齐鲁晚报·齐鲁壹点记者 崔可腾 实习生 赵钰灿 在海南三亚的暖阳下，一场"冰火两重天"的购物热潮正在上演。 元旦期间，海南三亚迎来了"第一拨流量"。 三亚免税店内，一件原价上万元的加拿大鹅羽绒服被贴上了"仅售6900元"的醒目标签。 在近30℃的高温下，游客们却在排队购买这些冬季服装，形成了一幅"高温买冬装"的消费奇观。 此消息迅速登上热搜。 这些原价约1万元的羽绒服，通过多重优惠叠加后价格降至6900元，吸引了大量消费者排队购买。 并且，降价链条清晰可见：免税后价格先降至8400元，叠加商场"满8000减800"活动后为7600元，再通过"满1000减100"活动，最终实现6900元的成交价。 若消费者能抢到政府消费券，还可享受进一步优惠。 店员明确提示店内仅有秋冬款，无法在三亚直接穿着，但消费者仍热情不减。多数购买者为游客，计划将商品带回居住地使用。 "店内所有产品都免13%的税，因为我们是自营店铺，所以门店免税后不再叠加中免商场的减免活动，可以返商场积分，在商场中使用购买其他商品。但 免了13%的税就相当于打了八七折，而始祖鸟的正品门店不打折，因此这家店就是全国最便宜的始祖鸟门店。并且只有线下这家店可以 ...

Group 1 - Hainan has become a popular destination for inbound tourism, with a significant increase in foreign visitors, particularly from Russia, due to favorable visa policies [5][6] - From January to September 2025, Hainan received 973,900 overnight foreign tourists, a year-on-year increase of 29%, with foreign tourists accounting for 82,2600, representing a 27.7% growth [5] - The "duty-free shopping + beach vacation" model has attracted international tourists, with Sanya's inbound orders increasing by 170% [6] Group 2 - During the New Year holiday, Hainan's tourism market showed strong growth, with flight and train ticket bookings up by 49% year-on-year, and attraction ticket bookings increasing by 270% [7] - The CDF Sanya duty-free store reported high foot traffic, with popular brands like Canada Goose and Arc'teryx seeing significant sales, and promotional activities boosting consumer spending [9][10] - The price difference for gold jewelry in duty-free shops has driven a surge in sales, with the price per gram significantly lower than the market price [10][12] Group 3 - The average ticket price for flights from Beijing to Sanya on February 15 reached 4,040 yuan, a nearly 200% increase from 1,350 yuan on January 6 [1] - Hotel prices in Sanya have also surged, with the Atlantis hotel price on February 18 exceeding 5,800 yuan, up 165% from 2,188 yuan on January 5 [1]

"父母花10个小时航程奔三亚跨年，值爆！"一位旅居中国的俄罗斯博主在社交平台上发文称，"日日饮 新鲜椰子，晴好天气配大海，舒服得不想回。终于知道为什么说大东海是咱'战斗民族'的第二个故乡 了。" 2026年元旦假期(2026年1月1日至3日)，海南跻身境内游热门目的地。即将到来的春节9天长假将接棒元 旦热度。 1月5日，《每日经济新闻》记者查询发现，尽管距离春节尚有一个多月，海南旅游市场已提前进入升温 通道，机票价格与酒店价格同步走高，出行热潮初现端倪。 2月15日是2026年春节假期第一天，北京直飞三亚最低票价已高达3600元。其中一班航班(CA1345)，2 月15日票价为4040元，对比1月6日的1350元，涨幅近200%。第三方出行平台显示，2月18日，三亚亚特 兰蒂斯酒店订房挂牌价格在5800元以上，和1月5日的2188元相比，上涨3612元，涨幅约165%。 《每日经济新闻》记者注意到，结合2026年元旦假期期间海南免税商城的亮眼业绩来看，不难预见，春 节期间海南将迎来"度假+购物"的消费热潮。 外国游客扎堆三亚跨年中医养生等成热门选择 来三亚跨年度假的游客小吕发现，2026年元旦外国游客特别多。 ...

