以下文章来源于刘知趣 ，作者刘知趣 刘知趣 . 虎嗅、澎湃新闻认证作者，十年互联网市场搬砖女工。曾任职于百度、知乎，现关注新青年一代如何更好地生活。 本文来自微信公众号： 刘知趣 ，作者：刘知趣，头图来自：视觉中国 2020年，社会学家项飙在《把自己作为方法》中表达过这样一个观点： 在东亚社会，人们最大的恐惧不是当下的贫困，而是相对地位的下滑——哪怕你仍在上升，只要别人升得更快，你就觉得自己在坠落。 这句话在今天听来尤为刺耳，因为这种"掉队焦虑"，正以一种高度仪式化的方式在中产阶级间蔓延。家长宁愿卖掉一百多平的大房子换一个五六十平的好 学区、职场人倾尽储蓄也要报天价的MBA或私董会、年轻人则是熬夜直播剪短视频试图"打造个人IP"……表面上看，这些行为都是理性的"长远规 划"和"自我投资"，实际里面暗藏着另一种集体性的自我欺骗——人们正在为"不确定性"支付着高昂的溢价。 过去的十几年里，中产的生活方式常常被简单地归结为"符号性消费"：Lululemon的瑜伽裤、始祖鸟的冲锋衣、北海道的滑雪之旅、莫干山的精品民 宿……然而在凡勃伦的经典理论框架下，这些至多属于是"炫耀性消费"，算不得真正的陷阱。因为它们提供了即时 ...

未来消费 提前看到消费的未来 LLALL FAREERY FFFFFFF PPP PPFFF 上上上上上上上 4 500亿市值的泡泡玛特何以诞生于2025。 作者 | 王毓婵 兰杰 编辑 | 乔芊 杨轩 1989年，伊丽莎白女王的发型师给艾西·温卡登女士写信，要求她提供"芭蕾舞鞋"——艾西162号指甲油。当艾西看到那封带有皇室印章的信时，她就知道，自己成功了。 从那以后的几十年里，艾西的裸色系指甲油成为居住在比弗利山庄、纽约上东区和伦敦肯辛顿的特定女性群体的社交必备指甲油。女性精英群体的选择引发大众模仿，艾西·温卡登的同名品牌指甲油直到今天仍是美国家喻户晓的品牌。 35年后，艾西的故事在中国公司泡泡玛特的创始人王宁身上重演。 2024年4月， 泰国籍的韩国女团Blackpink成员Lisa发布了抱着LABUBU的Instagram Story 。 同时间，泰国 网民对 "LABUBU" 一词的搜索量达到高峰。泰国成为了全球第一个染上"LABUBU狂热"的国家。 同样的事一年后再次出现—— 2025年5月，当美国网民看到天后女星蕾哈娜背着LV手袋，上面挂着一只粉色的 LABUBU时，他们 立刻做出了跟泰国网民一 ...

最近Labubu二手市场价格的大幅回落，以及泡泡玛特股价的显著下跌，在社交媒体上引发了广泛讨 论。 很多人简单地将其视为"泡沫破灭"，但这种理解可能过于表面。 实际上，我们所见的，只不过是正常的经济学现象，是市场从非理性繁荣走向理性定价的自然过程。 泡泡玛特最初的成功密码很简单，他们创造了一种"可控的稀缺感"。 通过盲盒机制、隐藏款设计和限量发售，他们让普通的搪胶玩具变成了带有不确定性的收藏品。这种模 式在初期非常有效——当消费者不知道盒子里具体是哪一款时，那种期待感和开盒瞬间的惊喜成为产品 价值的重要组成部分。 问题在于，任何人为制造的稀缺性都有其极限。 当同一IP不断推出新系列，当Labubu的形象出现在各种产品线上，那种"独一无二"的感觉开始稀释。经 济学中有个基本概念叫边际效用递减，意思是消费者从同一商品中获得的满足感会随着消费数量增加而 递减。 第一个Labubu盲盒带来的惊喜感最强，第十个可能就只是"又一个收藏"而已。 这种效应在二手市场上表现得尤为明显。 最初，由于隐藏款真正稀缺，其二手价格可以飙升到原价的数倍。 但这种溢价建立在持续有人愿意高价接盘的基础上。 当新品推出速度过快，当市场供应量悄 ...

