Core Insights - The 22nd ChinaJoy exhibition in Shanghai attracted over 700 companies, highlighting the rapid growth and competitive landscape of the esports monitor industry [1] - The global esports monitor retail market is expected to grow by 34% year-on-year by 2025, with the gaming laptop market also seeing a 15% increase in the first half of the year [1] - In the domestic online market, esports monitor sales are projected to surge by 40% in the first half of 2025, with OLED products experiencing growth rates exceeding 170% [4] Market Trends - The esports demand is identified as the core driver for the overall monitor market growth, with a projected 12.4% year-on-year growth for China's esports monitor market in 2025 [5] - High-end segments are experiencing particularly rapid growth, with global OLED monitor panel shipments expected to increase by 69% by 2025 [5] - Leading companies like TCL Huaxing hold over one-third of the global esports display market share, leveraging core technologies to meet gamers' needs for high refresh rates and contrast [5] Pricing Strategies - Despite strong growth in the high-end market, overall market prices are declining, with the average price of monitors in China dropping by approximately 5% year-on-year in the first half of 2025 [6] - The price decline is attributed to intense market competition and the strong supply chain control of leading factory brands, allowing for cost reductions [6] - Companies are advised to focus on performance and experience rather than solely engaging in price wars, with TCL Huaxing emphasizing the importance of technological innovation and product differentiation [7]

[Table_IndRank] 行业评级：增持 报告日期：2025-06-08 [Table_Chart] 行业指数与沪深 300 走势比较 -20% -10% 0% 10% 20% 30% 40% 50% 6/24 9/24 12/24 3/25 电子(申万) 沪深300 [Table_Author] 分析师：陈耀波 执业证书号：S0010523060001 邮箱：chenyaobo@hazq.com [Table_IndNameRptType] 电子 行业周报 电子行业周报：WWDC25 和字节火山引擎大会临 近，创新硬件产品值得关注 [Table_Author] 分析师：李美贤 执业证书号：S0010524020002 邮箱：limeixian@hazq.com [Table_Author] 分析师：刘志来 执业证书号：S0010523120005 邮箱：liuzhilai@hazq.com [Table_Author] 分析师：李元晨 执业证书号：S0010524070001 邮箱：liyc@hazq.com 相关报告 主要观点： ⚫[Table_Summary] 本周行情回顾 从指数表现来看，本周（ ...

Core Viewpoint - The OLED technology is expanding its market share due to its self-emissive, high contrast, and lightweight advantages, primarily in small-sized applications like smartphones. However, the large-sized market faces slow growth due to cost and capacity constraints. The mid-sized market, including monitors, laptops, tablets, and automotive displays, is experiencing renewed competition driven by consumer demand for high-quality displays. TrendForce forecasts an 80.6% annual increase in OLED display shipments by 2025, with overall market penetration rising to 2% and potentially reaching 5% by 2028 [1][2]. Group 1 - TrendForce predicts that the penetration rate of OLED displays in the overall market will increase significantly, with a forecasted shipment growth of 80.6% by 2025 [1]. - The mid-sized display market is becoming increasingly competitive as consumers seek higher display quality, leading to new market dynamics [1][2]. - Companies like TCL Huaxing and Visionox are developing new technologies such as ViP and printed OLED to differentiate themselves from traditional FMM OLED technologies [2][3]. Group 2 - TCL Huaxing plans to introduce its self-developed printed OLED products into the medical display market by the end of 2024, showcasing a complete product line at the SID Display Week in May 2025 [2][3]. - The printed OLED technology aims to overcome limitations of FMM and vacuum environments, improving material usage efficiency and reducing investment costs by approximately 25% compared to similar vapor-deposited products [3][4]. - Despite challenges in yield, pixel density, and reliability, printed OLED panels have achieved a resolution of 326 PPI, meeting the needs of laptops and monitors [3][4]. Group 3 - Visionox is actively promoting its ViP technology, which utilizes lithography to achieve pixel graphic design, eliminating FMM limitations and supporting high aperture ratios and various pixel arrangements [4][5]. - A comparison of different OLED technologies highlights that printed OLED has lower equipment investment costs and is expected to achieve mass production by the end of 2024, while still facing yield challenges [5][7]. - The industry is moving towards more flexible and cost-effective OLED solutions, with non-vapor deposition technologies gaining traction [7].

TCL华星量产医疗用印刷OLED显示器，维信诺新产线预计导入ViP技术 相较于使用FMM，趋于成熟的蒸镀OLED技术，印刷OLED的制程设计希望突破FMM和真空环境的限 制，以精准的喷墨涂布方式提升材料使用率，并降低设备投资，成本可较同级蒸镀产品降低约25%， 业者期望于对成本敏感的中尺寸市场发挥此优势。目前印刷技术仍面临良率、画素密度、可靠性等挑 战，而印刷OLED面板解析度已达326PPI，可满足笔电和显示器的需求，但需通过材料与器件结构优 化，提升产品寿命与功耗表现。 June 5, 2025 产业洞察 根据TrendForce集邦咨询最新显示产业研究报告指出，OLED技术凭借自发光、高对比、轻薄等优势 持续拓展市场份额，主要集中在手机等小尺寸应用。然而，大尺寸市场的渗透率长期受制于成本与产 能，成长缓慢。反观由显示器(monitor)、笔电、平板、车用显示构成的中尺寸领域，随着消费者追求 高阶显示效果，形成新一轮市场竞争板块。 TrendForce集邦咨询预估，2025年OLED显示器出货量年增达80.6%，整体显示器市场的渗透率将上 升至2%，到2028年有机会挑战5% 。在这一成长态势下，维信诺与 ...