鲁味斋在线上搭建了水浒、民国等七大主题直播间，将"幸福文化"融入销售。"董事长直播间"单场观看量最高达80万人次。2025年直播GMV 突破8000万元，成功吸引了大量年轻粉丝。 在生产车间，传统与现代完美融合。第三代传承人坚守"24味五香大料、8小时老卤浸润"的古法，同时引入智能生产线。他们针对年轻人研发 的低盐、藤椒等创新口味的产品，推出后仅用3个月，就占了门店销量的三成。 ■老字号·新潮牌｜以文化赋能，让卤味老字号"潮味"出圈 始创于1927年的鲁味斋，是拥有近百年历史的中华老字号，主营业务为卤味制品研发、生产与销售。鲁味斋近年来创新打造"博物馆集群"， 将厚重历史与现代体验结合。 从一颗消食片，到营养包软糖，变化的不仅仅是产品形态和口感，更是一个老字号面向新发展阶段的姿态与答案。真正的传承，不是对过去 的简单复刻，而是用今天的科技与视角，让传统健康智慧在新的消费生活中重新活起来，为健康中国贡献一份来自老字号的新力量。 ■湖南溆浦：腊月八打糍粑 香甜飘进千万家 在湖南省怀化市溆浦县黄茅园镇横坡村，有腊月八打糍粑的习俗。一大早，在姜氏糍粑的农家小院里，灶火燃起，热气腾腾的糯米饭已经蒸 上，不时传出来富有节 ...

Core Viewpoint - The company Huangshanghuang (002695) plans to acquire 51% of Lixing Food for 4.95 billion yuan, which is expected to significantly enhance its net profit [1][2]. Group 1: Acquisition Details - The acquisition involves purchasing shares from multiple shareholders of Lixing Food, with a total transaction price of 4.947 billion yuan [2][4]. - Lixing Food reported a revenue of 415 million yuan and a net profit of 42.22 million yuan for 2024, with a commitment to achieve a cumulative net profit of no less than 264 million yuan from 2025 to 2027 [2][5]. - The transaction is subject to shareholder approval and will be funded through the company's own or self-raised funds [2][6]. Group 2: Financial Impact - After the acquisition, Huangshanghuang will have controlling interest in Lixing Food, which will be consolidated into its financial statements, potentially boosting its performance [4][6]. - In the first half of the year, Huangshanghuang reported a net profit of 76.92 million yuan, while Lixing Food's net profit was 41.88 million yuan, indicating a positive impact on Huangshanghuang's overall financial results [4][6]. Group 3: Company Background and Market Position - Lixing Food, established in 2006, specializes in OEM/ODM processing services and has a diverse product range, including freeze-dried foods, which are popular domestically and internationally [5][7]. - The acquisition is expected to allow Huangshanghuang to leverage Lixing Food's sales channels and market resources, facilitating entry into emerging markets and broadening its consumer base [5][7]. Group 4: Performance Metrics - Lixing Food's financial performance shows growth potential, with a revenue of 251 million yuan and a net profit of 41.88 million yuan in the first half of 2025 [5][6]. - The valuation of Lixing Food's 100% equity is set at 970 million yuan, with a premium of approximately 250% over its net assets as of June 2025 [7]. Group 5: Historical Performance of Huangshanghuang - Huangshanghuang has experienced declining revenues and net profits from 2020 to 2024, with a notable drop in revenue from 24.36 billion yuan in 2020 to 17.39 billion yuan in 2024 [8][9]. - The company reported a recovery in performance in the first half of 2025, with a non-recurring net profit of 68.1 million yuan [8]. Group 6: Market Capitalization - As of August 11, Huangshanghuang's market capitalization stood at 8.918 billion yuan [10].