Core Insights - The "Stealing Sugarcane Farm" game has become a viral sensation across social media platforms, following the trend of immersive and interactive entertainment experiences [2][6][19] - The game allows participants to purchase tickets to enter a sugarcane field, where they can engage in a playful chase with NPCs (non-player characters) while attempting to "steal" sugarcane [2][4] - The game has sparked significant interest and participation, with reports of high visitor turnout and positive experiences shared by participants [5][19] Summary by Sections Game Concept and Popularity - The game was initiated by a sugarcane field owner in Sichuan, who creatively transformed 45 acres into a large-scale interactive experience, featuring over 40 NPCs patrolling the area [4] - Participants report high levels of enjoyment, likening the experience to a game of cat and mouse, which provides both physical activity and stress relief [5][6] Psychological and Social Aspects - The game's appeal is rooted in its emotional and social value, offering a unique opportunity for participants to escape their everyday identities and engage in playful competition [7][8] - The concept of "stealing" adds an element of thrill and rebellion, making it a form of escapism from high-pressure work environments [7][8] Consumer Behavior Insights - A report indicates that 56.3% of consumers are now willing to pay for experiences that provide emotional value, a significant increase from previous years [10] - The game shifts the perception of purchasing sugarcane from a functional transaction to an emotional experience, enhancing its attractiveness to consumers [10] Social Media Influence - The phenomenon of "show-off consumption" has amplified the game's popularity, as participants share their experiences on social media, reinforcing their identities as trendy and active individuals [11][14][15] Commercial Potential and Challenges - The game has the potential to attract thousands of visitors, boosting local tourism and related businesses, as evidenced by promotional offers from local tourism authorities [19][20] - However, there are concerns regarding the management of the event, including potential disorder and waste, which could impact the overall experience and reputation of the game [19][20]

Core Insights - The article emphasizes that true wealth management is not just about making money quickly, but about understanding how to spend and allocate wealth effectively [1][3] Group 1: Wealth Management Strategies - The first step after acquiring wealth is to ensure its safety by diversifying investments and avoiding impulsive decisions [5][6] - Prioritize purchasing insurance and planning for retirement over luxury items to protect against unforeseen circumstances [8][9][10] - Invest in personal development and skills enhancement to ensure the ability to manage and grow wealth effectively [14][15][16] Group 2: Investment Approaches - Allocate funds into stable investment vehicles such as fixed-income securities and real estate to combat inflation [18][19] - Consider long-term investments that benefit from compound interest, such as index funds and blue-chip stocks [21][22] - Avoid ostentatious spending and maintain a low profile to prevent financial pitfalls associated with high visibility [24][25][26] Group 3: Family and Future Planning - Plan for the future of children and family to ensure wealth is preserved across generations, including education funds and estate planning [28][29][30] - Allocate a portion of wealth for personal enjoyment to enhance overall happiness and quality of life [32][36] Group 4: Summary of Principles - The key principles include ensuring safety first, investing in oneself, maintaining a low profile, and planning for the long term to effectively manage and grow wealth [37]

Group 1 - The core viewpoint of the articles highlights the evolution of product naming in the Chinese tech consumerism landscape, where naming has transcended mere identification to become a complex symbol of power dynamics [1] - Xiaomi's decision to skip the "16" and directly launch the Xiaomi 17 series reflects a strategic shift towards high-end branding, aligning with founder Lei Jun's emphasis on premium transformation [1][3] - The phenomenon of digital naming in the smartphone industry is viewed as a competition for "symbolic capital," with Xiaomi's leapfrogging strategy contrasting with traditional manufacturers' incremental naming conventions [3] Group 2 - The psychological analysis reveals a generational dilemma among Xiaomi's core user base, where early adopters maintain their identity through continued purchases of "cost-effective flagship" products despite economic advancement [3][4] - Xiaomi's marketing strategy, including the distribution of 3.7 billion yuan in red envelopes, is seen as a response to class mobility anxiety, transforming social contradictions into consumption drivers [4] - The articles suggest a need to reassess the true value of technological innovation, as the current focus on symbolic consumption may overshadow the original promises of technology democratization [4]

Group 1: Core Insights - The explosive growth of the潮玩 (trendy toys) economy has become a significant phenomenon in the cultural and tourism consumption sector, with notable sales figures such as the first-day revenue of 7 million yuan for the film-related merchandise of "浪浪山小妖怪" and a market capitalization exceeding 100 billion HKD for the "first stock of trendy toys," Pop Mart [1][3] - The cultural and creative products (文博文创) are developing rapidly, but they still have considerable room for improvement compared to the massive communication power exhibited by trendy toy IPs like Labubu [1][3] - There are essential differences between潮玩 and文博文创, particularly in their consumer groups and purchasing motivations, which cannot be simply equated or directly replicated [3][6] Group 2: Consumer Behavior - Consumers of文博文创 primarily seek cultural experiences, with motivations ranging from the enjoyment of "excavating cultural relics" to using creative products for historical enlightenment for children [5][6] - The experience-driven consumption logic of文博文创 is evident, as consumers engage with historical knowledge through the process of purchasing and experiencing blind boxes, even if the items are ultimately left unused [6][9] - Understanding the cultural significance of文博 products requires a certain level of knowledge and aesthetic appreciation, which may not be accessible to all consumers, particularly foreign tourists [6][9] Group 3: Market Strategies -文博文创 can learn from潮玩 in terms of enhancing interactivity, fun, and topicality in product design, such as through cultural restoration experience blind boxes [15][17] - Expanding the sales and display of文博 products in various cultural and tourism venues can create a service network that lowers consumer recognition barriers [15][17] - Implementing systematic IP operations centered around cultural relics can help integrate story creation, product development, and precise communication, fostering a vibrant IP ecosystem [15][17] Group 4: Unique Pathways - The core attributes and operational logic of文博文创 differ significantly from潮玩, making direct replication of the latter's model impractical [17][18] -文博文创 can adopt methods from潮玩, such as community building among cultural enthusiasts and enhancing interaction through creative competitions and exhibitions, while maintaining cultural integrity [17][18] - By leveraging creativity and preserving cultural roots,文博文创 can carve out a unique path that balances social and economic benefits, distinct from潮玩 [17][18]

