取消门票，不只是简单的价格调整，更是发展思路的根本转变。荡口古镇的做法，是一场基于现实 的"因困而变"：这里曾因开放景区走红，却也一度跌出人们的视野——门票一收，游人稀少，景区发展 迎来人为的"萧瑟寒冬"。事实证明，收费不是"保护伞"，而是"隔离墙"。发展文旅需摒弃"等客来"的坐 商心态，多些"请客来"的主动作为。2021年，荡口古镇重新免费开放，人气迅速上升，火热场景重现。 数据显示，2025年，荡口古镇仅文创产品与手工体验业务收入同比增长就达到50%，足以证明"观光对 象"转向"消费场景"、"商业业态"转为"生活空间"能够带来巨大的效益。 变"景区"为"街区"，赢的不是一时的流量，而是可持续的发展动力。老居民是氛围的营造者、口碑的传 播者，也是"景区、街区、社区"转型"三步走"的主体。取消门票后，古镇的住户们不再被动迁出，而是 留下来成为参与者、监督者和受益者。他们投资民宿、餐饮、购物店，参与旅游项目建设，共享发展红 利，拉动区域经济。百姓获得感、参与感提升后，"要我干"就能变为"我要干"，"富民效应"将更为明 显。实践证明，实施免票策略，变"景区"为"街区"，推进文旅融合发展，就是一件实实在在的民生工 ...

Core Viewpoint - The commercialization of ancient towns has become a double-edged sword, where over-commercialization leads to a loss of uniqueness and cultural identity, prompting tourists to seek less commercialized alternatives [5][10][24]. Group 1: Historical Context and Development - The modern concept of ancient town tourism in China began in the 1980s with Zhouzhuang, which initially aimed to raise funds for preservation. By 1989, it received 55,000 visitors and generated approximately 200,000 yuan in revenue [7]. - Zhouzhuang's success led to a boom in ancient town tourism across the country, with a significant increase in visitor numbers and revenue, reaching 330 million visitors and over 1 billion yuan in revenue by 2007 [9]. - The concentration of ancient town attractions is notable, with six provinces housing over half of the ancient town scenic spots, creating a cluster effect [9]. Group 2: Current Challenges and Trends - The phenomenon of homogenization is prevalent, with many ancient towns offering similar products and experiences, leading to a sense of fatigue among tourists [10][20]. - Tourists are increasingly engaging in "reverse tourism," seeking lesser-known towns that retain their authenticity and local life, as seen in the shift from popular destinations like Lijiang to lesser-known towns like Jianchuan [11][20]. - Despite the commercialization, ancient towns like Fenghuang still attract significant visitor numbers and revenue, indicating a strong economic potential [20]. Group 3: The Role of Commercialization - Commercialization is not inherently negative; it supports modern tourism experiences by providing necessary infrastructure and services [13][16]. - However, the current commercial models often lack cultural depth and fail to convert the unique historical and cultural attributes of ancient towns into meaningful experiences [25][27]. - Successful examples like Wuzhen demonstrate the potential for a balanced approach that integrates cultural storytelling with commercial activities, enhancing the overall visitor experience [25][27].

Core Points - The article highlights the enduring popularity of the ancient town of Fodang in Yiwu, which combines historical charm with modern vibrancy [1] - Visitors, including foreigners, express admiration for the town's beauty and express intentions to return [1] Summary by Categories - **Historical Significance** - Fodang Ancient Town has a rich history that continues to attract visitors [1] - **Cultural Experience** - The town offers traditional snacks that enhance the visitor experience [1] - Fodang Old Street provides a unique opportunity for visitors to immerse themselves in the local culture [1] - **Tourism Appeal** - The town's aesthetic appeal is noted by tourists, contributing to its reputation as a must-visit destination [1]