□ 陈立民 苏州十全街的太湖雪丝绸门店里，00后主播对着直播镜头展示样式丰富的丝巾。镜头外，仓库里的快递 正打包发往北京、上海，甚至远渡重洋到东京、巴黎。这家苏州本土品牌，靠着"非遗+潮流""线上+线 下"的路子，日渐成为具有国际影响力的新国潮品牌。 文化要落地，还得懂年轻人的"情绪密码"。现在的国潮消费，早就不是"买个情怀"那么简单。年轻人要 的是"我用的东西，代表我的生活"。比如大白兔奶糖和气味图书馆联名推出大白兔奶糖味淡香水，起初 有人担心"不务正业"，但这款香水上线即售罄，反而带火了经典奶糖的销量；同仁堂（600085）推出一 系列养生中药咖啡，如枸杞拿铁、益母草玫瑰拿铁以及山楂陈皮美式等，每日销量均可轻松突破上千 杯。这正是"老味道"遇上"新表达"的魔力。 《2025年中国国潮经济消费行为调查数据》显示，85.79%的消费者愿意为国货买单，其中超半数是 被"中国风设计"打动。这说明增量市场的潜力，藏在文化认同感里，也藏在对"新中式生活"的向往里。 如今在江苏，越来越多老字号明白：所谓"潮"，并非贴个国风标签就足够。"国货潮品"的增量市场不在 远方，而在街头巷尾的生活中——在妈妈带孩子逛公园时想买的" ...

当白蛇、青蛇、许仙、王安石、辛弃疾等镇江民间传说或是历史中的名人集体闪现徐州，当《千年 等一回》现代快闪跃动在徐州奥体中心绿茵之外，当在徐州市文庙东方街区及周边夜市履行"烧烤蘸 醋"的线上之约……6月14日至15日，"南北徐州"文旅双向奔赴，镇江文旅将球赛客场转变成了文旅主 场。 1场球赛，N项好礼 赛前线上玩梗、对歌、对诗环节，点燃了全民参与的热情。其中，"烧烤蘸醋"的话题度最高。"镇 江发布"公众号上一则来自句容白兔镇网友的建议十分暖心："订制一批小包装的'恒顺香醋'，在镇江主 场的时候免费送给客场球迷。"听劝的镇江文旅准备了满满的以"醋"代表的镇江文创盲盒撒向徐州。 6月15日，在徐州市奥体中心体育场的镇江文创市集展位上，镇江文旅联合江苏恒顺集团免费送出 1000瓶"酸甜抱抱"饮料；在徐州市文庙东方街区及周边夜市，镇江文旅向徐州市民赠送100份镇江文创 礼包，里面就有葛根口服醋、醋蛋、"满眼风光 诗意镇江"景区打卡地图等精选礼品。趁"苏超"流量热 度，镇江文旅顺势推出"苏超"与镇江文化相关联的主题文创产品，在镇江文创市集展位上同步发放1000 份给徐州球迷。 在球赛拉开序幕前两日，镇江文旅已抢占先机。6 ...

Group 1 - The event on June 15 features a match between "North Xuzhou" and "South Xuzhou" at the Xuzhou Olympic Sports Center, with a focus on promoting tourism and local culture from Zhenjiang [1][2] - Zhenjiang's cultural and tourism department is actively engaging with fans by offering exclusive benefits, such as limited edition cultural merchandise and free local products [1][2] - The event includes interactive activities where participants can win free tickets to Zhenjiang's A-level tourist attractions, with a total of 1,200 tickets available [1][2] Group 2 - The Zhenjiang cultural market at the sports center will showcase products with Zhenjiang elements, including Hengshun vinegar and local specialties from the surrounding areas [2] - Fans attending the match can exchange their electronic match tickets for free entry to any A-level tourist attraction in Zhenjiang, promoting cross-regional tourism [2] - A promotional map titled "Scenic Zhenjiang" has been released, encouraging fans to visit multiple attractions and offering additional rewards for completing visits [2]

Group 1 - The 2025 Shanghai International MCN Conference was held from June 5 to 6, focusing on the theme "Creating Boundless Opportunities to Enhance the Live Streaming Economy" [1] - The event showcased Jiangsu's unique health and wellness tourism products, including health vinegar and herbal teas, highlighting the region's cultural heritage and culinary offerings [1] - A collaborative project was launched among seven cities in the Yangtze River Delta to promote the integration of cultural tourism and commercial exhibitions, aiming to create a trillion-level cultural tourism consumption corridor [1] Group 2 - The Jiangsu Cultural and Tourism Bureau has been actively engaging with Shanghai, resulting in the signing of eight cultural tourism projects with a total investment of nearly 530 million yuan [2] - The launch of the "Yiyou Zhenjiang: Health and Wellness Journey" high-speed train service has gained significant media attention, showcasing an innovative model combining high-speed rail, wellness, and city branding [2] - Jiangsu plans to enhance its cultural tourism brand and market presence by developing more unique tourism routes and strengthening the marketing of its wellness products [2]