可灵的下一步：优先保证模型效果、聚焦专业生产者做渗透。 文 丨 高洪浩 《晚点 LatePost》独家了解到，快手在今日成立了可灵 AI 事业部。该事业部下设可灵 AI 产品 部、运营部和技术部，负责可灵、可图等系列大模型业务，快手高级副总裁盖坤担任可灵 AI 事业部负责人，继续兼任社区科学线负责人。 与此同时，社区科学线下成立基础大模型与应用部，负责 LLM 大模型、多模态理解大模型以 及应用技术研发。 调整后， 可灵 AI 将作为与主站、商业化、电商、国际化、本地生活并列的一级业务部门，向 快手董事长兼 CEO 程一笑汇报。这也是近 3 年时间里，快手唯一成立的独立事业部。 可灵与可图分别是快手自研的视频生成大模型与图片生成大模型。2025 年 3 月 25 日的快手财报电话 会上，快手 CEO 程一笑称，目前可灵 AI"图生视频" 功能的综合效果处于全球第一。 根据官方数据，自商业化以来至今年 2 月，可灵 AI 累计营业收入已超过 1 亿元。我们了解到，可灵 AI 今年前三个月的营收，已超过 2024 年下半年的总和。 一位快手人士称，AI 一直是快手的公司级战略，此次组织升级，意味着可灵 AI 在快 ...

Investment Rating - The investment rating for the media industry is "Positive" (maintained) [1] Core Insights - The report highlights the ongoing development of the MCP protocol and the "Network Publishing Technology Innovation Leading Plan," which are expected to boost the AI sector and related industries, particularly in IP and experiential consumption [5] - The collectible card game (CCG) market in China is projected to grow significantly, with a market size increasing from 2.8 billion RMB in 2019 to 26.3 billion RMB in 2024, reflecting a CAGR of 56.6% [6][14] - The report emphasizes the importance of AI applications in various sectors, including gaming, education, and entertainment, suggesting continued investment in AI-related companies [5][6] Summary by Sections Section 1: Media Industry Overview - The media sector is experiencing a positive outlook, driven by advancements in AI and supportive government policies [1][5] - The report notes that the CCG market is expected to reach 44.6 billion RMB by 2029, with a CAGR of 11.1% from 2024 to 2029 [14] Section 2: Key Companies and Recommendations - Key companies recommended for investment include Tencent Holdings, Kuaishou-W, and others in the AI and gaming sectors [5] - The report identifies specific companies in various sub-sectors, such as AI gaming (Xindong Company, NetEase-S) and AI education (Guomai Culture, Century Tianhong) [5] Section 3: Market Performance and Trends - The report indicates that the CCG market is benefiting from emotional consumption and the rise of domestic IPs, with significant growth expected in the coming years [6][14] - The performance of major games like "Peacekeeper Elite" is highlighted, maintaining top positions in iOS rankings [31][35] Section 4: Industry Data and Insights - The report provides data on the performance of various media and entertainment products, including box office results and streaming viewership [45][46][49] - It notes that the collectible card game market is characterized by a high concentration of leading companies, with Card Game Company holding a 71.1% market share [14][22]

Investment Rating - The report suggests a focus on leading domestic generative model companies such as iFlytek, and AI hardware companies like Yingshi Network and Hongsoft Technology, as well as software companies like Kingsoft Office and Wanjing Technology for potential investment opportunities [3]. Core Insights - The AI industry is expected to continue thriving due to ongoing iterations of AI models and applications from major internet companies in China. The report highlights the advantages of large internet firms leveraging foundational models and computing power to achieve scalable monetization through MaaS integration into existing applications or cloud platforms [12][14]. - The report indicates that the impact of Trump's tariff policy on computer companies' fundamentals is minimal, with domestic demand expected to benefit from potential growth policies. The overall performance of the computer sector is anticipated to remain stable despite external market pressures [12][14]. - The report identifies high-growth sectors for 2025, including the AI industry chain, intelligent driving, and the Huawei supply chain, while also noting sectors with stable growth such as data elements and industrial software [12][11]. Summary by Sections Industry Perspective - The report discusses the release of advanced AI models by companies like Huoshan Engine and Keling AI, showcasing significant improvements in capabilities such as semantic understanding and dynamic image processing. The ongoing development in AI applications is expected to enhance user engagement and monetization [12][14]. - The report emphasizes the importance of collaboration between AI vendors and industry-specific enterprises to deepen the integration of AI solutions into various sectors, including healthcare and finance [12][14]. Market Review - From April 14 to April 18, 2025, the computer industry index (Shenwan) fell by 0.84%, underperforming the CSI 300 index by 1.43 percentage points, indicating a challenging market environment for the sector during this period [17]. Key Events Outlook - Upcoming conferences related to drones, machine learning, and robotics are highlighted as opportunities for investment in related industry chains [27].