餐饮食品连锁加盟行业 丨白皮书 核心摘要： 中国餐饮食品连锁加盟行业正经历着深刻的变革。在宏观经济回暖、居民消费能力稳步提升的背景下，餐饮食品市场规模持续扩大。连锁化率虽有提升，但与欧美发 达国家相比仍有巨大增长空间。在家餐食市场的快速崛起，以及消费者对健康、效率和社交价值的更高需求，正在重塑行业结构。在这种背景下，连锁品牌正加速其 数字化转型和全渠道营销布局，以构建核心竞争力。同时，具备丰富经验的 "职业加盟商"群体不断扩大，品牌与加盟商之间的关系正从粗放式扩张转向精细化运营与 双向选择。本报告深入探讨了中国餐饮食品连锁加盟市场的现状与发展机遇，重点梳理了行业发展趋势、加盟业态特点以及加盟商的决策要素变化，并对餐饮食品加 盟业态主要细分赛道进行了多维度的对比。 中国餐饮食品市场结构拆解 中国餐饮食品消费概况 宏观回暖驱动内需释放，消费市场已进入温和增长新常态 2020年至2024年，中国国内生产总值（GDP）的年均复合增长率为6.9%，中国社会消费品零售总额（社零）的年均复合增长率约为5.5%，反映经济增 长对消费的持续拉动。从居民端来看， 同期人均可支配收入和人均消费支出的年均复合增长率分别为6.4%和为 ...

Core Viewpoint - The Chinese restaurant food chain franchise industry is undergoing profound changes, driven by macroeconomic recovery and increasing consumer spending power, leading to market expansion and digital transformation [1][4][9] Market Overview - The Chinese restaurant food market is projected to reach 12.6 trillion yuan, with a compound annual growth rate (CAGR) of approximately 7.2% from 2020 to 2024, driven by both service and retail sectors [9] - The average annual growth rate of GDP is expected to be 6.9%, while the retail sales of consumer goods will grow at about 5.5% during the same period, indicating resilient domestic demand [4] Consumer Behavior - Urban and rural residents' per capita consumption expenditure is showing a recovery trend, with urban residents growing at 6.4% and rural residents at 8.9% annually from 2020 to 2024, reflecting the vitality of the lower-tier market [6] - The demand for food and beverages remains stable, providing a solid foundation for the restaurant food industry [6] Industry Trends - The chain rate in the restaurant service sector is expected to rise from 15% in 2020 to 24% by 2025, indicating significant growth potential compared to developed countries [12] - The rise of "at-home dining" is reshaping industry structures, with this market segment growing at a CAGR of 18.4% from 2020 to 2024, significantly outpacing overall food retail growth [10] Franchise Dynamics - The franchise market is dominated by the restaurant sector, which accounts for nearly 50% of the market, but most franchise businesses are still in early expansion stages, with nearly 80% of registered franchise companies having fewer than 10 stores [20][22] - The competitive environment is shifting towards refined operations, with franchisees focusing on quality site selection and cost structure rather than engaging in price wars [24] Investment Considerations - Franchisees are increasingly favoring the "at-home dining" segment due to its lower investment threshold and shorter return on investment period, with expected payback periods of 10 to 20 months [34][36] - The leading brand in the at-home dining segment, Guoquan Shihui, is recognized for its low investment requirements and mature, replicable business model, making it a preferred choice for franchisees [39] Digital Transformation - The industry is experiencing a critical need for digital transformation to support scale expansion and profitability, with brands leveraging data-driven site selection and standardized operational systems [44] Franchisee Profile - The franchisee landscape is evolving, with a growing number of professional franchisees who have prior successful experiences, leading to a more selective relationship between brands and franchisees [47][48]

Core Insights - The Chinese restaurant food chain franchise industry is undergoing significant transformation, driven by macroeconomic recovery and increasing consumer spending power, leading to market expansion and digital transformation [1][4][9] Market Overview - The Chinese restaurant food market is projected to reach 12.6 trillion yuan, with a compound annual growth rate (CAGR) of approximately 7.2% from 2020 to 2024, driven by both service and retail sectors [9] - The restaurant service sector is recovering strongly post-pandemic, with an annual growth rate close to 9%, while food retail is experiencing structural upgrades with high-value subcategories [9][10] Consumer Behavior - Urban and rural consumer spending is showing a recovery trend, with urban residents' spending growing at a CAGR of 6.4% and rural residents at 8.9% from 2020 to 2024, indicating strong demand for food and beverages [6] - The at-home dining market is rapidly growing at a CAGR of 18.4%, reflecting changing consumer preferences towards convenience and health [10][36] Industry Trends - The chain franchise rate in China is expected to rise from 15% in 2020 to 24% by 2025, indicating a shift towards more standardized and digital operations [12] - The market is seeing a divergence in franchise categories, with ready-to-drink beverages leading in chain rates, while traditional Chinese cuisine remains lower due to its reliance on local tastes and chef skills [15] Investment Opportunities - The at-home dining segment is favored by franchisees due to its lower investment threshold and shorter return on investment periods, with average monthly sales ranging from 80,000 to 200,000 yuan and gross margins of 30-40% [34][35] - Brands like Guoquan Shihui are emerging as leaders in the at-home dining space, offering a diverse product matrix and strong operational support for franchisees [39][40] Digital Transformation - The industry is increasingly adopting digital solutions to enhance operational efficiency and scalability, with data-driven site selection and standardized operating procedures becoming essential for franchise success [44] Franchisee Dynamics - The franchisee landscape is shifting towards more experienced operators, with a growing number of professional franchisees who prioritize brands with clear profit models and operational support [47][48]

Core Insights - The article highlights the recognition of Guoquan Shihui as a leading brand in the home meal sector, awarded by iResearch Consulting for its significant market position among over ten thousand franchisees [1][6]. Industry Overview - The Chinese restaurant food chain industry is moving towards refined operations, with the chain service rate increasing from 15% in 2020 to 24% by 2025, indicating a shift towards more structured and efficient business models [3]. - The trend of retailing in the restaurant sector is accelerating, driven by growing consumer demand for home dining, leading to an expansion into delivery, prepared meals, and ready-to-eat products [3]. Market Dynamics - The home meal sector is becoming increasingly attractive to franchisees due to its rapid growth, strong certainty, and relatively low competition [4]. - The operational requirements for home meal products are lower, with a focus on frozen goods, high standardization, and flexible product combinations, making it easier for franchisees to enter the market [4]. Company Positioning - Guoquan Shihui stands out as a leading player in the home meal sector, offering a diverse product matrix that includes over 600 SKUs across various categories such as hot pot, barbecue, and ready-to-cook meals [5]. - The company has established a comprehensive supply chain with seven production bases and 19 regional distribution centers, ensuring efficient product delivery and coverage across various consumer scenarios [5]. - Guoquan Shihui's business model is validated by its presence in over 10,400 stores nationwide, with a significant number of franchisees benefiting from its brand recognition and operational support [6].