炫耀性消费
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在城里憋疯的中产,捧红“偷甘蔗农场”
3 6 Ke· 2025-11-25 10:45
"可以自带热成像吗?没别的意思,哥们纯瘾大。" "我玩不了这个,我会一边跑一边笑。一进去就哈哈哈哈跟雷达一样。" 继奶皮子糖葫芦、固体杨枝甘露后,"真人版偷甘蔗" "偷甘蔗农场"也成为了各社媒上的新爆款话题。 一生爱凑热闹的网友们,在秋末冬初捧红了"偷甘蔗农场"。 偷甘蔗游戏火遍全网 "建议在门口搞一个神偷榜、捕快榜、耻辱榜。" 据了解,事情的起因是四川某甘蔗田老板突发奇想,以9.9元/根、2.99元/人的价格推出了"偷甘蔗游戏"。即消费者购买门票入园 后,可以一边躲避四处巡逻的NPC,一边在田里沉浸式体验偷甘蔗游戏。 11月24日,曾有记者联系到了甘蔗地老板的助理童女士。对方表示,老板在受到网友创意启发后便将45亩的甘蔗地爆改成了大 型"剧本杀"。现如今田里不仅有40多个固定NPC去巡逻、"抓捕"游客,一些人在体验后还会主动加入NPC的队伍。 "当晚就吸引了一些人来现场体验,大家体验感非常好,玩完我们还一起吃了饭。" 另就游戏体验而言,专程从成都自驾去眉山"偷甘蔗"的陈女士也表示:"我是11月21日晚上7点从成都出发的。我在21日上午刷到 甘蔗老板的视频,觉得很好玩,就想去感受一下。" 聊起当时的经历,陈女 ...
假如你赚了几百万,最先要做的不是买豪车豪宅,而是下面这几件事
Sou Hu Cai Jing· 2025-09-27 16:03
Core Insights - The article emphasizes that true wealth management is not just about making money quickly, but about understanding how to spend and allocate wealth effectively [1][3] Group 1: Wealth Management Strategies - The first step after acquiring wealth is to ensure its safety by diversifying investments and avoiding impulsive decisions [5][6] - Prioritize purchasing insurance and planning for retirement over luxury items to protect against unforeseen circumstances [8][9][10] - Invest in personal development and skills enhancement to ensure the ability to manage and grow wealth effectively [14][15][16] Group 2: Investment Approaches - Allocate funds into stable investment vehicles such as fixed-income securities and real estate to combat inflation [18][19] - Consider long-term investments that benefit from compound interest, such as index funds and blue-chip stocks [21][22] - Avoid ostentatious spending and maintain a low profile to prevent financial pitfalls associated with high visibility [24][25][26] Group 3: Family and Future Planning - Plan for the future of children and family to ensure wealth is preserved across generations, including education funds and estate planning [28][29][30] - Allocate a portion of wealth for personal enjoyment to enhance overall happiness and quality of life [32][36] Group 4: Summary of Principles - The key principles include ensuring safety first, investing in oneself, maintaining a low profile, and planning for the long term to effectively manage and grow wealth [37]
屌丝暴发户改名求转运?聊聊雷军为何“提前”推出小米手机17
Sou Hu Cai Jing· 2025-09-15 08:11
Group 1 - The core viewpoint of the articles highlights the evolution of product naming in the Chinese tech consumerism landscape, where naming has transcended mere identification to become a complex symbol of power dynamics [1] - Xiaomi's decision to skip the "16" and directly launch the Xiaomi 17 series reflects a strategic shift towards high-end branding, aligning with founder Lei Jun's emphasis on premium transformation [1][3] - The phenomenon of digital naming in the smartphone industry is viewed as a competition for "symbolic capital," with Xiaomi's leapfrogging strategy contrasting with traditional manufacturers' incremental naming conventions [3] Group 2 - The psychological analysis reveals a generational dilemma among Xiaomi's core user base, where early adopters maintain their identity through continued purchases of "cost-effective flagship" products despite economic advancement [3][4] - Xiaomi's marketing strategy, including the distribution of 3.7 billion yuan in red envelopes, is seen as a response to class mobility anxiety, transforming social contradictions into consumption drivers [4] - The articles suggest a need to reassess the true value of technological innovation, as the current focus on symbolic consumption may overshadow the original promises of technology democratization [4]
向潮玩“取经”,文博文创最该学什么?
