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电竞显示器销量增40% 市场均价下降5%
Nan Fang Du Shi Bao· 2025-08-03 23:40
Group 1 - The 22nd China International Digital Interactive Entertainment Exhibition (ChinaJoy) opened in Shanghai, attracting over 700 companies and covering various fields such as gaming, animation, and esports hardware [2] - The esports monitor market is experiencing significant growth, with global retail market expected to grow by 34% year-on-year in 2025, while the gaming laptop retail market saw a 15% increase in the first half of the year [2] - In the domestic online market, esports monitor sales are projected to surge by 40% in the first half of 2025, with new technology products like OLED experiencing growth rates exceeding 170% [2] Group 2 - Esports demand is identified as the core driver of growth in the overall monitor market, with a projected 12.4% year-on-year growth for China's esports monitor market in 2025 [3] - High-end segments are experiencing rapid growth, with global OLED display panel shipments expected to increase by 69% in 2025 due to high acceptance among esports players [3] - Companies like TCL Huaxing hold over one-third of the global market share in esports display panels, leveraging core technologies to meet the high-performance needs of esports players [3] Group 3 - Despite strong growth in the high-end market, overall market prices are under pressure, with the average price of online monitors in China expected to drop by approximately 5% in the first half of 2025 [4] - Price declines are attributed to intense market competition and the strong supply chain control of leading factory brands, allowing for cost reductions [4] - Companies are advised to focus on performance and experience rather than solely engaging in price wars, with a strategic emphasis on technological innovation and differentiated product offerings [4]
电竞显示器价格战持续 TCL华星赵军:卷价格不如卷体验
Nan Fang Du Shi Bao· 2025-08-02 08:27
Core Insights - The 22nd ChinaJoy exhibition in Shanghai attracted over 700 companies, highlighting the rapid growth and competitive landscape of the esports monitor industry [1] - The global esports monitor retail market is expected to grow by 34% year-on-year by 2025, with the gaming laptop market also seeing a 15% increase in the first half of the year [1] - In the domestic online market, esports monitor sales are projected to surge by 40% in the first half of 2025, with OLED products experiencing growth rates exceeding 170% [4] Market Trends - The esports demand is identified as the core driver for the overall monitor market growth, with a projected 12.4% year-on-year growth for China's esports monitor market in 2025 [5] - High-end segments are experiencing particularly rapid growth, with global OLED monitor panel shipments expected to increase by 69% by 2025 [5] - Leading companies like TCL Huaxing hold over one-third of the global esports display market share, leveraging core technologies to meet gamers' needs for high refresh rates and contrast [5] Pricing Strategies - Despite strong growth in the high-end market, overall market prices are declining, with the average price of monitors in China dropping by approximately 5% year-on-year in the first half of 2025 [6] - The price decline is attributed to intense market competition and the strong supply chain control of leading factory brands, allowing for cost reductions [6] - Companies are advised to focus on performance and experience rather than solely engaging in price wars, with TCL Huaxing emphasizing the importance of technological innovation and product differentiation [7]
电子行业周报:WWDC25和字节火山引擎大会临近,创新硬件产品值得关注-20250608
Huaan Securities· 2025-06-08 12:09
Investment Rating - Industry investment rating: Overweight [1] Core Views - The upcoming WWDC25 and ByteDance's Volcano Engine Conference are significant events, with a focus on innovative hardware products [5][6] - The electronic industry index showed a weekly increase of 3.60%, outperforming major indices like the Shanghai Composite and Shenzhen Component [4][28] - The DRAM industry revenue for Q1 2025 was reported at $27.01 billion, reflecting a quarter-over-quarter decrease of 5.5% [14] - Anticipated price increases for Server and PC DDR4 modules in Q2 2025 are expected to be between 18-23% and 13-18%, respectively [15][16] Summary by Sections Market Performance Review - The Shanghai Composite Index increased by 1.13%, while the Shenzhen Component rose by 1.42% during the week of June 2 to June 6, 2025 [4][28] - The best-performing sector was printed circuit boards, with a rise of 9.89%, while semiconductor materials lagged with a 0.73% increase [4][28] Key Industry News - The DRAM industry is facing challenges with a revenue drop due to falling contract prices and inventory adjustments [14] - OLED technology is expanding in the mid-size display market, with a projected annual growth of 80.6% in OLED shipments for 2025 [17][18] - Apple is testing more advanced AI models, with parameters ranging from 3 billion to 150 billion, although expectations for AI updates at WWDC25 are low [21][22] Company Performance - The top five performing stocks for the week included Shengyi Technology, Ruikeda, and Huati Technology, while Feikai Materials and Xuguang Electronics showed weaker performance [43][44] - Year-to-date, Shenghong Technology and Xunjie Technology have been the best performers, while Guoxing Optoelectronics and Longtu Photomask have struggled [43][44]