Core Insights - Hainan has emerged as a popular domestic travel destination, with significant increases in both flight and hotel prices ahead of the upcoming Spring Festival holiday [1][15] - The tourism market in Hainan is experiencing a surge, with notable price hikes for flights and accommodations, indicating a strong demand for travel [1][15] Group 1: Tourism Trends - The flight price from Beijing to Sanya for the first day of the Spring Festival holiday has reached 3600 yuan, a nearly 200% increase from 1350 yuan on January 6 [1] - Hotel prices in Sanya have also surged, with the Atlantis hotel price increasing from 2188 yuan to over 5800 yuan, marking a rise of approximately 165% [1] - During the New Year holiday, Hainan saw a 49% increase in ticket bookings for flights and trains, with a 270% increase in tourism attraction ticket bookings [21] Group 2: International Tourists - A significant number of foreign tourists, particularly from Russia, are visiting Sanya, with reports indicating that over half of hotel guests during peak times were Russian [19] - The implementation of a visa-free policy for citizens from 48 countries has facilitated increased foreign tourism to Hainan [17] - From January to September 2025, Hainan received 973,900 overnight international visitors, a 29% year-on-year increase, with foreign tourists accounting for 82,2600, a 27.7% increase [19] Group 3: Duty-Free Shopping - Hainan's duty-free shopping experience has become a major attraction, with significant discounts on luxury items like Canada Goose jackets, which can be purchased for as low as 6900 yuan after discounts [10][24] - The sales of gold jewelry in duty-free stores are particularly strong, with a price difference of 168 yuan per gram compared to the market price [25] - During the New Year holiday, Hainan's duty-free shops reported a 52.4% increase in sales volume, with total shopping amounts reaching 712 million yuan, a 128.9% increase [27]

Group 1 - Hainan has emerged as a popular domestic travel destination during the recent New Year holiday, with expectations for continued high demand during the upcoming Spring Festival [1] - The tourism market in Hainan is showing early signs of growth, with significant increases in flight and hotel prices ahead of the Spring Festival [2] - The combination of vacationing and shopping is anticipated to drive consumer spending in Hainan during the Spring Festival, following strong performance in duty-free shopping during the New Year [3] Group 2 - The influx of foreign tourists in Sanya has been notable, with many enjoying the local attractions and amenities, supported by favorable visa policies [5][6] - Statistics indicate that from January to September 2025, Hainan received 973,900 overnight international visitors, a 29% increase year-on-year, with foreign tourists accounting for 822,600 of these visitors [6] - The inbound tourism market in China is experiencing robust growth, with Sanya seeing a 170% increase in inbound orders, highlighting the appeal of the "duty-free shopping + beach vacation" model [7] Group 3 - During the New Year holiday, there was a significant increase in ticket bookings and tourist activity in Hainan, with a 49% rise in flight and train ticket reservations [8] - The duty-free stores in Hainan have launched various promotional activities, leading to a surge in consumer engagement and sales [8][10] - The price difference for gold jewelry in duty-free shops has driven a "gold rush," with significant price advantages compared to the market [11][14]

外国游客扎堆三亚跨年，阳光沙滩与中医养生成热门之选 来三亚跨年度假的游客小吕（化名）发现，2026年元旦外国游客特别多。"酒店大堂、沙滩上、餐厅 里，有很多金发碧眼的面孔，如果拍张照片告诉朋友这是在欧洲估计也能以假乱真。"小吕笑称。 刚刚结束的元旦假期，海南跻身境内游热门目的地。即将到来的春节9天长假将接棒元旦热度。 1月5日，每经记者查询发现，尽管距离春节尚有一个多月，海南旅游市场已提前进入升温通道，机票价 格与酒店价格同步走高，出行热潮初现端倪。 2月15日春节假期第一天，北京直飞三亚最低票价已高达3600元。同一航班（CA1345），2月15日票价 为4040元，对比1月6日的1350元，涨幅近200%。第三方平台显示，三亚亚特兰蒂斯酒店2月18日的价格 在5800元以上，和1月5日的2188元相比，上涨3612元，涨幅约165%。 结合元旦期间海南免税商城的亮眼业绩，不难预见，春节期间海南将迎来"度假+购物"的消费热潮。 30℃高温抢购加拿大鹅羽绒服，始祖鸟"价格洼地"限流入场 2026年元旦假期是海南全岛封关后迎来的首个小长假。美团数据显示，元旦期间海口、三亚等地机票、 火车票预订量同比增长49%， ...

