Core Viewpoint - The conference hosted by Decheng Jewelry Group marks a pivotal moment for the Chinese gold and jewelry industry, addressing the future in light of new tax policies and industry transformation [1][3]. Group 1: Conference Overview - The "New Policy, New Opportunities, New Future" conference took place on December 6, 2025, in Fuzhou, gathering government officials, industry leaders, experts, and media to discuss the implications of the new gold tax policy [3][4]. - The event featured over a thousand partners and prominent figures, including government officials and industry association leaders, who engaged in discussions about industry changes and future opportunities following the implementation of the new tax policy [4][6]. Group 2: Industry Transformation - The new gold tax policy, effective November 1, 2025, signifies the end of a growth model reliant on resource advantages and flexible channels, pushing the industry towards a focus on quality development [6][10]. - The conference highlighted the need for the industry to shift from scale expansion to resource-intensive and quality-driven growth, emphasizing compliance and value creation as essential for future success [8][10]. Group 3: Strategic Insights - Decheng Jewelry Group has proactively prepared for the new tax policy by initiating the "Hui Shi Plan" five years ago, focusing on refined, data-driven, and intelligent transformation [13][25]. - The chairman of Decheng Jewelry Group stated that the era of growth based on resource advantages is over, and compliance is now fundamental for survival and development in the industry [13][25]. Group 4: Future Directions - The conference underscored the importance of compliance, innovation, and collaboration as the new foundation for the industry, with a focus on creating a transparent and fair competitive environment [8][28]. - Experts at the conference discussed the necessity for companies to adapt to consumer demands through cultural innovation and precise marketing, moving away from price competition to value-added services [18][21][23]. Group 5: New Brand Initiatives - Decheng Jewelry Group introduced the "Jin Zhun Tong" brand, focusing on gold recycling and bar sales, aiming to create a one-stop trading platform that emphasizes compliance and quality assurance [26][25]. - The launch of the "Jin Zhun Tong" brand and the comprehensive upgrade of the "Hou De Jin" brand were highlighted as significant steps towards establishing a new paradigm of professional collaboration and intelligent empowerment in the industry [25][26]. Group 6: Industry Outlook - The conference concluded with a strong belief that the Chinese gold and jewelry industry is entering a new phase characterized by compliance, innovation, and collaboration, with Decheng Jewelry Group positioning itself as a leader in this transformation [28][30].

时代奔涌，格局重塑，消费需求迭新。黄金珠宝行业激战正酣，正从"跑马圈地"的粗放式竞争迈向精细 化运营的新周期。值此风云际会之际，德诚珠宝集团以36载的深厚底蕴为基石，于5月29日在福州长乐 德诚珠宝文化创意产业园举办了以「双子传诚 德耀未来」为主题的36周年盛典，聚焦文化传承、品牌 升级、产品革新、数智引领、新质驱动等数大发布亮点，全面展现德诚的荣耀历程与战略升级新图景。 活动当天，德诚珠宝集团创建36周年盛典启幕仪式隆重举行！德诚珠宝集团董事长陈德官先生为开幕致 辞，政府领导、行业领导对德诚珠宝集团为地区经济及珠宝行业作出的贡献表示了肯定，并对德诚创业 36周年表示诚挚祝贺。 01 本次盛典，汇聚全国珠宝行业精英、重磅嘉宾及千余位合作伙伴，长乐区人大常委会原党组成员、副主 任、长乐区企业与企业家联合会会长陈国衍先生，中国珠宝玉石首饰行业协会副会长、秘书长毕立君先 生，世界黄金协会中国区董事总经理王立新先生，中国黄金集团黄金珠宝股份有限公司党委副书记、总 经理王宇飞先生，上海豫园珠宝时尚集团有限公司执行总裁丁胜利先生，中国黄金协会秘书长张永涛先 生，福建省宝玉石协会会长王乃珠先生，中国珠宝进出口股份有限公司总 ...

Group 1 - The 2025 China Brand Boao Summit was held on May 25, 2025, focusing on brand development and featuring leaders from various sectors, including government, industry experts, and top brands [2][4] - Decheng Jewelry Group was awarded the "2025 Most Market-Competitive Brand (Jewelry)" due to its strong brand influence and recognition in the industry [2][4] - The summit aims to explore brand transformation and upgrading paths to support high-quality economic development in China [4] Group 2 - Decheng Jewelry Group has over 30 years of experience in the gold and jewelry industry, focusing on innovation and a comprehensive strategic layout, including a jewelry culture creative industry park and multiple online platforms [5] - The company has established a robust operational network with 37 specialized factories and thousands of distribution points across the country [5] - Decheng is committed to digital transformation and innovation, aligning with national strategies to set new benchmarks for the jewelry industry [7] Group 3 - The company has formed a dedicated team of masters in jewelry and craftsmanship to drive product development and innovation, creating a library of over one million designs [9] - Decheng integrates smart manufacturing with traditional craftsmanship, optimizing supply chain management and ensuring quality through independent testing laboratories [12] - The company has developed the "Gold Lion Online 3.0" platform and "Gold Lion Cloud Warehouse" to enhance supply chain efficiency and responsiveness [14][16][18] Group 4 - Decheng Jewelry Group has expanded its operations nationwide since 2022, establishing over 30,000 distribution networks to empower partners and enhance service delivery [21] - The company has differentiated itself in a competitive market by creating a vertical brand matrix and focusing on unique consumer experiences [21][23] - Decheng employs a three-dimensional marketing model that integrates content, scenarios, and data to build a seamless online and offline marketing ecosystem [23] Group 5 - The company recognizes brand building as a long-term strategic task and aims to enhance its brand influence while exploring new development patterns in the jewelry industry [25]