological City, with its community-driven cultural events, has contributed to its nearly 10 billion yuan sales performance in 2025 [16] Structural Market Shift - Chengdu's real estate market is transitioning from a scale-driven approach to a product-driven one, with buyers increasingly valuing community ecology and long-term value [16] - The competition is shifting towards product strength and community operation capabilities, which are essential for companies to navigate market cycles effectively [16]

Core Insights - The Chengdu new housing market showed steady performance in November 2025, with a total of 5,897 new residential units signed, a slight month-on-month decrease of 9.8%, yet still leading among second-tier cities in China. The total transaction area for commercial residential properties was approximately 783,000 square meters, indicating strong market activity [2][27]. Market Performance - The core area of the main city, particularly the Jinjiang District, exhibited remarkable performance with an average transaction price of 52,773 yuan per square meter, reflecting a month-on-month increase of 2,977 yuan per square meter, the highest in the city [3]. - The Financial City Beichen S1 project, as the first residential development by Beike Group, achieved sales of approximately 483 million yuan in November, ranking fifth in the city's sales amount [4]. - The China Railway Boya Art City project also performed well, with 109 units sold and a transaction amount of about 606 million yuan, placing it in the top three for monthly sales [5]. Segment Analysis - The luxury market in the main city is thriving, but the majority of transaction volume is driven by the second-tier areas catering to first-time buyers and those upgrading their homes. The Honghe area led with 287 units sold in November, significantly outpacing other areas [7]. - Areas such as Pidu District, Shuangliu District, and Wenjiang District are also significant contributors to transaction numbers, appealing to first-time and upgrading buyers due to relatively affordable prices and improving infrastructure [8]. Price Trends - There is a noticeable divergence in transaction structures, with the main city and high-tech zones dominating in transaction amounts, while suburban mature areas contribute more to the number of transactions. Price trends vary across different districts, with Jinjiang and Jinniu districts seeing price increases, while others like High-tech South and Wuhou districts experienced price corrections [10]. - The average area of new homes sold was 134.22 square meters, compared to 95.06 square meters for second-hand homes, indicating that demand for improved living conditions is a core support for transactions [10]. Successful Project Characteristics - Successful projects in November typically featured precise product positioning, quality supporting resources, differentiated product strength, and strong brand backing. For instance, the Luhui Ecological City project attracted high-end buyers through its unique ecological resources and design [10]. - The Green City Yuhaitang Xuan project maintained strong sales due to its core location and comprehensive amenities, highlighting the importance of brand service and living quality for high-end buyers [11]. Buying Recommendations - Buyers are advised to choose areas based on their needs. First-time buyers should focus on second-tier areas along transit lines, while those looking to upgrade should consider high-quality projects in the main city core that offer strong amenities and educational resources [12].

Core Insights - The traditional sales peak season "Golden September and Silver October" has arrived, with developers actively preparing for increased sales opportunities [2][5][12] - New housing policies have positively impacted market sentiment, leading to increased buyer interest and sales in various cities [4][6][12] Group 1: Market Activity - In Shanghai, the first batch of pre-sale permits in September totaled 139,000 square meters with a total value of approximately 8.31 billion yuan, covering multiple hot districts [2][9] - In Beijing, new housing policy implementation has resulted in a three-week consecutive increase in new home registrations, indicating a positive market response [4][5] - In Shenzhen, the first weekend after the new policy saw a 48% increase in property visits and a 60% increase in sales volume [12] Group 2: Developer Strategies - Developers are leveraging the "Golden September and Silver October" period to launch promotional campaigns, such as Vanke's "2025 Golden Autumn Quality Housing Festival" [11] - In Shanghai, the housing authority's direct promotion of new projects has led to increased buyer engagement, particularly in areas outside the city center [6][9] - In Beijing, developers are focusing on projects located in the outer ring, where the new policies have opened up opportunities for previously hesitant buyers [5][12] Group 3: Regional Highlights - Chengdu is expecting over 1,500 new homes to enter the market in September, with several notable projects set to launch [10][11] - In Shenzhen, the easing of purchase restrictions has allowed previously excluded buyers to enter the market, significantly boosting both viewings and sales [12] - The luxury market in Shanghai remains robust, with the Jinling Huating project setting a new record for new home prices at 326,800 yuan per square meter [7][9]

Core Viewpoint - The real estate market in Chengdu has seen a significant increase in activity during the "May Day" holiday, driven by the introduction of the "Good Housing" evaluation standard and various promotional activities by developers [1][10][12]. Group 1: Market Activity - The number of visitors to real estate projects in Chengdu surged, with some projects reporting over 2,000 visitors during the holiday [2][3]. - Key projects like Dongcheng Jinmao Xiaotang and Vanke Dushi Jiadi experienced high foot traffic, with the former seeing over 900 clients making deposit reservations [3][5]. - The overall market sentiment is positive, with many projects achieving full sales upon opening, despite price increases of 1,000 to 2,000 yuan per square meter [12]. Group 2: Project Highlights - The Dongcheng Jinmao Xiaotang project, part of a major urban renewal initiative, has a total investment of approximately 36.8 billion yuan and offers high space efficiency with an average usable area rate exceeding 110% [3][12]. - Vanke Dushi Jiadi, launched during the holiday, attracted over 700 visitors and had more than 300 clients making deposit reservations, showcasing strong demand for its products [5][10]. - The Yuejinsha project, located in the west of the city, also reported an average of 100 visitors per day since its opening, indicating robust interest in new developments [7][9]. Group 3: Policy Impact - The introduction of the "Good Housing" evaluation standard has led to a notable increase in the number of compliant projects, with over 13 projects in Chengdu meeting the new criteria by the end of April [12]. - The market is experiencing a shift, with approximately 70% of the new projects achieving over 80% sales within a month of launch, reflecting strong demand for high-quality housing [12][13]. - Developers are responding to the new standard by accelerating product updates, with several projects expected to receive pre-sale permits in May [12][13].