近日，上海国际珠宝时尚功能区（下文简称功能区）招商推介大会暨2025钻石珠宝文化节启动仪式盛大 启幕。会上，"上海国际珠宝时尚功能区"揭牌，主办方发布了《关于建设上海国际珠宝时尚功能区的三 年计划（2025-2027）》。未来三年，上海国际珠宝时尚功能区将开展展会节赛牵引、招商引资促进、 空间载体建设、功能能级提升、品牌设计孵化、创新赋能升级等六大行动、24项具体任务，力争至2027 年底实现功能区建设体系的高效运行，生态功能的多元复合，产业价值的提质扩容。为支持三年计划的 高效落实，会上还发布了《关于建设上海国际珠宝时尚功能区的行动方案》，围绕集聚产业资源、提升 国际影响力、推动创新发展、强化综合服务四大方向，出台24项具体资金政策，全力推动功能区高质量 发展，构建具有全球竞争力的珠宝时尚产业生态。 引人关注的是，上海豫园旅游商城（集团）股份有限公司（下文简称豫园股份）将成为功能区的重要参 与主体之一，在空间载体建设、品牌设计孵化、展会节赛牵引、招商引资促进等诸多方面发挥积极作 用。尤为值得一提的是，功能区正是以大豫园片区为核心打造。大豫园片区的黄金珠宝产业历史根基深 厚，是上海乃至中国珠宝文化的重要发祥地 ...

Core Viewpoint - Yuyuan Group, a leading Chinese gold and jewelry enterprise, is undergoing a significant transformation period, coinciding with the establishment of the Shanghai International Jewelry Fashion Functional Zone, which will benefit the company's development [2][9]. Industry Overview - The market environment is changing, with international gold prices rising sharply, surpassing $3,500 per ounce in April 2023, leading to increased domestic gold jewelry prices, with brands like Laomiao Gold seeing prices exceed 1,000 yuan per gram [3][4]. - The gold jewelry consumption is facing challenges due to high prices, with a projected decline in domestic gold jewelry consumption to 532.02 tons in 2024, a year-on-year decrease of 24.69% [4]. Company Performance - Yuyuan Group's core brands, Laomiao and Yayi, have established a vast sales network of 4,615 outlets nationwide, with gold jewelry sales accounting for over 60% of the company's total revenue [4][6]. - The company anticipates a decline in revenue and net profit for 2024 due to insufficient demand and structural changes in consumer preferences, compounded by international gold price fluctuations [4][5]. Product Innovation - The company is focusing on product innovation to adapt to changing consumer preferences, emphasizing the integration of Chinese cultural elements and the development of popular products [5][6]. - The "Guoyun Gold" series generated nearly 7.5 billion yuan in sales last year, becoming a core product line for the company [7]. Cultural Trends - The rise of "Guochao" culture is driving a cultural return and upgrade in the gold jewelry industry, with Yuyuan Group actively promoting cultural dissemination centered around this trend [8]. - The company is implementing an "Oriental Lifestyle Aesthetics" strategy, integrating various cultural and lifestyle elements to create a unique market position [8][9]. Strategic Location - Yuyuan Group benefits from its strategic location in the Yuyuan shopping district, attracting approximately 45 million visitors annually, enhancing its market presence [9].