兼具非遗传承与市场引领双重身份的王麻子，正以技术创新、品质升级、文化出海等多元实践，成为行业转型 升级的典型样本。在新的时代命题下，王麻子致力于将三百多年的匠心传承，变成品牌和产品创新的内核—— 在产业升级的"硬实力"背后，融入文化传承的"软价值"。 设计驱动：全球奖项，锚定价值新高度 2025年，中国刀剪产业在品质消费崛起与制造转型的双重驱动下，步入深度整合与价值重塑的关键阶段。与此 同时，2025年政府工作报告中"推进文化遗产系统性保护，提升非物质文化遗产保护利用水平"的要求，与产业 升级趋势形成战略呼应，为拥有深厚历史底蕴的行业指明了"守正创新"，实现高质量发展的根本路径。 纵观2025年的中国厨刀市场，一场深刻的消费变革已然发生。沙利文（Frost & Sullivan）在2025年发布的《中 国主厨用刀白皮书》中指出，中国消费者的需求已发生根本性变迁——他们对菜刀的期待"不再局限于基本的 切割功能"，而是全面转向对专业化、健康安全、设计美学与极致体验等综合追求。这一变迁清晰表明，"体 验"已成为刀剪行业消费决策中日益关键的价值维度，正推动整个行业迈向以用户深度需求为导向的新发展阶 段。 这一成果的背 ...

Core Viewpoint - Wang Mazi brand, celebrating its 374th anniversary in 2025, emphasizes its commitment to "genuine quality" and has made significant strides in product innovation, market expansion, brand rejuvenation, and cultural heritage, delivering a solid annual performance to users, the industry, and the times [1] Group 1: Quality Recognition - Quality is deeply embedded in Wang Mazi's DNA, allowing the brand to remain relevant for 374 years. In 2025, it aims to strengthen this core by receiving dual recognition from national authorities and the global design community [2] - During the "3.15" event in 2025, Wang Mazi was awarded the "National Industry Quality Leading Brand" and "National Product and Service Quality Integrity Commitment Enterprise" certifications, reflecting 100% compliance in national supervision checks for 36 consecutive months from April 2022 to March 2025 [2] Group 2: Design Innovation - Wang Mazi's design philosophy gained international acclaim in 2025, winning prestigious awards such as the London Design Award, French Design Award, and the Platinum A' Design Award from Italy, showcasing its successful transformation from a "knife manufacturer" to a "modern healthy kitchen solution provider" [3] Group 3: Market Performance - Wang Mazi's products have seen significant sales success, with its chef's knives topping online sales charts and cumulative sales exceeding 300 million units, indicating the brand's widespread influence across both professional and everyday consumer markets [5][6] - The brand's professional quality was recognized when it was designated as the official knife brand for the "World Chinese Culinary Championship," highlighting its capability to meet global professional standards [6] Group 4: Engaging Younger Audiences - Wang Mazi recognizes the importance of engaging with younger consumers to keep its heritage alive. In 2025, it focused on connecting with this demographic through various innovative methods, including media coverage and strategic partnerships [8] - The brand utilized popular actors and social media campaigns to tell its heritage story, successfully transforming its image from a functional tool to a cultural symbol with emotional resonance [10] Group 5: Future Aspirations - Looking ahead, Wang Mazi aims to promote knife culture and lead the export of national brands, with plans to establish China's first world-class knife and scissors museum in Guangdong Yangjiang [12] - The company will continue to deepen research in core materials and smart manufacturing, while also expanding its global market presence, ensuring that Chinese craftsmanship serves the world [12]

在竞争激烈的刀剪市场，一项数据尤为引人注目：百年厨刀品牌王麻子的厨师专用刀，稳居全网销量榜首，其 厨刀品类累计销量已突破3亿把。2025年，王麻子更进一步被行业权威认证，荣膺"中餐厨艺世界锦标赛"比赛 唯一指定刀具品牌。这是市场和专业餐饮的双重认可。一个拥有374年历史的中华老字号，为何能在要求极为 严苛的专业厨房领域，赢得如此广泛的信赖与口碑？这份成功并非偶然，是王麻子系统化解决专业痛点的必然 结果。 匠心工艺：百年非遗与现代科技深度融合 在专业后厨，刀具是厨师最信赖的专业伙伴，它的锋利、耐用、稳定与手感关乎每一次出品的效率与质感。王 麻子能深受专业后厨的青睐，根基在于其将传承数百年的59道非遗锻造工序，与前沿材料科技进行深度融合。 核心的 "冰锻淬火工艺"，通过超高温锻打后实施急速超低温冷却，极大提升钢材的硬度、韧性及抗腐蚀性，官 方数据显示由该工艺锻造的刀身耐用度可提升340%。这直接解决了厨师对刀具"易钝、易崩口"的核心焦虑。同 时，王麻子产品广泛应用符合欧盟食品接触标准的钢材，并在部分系列中采用中科院专利抗菌钢，将后厨的卫 生安全标准提升到全新高度。此外，人体工学设计的刀柄与精准的重量平衡，也确保了 ...

2025 年 12 月 ，亚洲酒店餐饮行业将迎来重要展会 —— 第 31 届广州酒店用品展。该展会将在广州琶洲 展馆举办，12月18日至20日，为期3天。行业盛会必将汇聚全球顶尖品牌与专业买家，为供需双方搭建 交流对接平台。 值得关注的是，拥有 374 年历史的中华老字号、百年厨刀专业品牌 "王麻子"，将亮相 本届展会。据了解，经过两年的专业技术沉淀与全球市场布局，此次王麻子再度参与国际酒店用品展， 将在展会上展示品牌最新产品，进一步拓展餐饮领域的合作空间。 时隔两年再次登陆广州酒店用品展，对王麻子而言，这不仅是一次展会亮相，更是品牌向行业与消费者 呈现升级新貌的重要契机。作为拥有 374 年历史的中华老字号，过去两年里，王麻子始终在探索 "传统 品牌" 的新可能 ——从大家记忆中 "货真价实" 的匠心符号，全力向更适配专业需求的厨具解决方案提 供者升级，每一步都凝聚着对品质的坚守与对创新的追求。 在专业领域，王麻子的匠心传承已收获了实实在在的认可：从厨师专用刀全网销量第一，厨刀品类累计 热销3亿把到成为中餐厨艺世锦赛官方唯一指定刀具品牌，这是行业和市场对品牌专业实力的双重肯 定，更是锐意创新的动力；在产品创 ...