Core Viewpoint - The trend of "not eating too much" has become a daily routine for many middle-class white-collar workers, reflecting their pursuit of health and social status through selective eating habits [1][5][40]. Group 1: Eating Habits of Middle-Class Workers - Light meal brands like Wagas and gaga focus on the middle-class demographic, offering expensive salads that have become popular among white-collar workers [2][11]. - The concept of "appropriate hunger" is seen as a more advanced form of health maintenance, with studies indicating that maintaining a state of 70% fullness can stabilize blood sugar, lipids, and emotional levels [3][10]. - Many young professionals are using high-priced salads and multiple cups of coffee to control their appetite, which may not be a healthy approach despite aligning with their elite image [4][6]. Group 2: Social Implications of Eating Choices - The eating habits of the middle class reflect their desire for higher social status, as they often mimic the consumption patterns of the upper class, leading to "conspicuous consumption" [5][40]. - A significant portion of respondents (61.5%) view healthy food as a luxury, with higher-income areas having better access to fresh produce [16]. - The trend of "keeping hunger" is often misinterpreted, leading to extreme dietary practices like intermittent fasting or carb restriction, which may contradict the original health intentions [26][42]. Group 3: Health and Nutrition Awareness - Many young middle-class individuals lack proper nutritional knowledge, often misunderstanding the concept of "keeping hunger" as skipping meals or alternating between fasting and binge eating [6][42]. - Research indicates that moderate hunger can enhance cognitive function and reduce fatigue, as the brain tends to ignore sleep needs when hungry [23][24]. - The consumption of high-priced organic foods requires proper timing and pairing to truly reflect their nutritional value, rather than simply being a status symbol [41].

Core Insights - The concept of "emotional value" is becoming a significant investment theme in the Hong Kong stock market, driven by products like blind boxes, gold jewelry, and Chinese tea drinks [1] - The rise of "new conspicuous consumption" reflects a shift in consumer behavior towards identity expression and social recognition [1][3] - Labubu's success story illustrates how celebrity endorsements and high-fashion events can elevate a brand from niche to mainstream, emphasizing the importance of social status in consumer choices [2][3] Group 1: Emotional Value and Consumption Trends - Emotional value encompasses various aspects such as self-satisfaction, social recognition, and therapeutic consumption, with a focus on new forms of conspicuous consumption [1] - The historical context of conspicuous consumption shows its evolution from overt displays of wealth to more subtle forms of identity expression [1][11] - Labubu's transformation into a symbol of status is linked to its presence at Milan Fashion Week and endorsements from global celebrities, which sparked a buying frenzy among consumers [2][3] Group 2: Market Dynamics and Brand Positioning - Labubu's marketing strategies, including social media campaigns and collaborations, have significantly contributed to its brand recognition and sales growth [2][6] - The luxury market in China is evolving, with brands like Laopoo Gold leveraging cultural significance and craftsmanship to appeal to consumers seeking identity expression through luxury goods [7][11] - The rapid growth of Labubu's overseas market revenue, particularly in the Americas and Europe, indicates a strong demand for emotional and identity-driven products [6] Group 3: Cultural and Economic Context - China's economic development has led to a growing middle class with increasing disposable income, creating a fertile ground for luxury and identity-driven consumption [9][10] - The concept of "face economy" in the Middle East highlights a similar trend where consumers seek to express their status through virtual goods and social media engagement [12][16] - The interplay between cultural heritage and modern luxury consumption is evident in the success of brands that can effectively communicate their identity and value propositions [11][17]

Group 1 - The concept of "conspicuous consumption" is highlighted, where individuals display wealth and status through extravagant spending and luxury consumption [1][4] - The book "VIP World" by Ashley Mills explores the social dynamics of parties and clubs, emphasizing the role of women and beauty in conspicuous consumption [1][4] - The author presents a complex social network where status is demonstrated through physical presence, beauty, and the consumption of luxury items like champagne [1][4][24] Group 2 - The anthropological concept of "potlatch" or "excessive gifting" is discussed, where leaders gain status by distributing valuable gifts, creating social hierarchies [4][5] - The practice of extravagant consumption is not limited to historical contexts but is observed in modern settings, such as drug trafficking and elite social gatherings [6][7] - The VIP club culture is characterized by strict management and theatrical displays of wealth, where the environment is designed to enhance the experience of conspicuous consumption [9][12][21] Group 3 - The arrangement of seating and the presence of attractive individuals are crucial in establishing social hierarchies within clubs, where wealth and beauty dictate status [13][14][24] - The use of luxury items, such as champagne, serves as a symbol of status, with specific brands and presentation methods enhancing the perception of wealth [15][17] - Competitive consumption behaviors, such as "champagne wars," illustrate how status is publicly displayed and reinforced in social settings [19][20][24]