中尺寸显示器需求增长,无FMM OLED技术迎新机会
WitsView睿智显示· 2025-06-05 09:34
Core Viewpoint - The OLED technology is expanding its market share due to its self-emissive, high contrast, and lightweight advantages, primarily in small-sized applications like smartphones. However, the large-sized market faces slow growth due to cost and capacity constraints. The mid-sized market, including monitors, laptops, tablets, and automotive displays, is experiencing renewed competition driven by consumer demand for high-quality displays. TrendForce forecasts an 80.6% annual increase in OLED display shipments by 2025, with overall market penetration rising to 2% and potentially reaching 5% by 2028 [1][2]. Group 1 - TrendForce predicts that the penetration rate of OLED displays in the overall market will increase significantly, with a forecasted shipment growth of 80.6% by 2025 [1]. - The mid-sized display market is becoming increasingly competitive as consumers seek higher display quality, leading to new market dynamics [1][2]. - Companies like TCL Huaxing and Visionox are developing new technologies such as ViP and printed OLED to differentiate themselves from traditional FMM OLED technologies [2][3]. Group 2 - TCL Huaxing plans to introduce its self-developed printed OLED products into the medical display market by the end of 2024, showcasing a complete product line at the SID Display Week in May 2025 [2][3]. - The printed OLED technology aims to overcome limitations of FMM and vacuum environments, improving material usage efficiency and reducing investment costs by approximately 25% compared to similar vapor-deposited products [3][4]. - Despite challenges in yield, pixel density, and reliability, printed OLED panels have achieved a resolution of 326 PPI, meeting the needs of laptops and monitors [3][4]. Group 3 - Visionox is actively promoting its ViP technology, which utilizes lithography to achieve pixel graphic design, eliminating FMM limitations and supporting high aperture ratios and various pixel arrangements [4][5]. - A comparison of different OLED technologies highlights that printed OLED has lower equipment investment costs and is expected to achieve mass production by the end of 2024, while still facing yield challenges [5][7]. - The industry is moving towards more flexible and cost-effective OLED solutions, with non-vapor deposition technologies gaining traction [7].
研报 | 中尺寸显示器需求增长,无FMM OLED技术迎新机会
TrendForce集邦· 2025-06-05 08:30
Core Insights - OLED technology is expanding its market share due to advantages like self-emission, high contrast, and lightweight design, primarily in small-sized applications such as smartphones. However, large-sized market penetration is slow due to cost and capacity constraints [1] - The mid-size market, including monitors, laptops, tablets, and automotive displays, is experiencing renewed competition as consumers seek high-end display effects [1] - TrendForce forecasts that OLED display shipments will grow by 80.6% annually by 2025, with overall market penetration reaching 2%, and potentially challenging 5% by 2028 [1] Group 1: Market Dynamics - TCL Huaxing is set to mass-produce medical-grade printed OLED displays, while Visionox is expected to introduce ViP technology in its new production line [2] - Printed OLED technology aims to overcome limitations of FMM and vacuum environments, enhancing material usage efficiency and reducing equipment investment costs by approximately 25% compared to similar vapor-deposited products [2] - Despite challenges in yield, pixel density, and reliability, printed OLED panels have achieved a resolution of 326 PPI, meeting the needs of laptops and monitors [2] Group 2: Technological Innovations - TCL Huaxing is balancing technological innovation and mass production by supplying high-end smartphones and flagship laptops with FMM OLED while gradually introducing printed OLED for medical and gaming displays [2] - By the end of 2024, TCL Huaxing will begin small-scale production of 21.6-inch medical printed OLED displays, marking a significant step into commercial application [2] - Visionox is actively promoting its proprietary ViP technology, which utilizes lithography to achieve pixel graphics, freeing itself from FMM's size and resolution constraints [3] Group 3: Comparative Analysis - A comparison of OLED technologies shows that printed OLED has lower equipment investment costs and high material usage efficiency, while FMM OLED is more established but has higher costs [4] - The pixel density of ViP OLED can reach 1700-2000 PPI, significantly higher than the approximately 326 PPI of printed OLED, indicating a trade-off between technology maturity and performance [4] - The market is expected to see a shift towards more flexible and cost-effective OLED solutions as non-vapor deposition technologies gain traction [3][4]