Xin Jing Bao· 2025-09-06 10:33
Group 1: Core Insights - The explosive growth of the潮玩 (trendy toys) economy has become a significant phenomenon in the cultural and tourism consumption sector, with notable sales figures such as the first-day revenue of 7 million yuan for the film-related merchandise of "浪浪山小妖怪" and a market capitalization exceeding 100 billion HKD for the "first stock of trendy toys," Pop Mart [1][3] - The cultural and creative products (文博文创) are developing rapidly, but they still have considerable room for improvement compared to the massive communication power exhibited by trendy toy IPs like Labubu [1][3] - There are essential differences between潮玩 and文博文创, particularly in their consumer groups and purchasing motivations, which cannot be simply equated or directly replicated [3][6] Group 2: Consumer Behavior - Consumers of文博文创 primarily seek cultural experiences, with motivations ranging from the enjoyment of "excavating cultural relics" to using creative products for historical enlightenment for children [5][6] - The experience-driven consumption logic of文博文创 is evident, as consumers engage with historical knowledge through the process of purchasing and experiencing blind boxes, even if the items are ultimately left unused [6][9] - Understanding the cultural significance of文博 products requires a certain level of knowledge and aesthetic appreciation, which may not be accessible to all consumers, particularly foreign tourists [6][9] Group 3: Market Strategies -文博文创 can learn from潮玩 in terms of enhancing interactivity, fun, and topicality in product design, such as through cultural restoration experience blind boxes [15][17] - Expanding the sales and display of文博 products in various cultural and tourism venues can create a service network that lowers consumer recognition barriers [15][17] - Implementing systematic IP operations centered around cultural relics can help integrate story creation, product development, and precise communication, fostering a vibrant IP ecosystem [15][17] Group 4: Unique Pathways - The core attributes and operational logic of文博文创 differ significantly from潮玩, making direct replication of the latter's model impractical [17][18] -文博文创 can adopt methods from潮玩, such as community building among cultural enthusiasts and enhancing interaction through creative competitions and exhibitions, while maintaining cultural integrity [17][18] - By leveraging creativity and preserving cultural roots,文博文创 can carve out a unique path that balances social and economic benefits, distinct from潮玩 [17][18]
饥饿感,中产们的新型自律
Hu Xiu· 2025-08-11 00:04
Core Viewpoint - The trend of "not eating too much" has become a daily routine for many middle-class white-collar workers, reflecting their pursuit of health and social status through selective eating habits [1][5][40]. Group 1: Eating Habits of Middle-Class Workers - Light meal brands like Wagas and gaga focus on the middle-class demographic, offering expensive salads that have become popular among white-collar workers [2][11]. - The concept of "appropriate hunger" is seen as a more advanced form of health maintenance, with studies indicating that maintaining a state of 70% fullness can stabilize blood sugar, lipids, and emotional levels [3][10]. - Many young professionals are using high-priced salads and multiple cups of coffee to control their appetite, which may not be a healthy approach despite aligning with their elite image [4][6]. Group 2: Social Implications of Eating Choices - The eating habits of the middle class reflect their desire for higher social status, as they often mimic the consumption patterns of the upper class, leading to "conspicuous consumption" [5][40]. - A significant portion of respondents (61.5%) view healthy food as a luxury, with higher-income areas having better access to fresh produce [16]. - The trend of "keeping hunger" is often misinterpreted, leading to extreme dietary practices like intermittent fasting or carb restriction, which may contradict the original health intentions [26][42]. Group 3: Health and Nutrition Awareness - Many young middle-class individuals lack proper nutritional knowledge, often misunderstanding the concept of "keeping hunger" as skipping meals or alternating between fasting and binge eating [6][42]. - Research indicates that moderate hunger can enhance cognitive function and reduce fatigue, as the brain tends to ignore sleep needs when hungry [23][24]. - The consumption of high-priced organic foods requires proper timing and pairing to truly reflect their nutritional value, rather than simply being a status symbol [41].
隐秘的炫耀:情绪经济时代,我们如何为“身份感”买单?
3 6 Ke· 2025-07-02 08:54
Core Insights - The concept of "emotional value" is becoming a significant investment theme in the Hong Kong stock market, driven by products like blind boxes, gold jewelry, and Chinese tea drinks [1] - The rise of "new conspicuous consumption" reflects a shift in consumer behavior towards identity expression and social recognition [1][3] - Labubu's success story illustrates how celebrity endorsements and high-fashion events can elevate a brand from niche to mainstream, emphasizing the importance of social status in consumer choices [2][3] Group 1: Emotional Value and Consumption Trends - Emotional value encompasses various aspects such as self-satisfaction, social recognition, and therapeutic consumption, with a focus on new forms of conspicuous consumption [1] - The historical context of conspicuous consumption shows its evolution from overt displays of wealth to more subtle forms of identity expression [1][11] - Labubu's transformation into a symbol of status is linked to its presence at Milan Fashion Week and endorsements from global celebrities, which sparked a buying frenzy among consumers [2][3] Group 2: Market Dynamics and Brand Positioning - Labubu's marketing strategies, including social media campaigns and collaborations, have significantly contributed to its brand recognition and sales growth [2][6] - The luxury market in China is evolving, with brands like Laopoo Gold leveraging cultural significance and craftsmanship to appeal to consumers seeking identity expression through luxury goods [7][11] - The rapid growth of Labubu's overseas market revenue, particularly in the Americas and Europe, indicates a strong demand for emotional and identity-driven products [6] Group 3: Cultural and Economic Context - China's economic development has led to a growing middle class with increasing disposable income, creating a fertile ground for luxury and identity-driven consumption [9][10] - The concept of "face economy" in the Middle East highlights a similar trend where consumers seek to express their status through virtual goods and social media engagement [12][16] - The interplay between cultural heritage and modern luxury consumption is evident in the success of brands that can effectively communicate their identity and value propositions [11][17]
