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恒顺醋业:醋饮料正在进行研发,从现在开始将加大终端铺设力度及考核力度
Cai Jing Wang· 2025-12-22 06:50
此外,围绕公司在餐饮渠道拓展、线下终端网点优化方面的落地规划,恒顺醋业还表示,第一公司专门 成立了餐饮渠道事业部,第二公司也要求各地在餐饮端进行餐饮的推广,召开厨师推广会,第三公司针 对餐饮端专门做了产品的开发,同时对各地的经销商对餐饮的推广上有额外的推广力度。公司从现在开 始将加大终端的铺设力度及考核力度,在线下终端能见到恒顺的所有产品,确保公司的产品能够产得出 来,卖得出去。 (企业公告) 谈及导致核心市场收入下滑的主要原因,恒顺醋业回复,核心市场收入下滑主要原因是阶段性的产品结 构调整,但也有市场推广、品牌推广不力造成的。下一步公司将着力打造核心市场,让核心市场的提升 支撑恒顺发展。 近日,恒顺醋业发布公司2025年第三季度业绩说明会召开情况的公告,当中披露,针对醋饮料、口服醋 等产品线规划及进展,恒顺醋业表示,第一口服醋产品市场上一直有,公司将通过增加品类、优化包 装,通过专业医疗机构和专业研究院对醋的健康属性进行研究,来增加醋的健康属性的公信力,来推广 公司的口服醋。第二醋饮料公司正在进行研发。 ...
向“国货潮品”要增量
Xin Hua Ri Bao· 2025-07-24 23:15
Group 1 - The article highlights the rise of traditional brands in China, leveraging cultural heritage and modern trends to appeal to younger consumers [1][2] - The government aims to enhance the cultural industry and market systems, promoting the "Guochao" (national trend) movement as a significant growth direction [1] - Brands like Hengshun Vinegar and Suzhou Daoxiangcun are innovating their products to attract health-conscious young consumers, integrating traditional ingredients with modern consumption patterns [1] Group 2 - The success of "Guochao" products relies on transforming traditional wisdom into appealing offerings for younger generations, emphasizing the need for innovation in branding and product presentation [2][3] - Young consumers are looking for products that resonate with their lifestyle, as evidenced by the popularity of collaborations like the White Rabbit candy perfume and Tongrentang's herbal coffee [3] - A survey indicates that 85.79% of consumers are willing to pay for domestic products, with over half motivated by "Chinese-style design," highlighting the potential for growth in the cultural recognition market [3][4] Group 3 - The development of domestic brands is shifting from product-driven strategies to value co-creation and scene revolution, indicating a fundamental change in market dynamics [4] - By maintaining cultural roots and embracing innovation, more domestic brands can transition from traditional items to trendy products, capturing new market opportunities [4]