Core Insights - Hainan has emerged as a popular domestic travel destination, with a significant increase in tourism activity anticipated during the upcoming Spring Festival holiday [1][2] Group 1: Tourism Market Trends - Hainan's tourism market is experiencing a pre-holiday surge, with rising prices for flights and hotels noted. For instance, the lowest ticket price from Beijing to Sanya on February 15 has reached 3600 yuan, a nearly 200% increase from 1350 yuan on January 6 [2] - Hotel prices in Sanya have also seen a dramatic rise, with the Atlantis hotel price on February 18 exceeding 5800 yuan, up approximately 165% from 2188 yuan on January 5 [2] - The combination of vacationing and shopping is expected to drive consumer spending during the Spring Festival, following strong performance during the New Year holiday [2] Group 2: International Visitor Trends - The influx of foreign tourists, particularly from Russia, has been notable, with many enjoying the favorable visa policies and local amenities. As of January to September 2025, Hainan received 973,900 overnight international visitors, a 29% year-on-year increase, with foreign tourists accounting for 82.26 million, up 27.7% [6] - The popularity of Hainan as an inbound travel destination is further supported by the significant growth in international visitor bookings, with Sanya seeing a 170% increase in inbound orders during the New Year holiday [7] Group 3: Retail and Shopping Dynamics - The duty-free shopping model in Hainan has attracted international tourists, with significant increases in ticket and rental bookings during the New Year holiday. For example, ticket bookings for Hainan's tourist attractions rose by 270% year-on-year [7] - The sales of luxury items, particularly in duty-free stores, have surged, with notable demand for brands like Canada Goose and Arc'teryx, which are being sold at competitive prices due to tax exemptions [9][10] - During the New Year holiday, the Haikou Customs reported a 52.4% increase in the number of duty-free items sold, with total shopping amounts reaching 712 million yuan, a 128.9% increase year-on-year [11]

Core Viewpoint - Yuyuan Group, a leading Chinese gold and jewelry enterprise, is undergoing a significant transformation period, coinciding with the establishment of the Shanghai International Jewelry Fashion Functional Zone, which will benefit the company's development [2][9]. Industry Overview - The market environment is changing, with international gold prices rising sharply, surpassing $3,500 per ounce in April 2023, leading to increased domestic gold jewelry prices, with brands like Laomiao Gold seeing prices exceed 1,000 yuan per gram [3][4]. - The gold jewelry consumption is facing challenges due to high prices, with a projected decline in domestic gold jewelry consumption to 532.02 tons in 2024, a year-on-year decrease of 24.69% [4]. Company Performance - Yuyuan Group's core brands, Laomiao and Yayi, have established a vast sales network of 4,615 outlets nationwide, with gold jewelry sales accounting for over 60% of the company's total revenue [4][6]. - The company anticipates a decline in revenue and net profit for 2024 due to insufficient demand and structural changes in consumer preferences, compounded by international gold price fluctuations [4][5]. Product Innovation - The company is focusing on product innovation to adapt to changing consumer preferences, emphasizing the integration of Chinese cultural elements and the development of popular products [5][6]. - The "Guoyun Gold" series generated nearly 7.5 billion yuan in sales last year, becoming a core product line for the company [7]. Cultural Trends - The rise of "Guochao" culture is driving a cultural return and upgrade in the gold jewelry industry, with Yuyuan Group actively promoting cultural dissemination centered around this trend [8]. - The company is implementing an "Oriental Lifestyle Aesthetics" strategy, integrating various cultural and lifestyle elements to create a unique market position [8][9]. Strategic Location - Yuyuan Group benefits from its strategic location in the Yuyuan shopping district, attracting approximately 45 million visitors annually, enhancing its market presence [9].