一种有关“美貌”的炫耀性消费?来自美国俱乐部的田野观察
Sou Hu Cai Jing· 2025-06-24 03:36
Group 1 - The concept of "conspicuous consumption" is highlighted, where individuals display wealth and status through extravagant spending and luxury consumption [1][4] - The book "VIP World" by Ashley Mills explores the social dynamics of parties and clubs, emphasizing the role of women and beauty in conspicuous consumption [1][4] - The author presents a complex social network where status is demonstrated through physical presence, beauty, and the consumption of luxury items like champagne [1][4][24] Group 2 - The anthropological concept of "potlatch" or "excessive gifting" is discussed, where leaders gain status by distributing valuable gifts, creating social hierarchies [4][5] - The practice of extravagant consumption is not limited to historical contexts but is observed in modern settings, such as drug trafficking and elite social gatherings [6][7] - The VIP club culture is characterized by strict management and theatrical displays of wealth, where the environment is designed to enhance the experience of conspicuous consumption [9][12][21] Group 3 - The arrangement of seating and the presence of attractive individuals are crucial in establishing social hierarchies within clubs, where wealth and beauty dictate status [13][14][24] - The use of luxury items, such as champagne, serves as a symbol of status, with specific brands and presentation methods enhancing the perception of wealth [15][17] - Competitive consumption behaviors, such as "champagne wars," illustrate how status is publicly displayed and reinforced in social settings [19][20][24]
财富密码大揭秘:普通人也能践行的8条致富铁律
Sou Hu Cai Jing· 2025-06-15 19:23
Group 1 - The core idea presented by Morgan Housel emphasizes simple investment strategies over complex ones, suggesting that wealth can be achieved through straightforward methods like index funds and dollar-cost averaging [3][4][9] - Index funds are highlighted as a reliable investment vehicle that tracks market performance, providing broad market representation and risk diversification, thus allowing investors to achieve average market returns without the need for active management [3][4] - Dollar-cost averaging (DCA) is described as a strategy that mitigates the impact of market volatility by investing a fixed amount regularly, which can lead to significant asset growth over time through compounding [4][5] Group 2 - The concept of "conspicuous consumption" is discussed, warning that the desire to showcase wealth can detract from effective financial planning and long-term investment growth [4][7] - The importance of patience in investing is underscored, with a focus on the power of compounding and the need to resist the urge to react to short-term market fluctuations [5][7] - The article stresses the significance of understanding and managing risk, advocating for a rational approach to investment decisions based on market knowledge and emotional control [7][9] Group 3 - The pursuit of freedom is presented as a fundamental goal of investing, suggesting that true happiness comes from having control over one's time rather than merely accumulating wealth [7][8][9] - The article encourages investors to recognize when to continue investing and when to step back, emphasizing the personal nature of investment decisions based on individual passion and capacity [8][9] - Overall, Housel's insights provide a comprehensive framework for ordinary investors, focusing on simple principles that can lead to wealth accumulation and personal fulfillment [9]
内裤剪一刀,敢卖4500?
3 6 Ke· 2025-06-09 04:47
Group 1 - Balenciaga has released a controversial women's blue knitted skirt priced at 4500 yuan, which many consumers initially mistook for men's underwear, leading to widespread mockery online [1][3][5] - The skirt is part of Balenciaga's 2025 Fall Collection and features a unique design with a Balenciaga logo at the waistband and an unconventional cut [3][5] - The brand is known for its unconventional designs, including a "Peking Duck Bag" priced at 15500 yuan, which resembles a potato chip bag and has garnered significant attention [5][11] Group 2 - Balenciaga's history of producing "expensive and incomprehensible" designs is rooted in its brand identity, which emphasizes innovation and avant-garde fashion [19][22] - The current creative director, Demna Gvasalia, has been pivotal in pushing the brand's boundaries since his appointment in 2015, leading to a notable increase in sales from approximately 350 million euros in 2015 to an estimated 2.5 billion euros in 2023 [20][22] - Despite a predicted decline in sales for 2024, Balenciaga's overall performance remains relatively stable compared to the broader luxury goods market [20][22] Group 3 - The concept of "expensive and useless" items is prevalent in the luxury goods sector, serving as a marketing strategy to attract attention and create discussions around the brand [23][31] - Balenciaga's pricing strategy and unique designs contribute to its brand allure, as consumers often engage in discussions about the absurdity of the products, which in turn enhances brand visibility [33][34] - The phenomenon of "conspicuous consumption" is highlighted, where luxury goods serve as a status symbol, and the discussions surrounding their impracticality further solidify their market presence [33][34]