餐饮食品连锁加盟行业 丨白皮书 核心摘要： 中国餐饮食品连锁加盟行业正经历着深刻的变革。在宏观经济回暖、居民消费能力稳步提升的背景下，餐饮食品市场规模持续扩大。连锁化率虽有提升，但与欧美发 达国家相比仍有巨大增长空间。在家餐食市场的快速崛起，以及消费者对健康、效率和社交价值的更高需求，正在重塑行业结构。在这种背景下，连锁品牌正加速其 数字化转型和全渠道营销布局，以构建核心竞争力。同时，具备丰富经验的 "职业加盟商"群体不断扩大，品牌与加盟商之间的关系正从粗放式扩张转向精细化运营与 双向选择。本报告深入探讨了中国餐饮食品连锁加盟市场的现状与发展机遇，重点梳理了行业发展趋势、加盟业态特点以及加盟商的决策要素变化，并对餐饮食品加 盟业态主要细分赛道进行了多维度的对比。 中国餐饮食品市场结构拆解 中国餐饮食品消费概况 宏观回暖驱动内需释放，消费市场已进入温和增长新常态 2020年至2024年，中国国内生产总值（GDP）的年均复合增长率为6.9%，中国社会消费品零售总额（社零）的年均复合增长率约为5.5%，反映经济增 长对消费的持续拉动。从居民端来看， 同期人均可支配收入和人均消费支出的年均复合增长率分别为6.4%和为 ...

餐饮食品连锁加盟行业 丨白皮书 核心摘要： 中国餐饮食品连锁加盟行业正经历着深刻的变革。在宏观经济回暖、居民消费能力稳步提升的背景下，餐饮食品市场规模持续扩大。连锁化率虽有提升，但与欧美发 达国家相比仍有巨大增长空间。在家餐食市场的快速崛起，以及消费者对健康、效率和社交价值的更高需求，正在重塑行业结构。在这种背景下，连锁品牌正加速其 数字化转型和全渠道营销布局，以构建核心竞争力。同时，具备丰富经验的 "职业加盟商"群体不断扩大，品牌与加盟商之间的关系正从粗放式扩张转向精细化运营与 双向选择。本报告深入探讨了中国餐饮食品连锁加盟市场的现状与发展机遇，重点梳理了行业发展趋势、加盟业态特点以及加盟商的决策要素变化，并对餐饮食品加 盟业态主要细分赛道进行了多维度的对比。 中国餐饮食品市场结构拆解 中国餐饮食品消费概况 宏观回暖驱动内需释放，消费市场已进入温和增长新常态 2020年至2024年，中国国内生产总值（GDP）的年均复合增长率为6.9%，中国社会消费品零售总额（社零）的年均复合增长率约为5.5%，反映经济增 长对消费的持续拉动。从居民端来看， 同期人均可支配收入和人均消费支出的年均复合增长率分别为6.4%和为 ...

Core Insights - The Chinese catering and food chain franchise industry is undergoing significant transformation, driven by macroeconomic recovery and increasing consumer spending power, leading to market expansion and digital transformation [1][4][9] Market Overview - The Chinese catering food market reached a scale of 12.6 trillion yuan, with a compound annual growth rate (CAGR) of approximately 7.2% from 2020 to 2024, driven by both catering services and retail [9] - The average annual growth rate of GDP is projected at 6.9%, while the retail sales of consumer goods are expected to grow at about 5.5%, indicating a resilient domestic demand [4] Consumer Behavior - Urban and rural residents' per capita consumption expenditure is showing a recovery trend, with urban residents growing at 6.4% and rural residents at 8.9% annually, reflecting the ongoing vitality of the lower-tier markets [6] - The demand for food and beverages remains stable, with food and alcohol expenditures showing strong resilience, providing a solid demand foundation for the catering industry [6] Industry Trends - The chain rate in the catering service sector is expected to rise from 15% in 2020 to 24% by 2025, indicating a shift towards more standardized and digitalized operations [12] - The rise of "at-home dining" is reshaping the industry, with this market segment growing at an annual rate of 18.4%, significantly outpacing overall food retail growth [10][36] Competitive Landscape - The franchise market is dominated by the catering sector, which accounts for nearly 50% of the market, but most franchise businesses are still in early expansion stages, with nearly 80% of franchise companies having fewer than 10 stores [20][22] - Major brands like Mixue Ice City and Zhengxin Chicken are rapidly expanding their networks, joining the "10,000 stores" club through franchise models [22] Investment Considerations - Franchisees are increasingly focused on competition and financial returns, with a shift from broad expansion to refined operations and careful site selection [24] - The "at-home dining" segment is favored by franchisees due to its lower investment threshold and shorter return on investment period, making it an attractive option for new investors [34][36] Digital Transformation - The industry is moving towards digitalization to support scale expansion and profitability, with brands leveraging data-driven site selection and standardized operational systems to reduce risks for franchisees [44] Franchisee Dynamics - A growing number of professional franchisees are emerging, leading to a two-way selection process between brands and franchisees, emphasizing the importance of operational support and clear profit models [47][48]