古蜀道徒步游

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让生态资源更好转化为富民资产(治理者说)
Ren Min Ri Bao· 2025-08-25 22:03
"两山"转化不能止步于依赖资源的简单价值变现,关键要在资源、环境可承载的前提下取用有节 时下,旅游业日益成为很多地方的支柱产业。近年来,我们积极发展康养旅游产业,打造集科普研学、 旅游观光、康养食疗于一体的昭化药博园,建设栖凤峡等康养旅游示范地,推出天然温泉疗养、山地运 动健身等20余种健康养生"套餐",带动周边群众增收。将生态致富与旅游致富有机融合,让园区变景 区、产业变景点,既发挥了我们的绿色优势,又满足了游客多元化、深层次需求,为乡村全面振兴注入 强劲力量。 发掘绿水青山的经济价值,要善于拓展价值链、延伸产业链。对旅游业这一综合性产业而言,更应发挥 其拉动力、融合力,大力发展"旅游+"。例如,我们挖掘蜀道文化、三国文化,开发"古蜀道徒步游"等 品牌,开展"追觅蜀地的绿野仙踪"等活动,让游客一站式实现山水观光与文化览胜。讲好景区故事,以 文化滋养生态,就能更好发挥倍增效应,让绿水青山的价值不再单一。又如,研学旅游、乡村旅游带动 农产品加工、手工艺制作等业态发展,产业链更长,体验更丰富,将更好留住游客、做强产业。 "两山"转化要关注效益,更要着眼长远。一方面,推进生态产业化,持续提升生态品质,助力生态产品 ...
迈向国际化 广元文旅打好三张牌
Si Chuan Ri Bao· 2025-07-02 06:43
Core Insights - The article highlights the rapid development of tourism in Guangyuan, focusing on the integration of cultural tourism and wellness, aiming to transform Guangyuan into an international tourist city [5][10]. Group 1: Tourism Development - The "Drunken Beautiful Guangyuan · Summer Beer Music Festival" launched on June 26, 2023, will run until August, aiming to enhance night-time consumption and attract tourists during the summer [5]. - Guangyuan aims to convert its cultural tourism resources into industrial advantages, with plans to build a major international cultural tourism destination and wellness resort [5][6]. - The city has invested over 7 billion yuan in the past two years to upgrade key scenic spots, including the Jianmen Pass, which saw a 18.47% increase in visitors during the May Day holiday [6]. Group 2: Cultural and Wellness Integration - The Chengjiashan resort is developing a comprehensive wellness tourism model, integrating various facilities such as a water world and themed accommodations [8]. - The "Cultural Tourism + Homestay Wellness" model is being implemented in Chengjiashan, with local homestays upgrading their services to meet national standards [8][9]. Group 3: Marketing and Brand Expansion - Guangyuan is actively promoting its tourism through events in major cities, enhancing its global marketing efforts, and optimizing multilingual services at tourist sites [10][11]. - The city has introduced marketing incentives, with over 300,000 yuan allocated for tourism marketing rewards in the first quarter of 2025 [10][12]. Group 4: Visitor Engagement and Events - The city has launched multiple cultural and sports events, such as the "Baba Basketball" competition, attracting over 1,800 teams and enhancing local engagement [9]. - The ancient Shu Road hiking tours and themed routes have been developed, with significant participation and spending, indicating a robust interest in cultural heritage tourism [9].