Core Insights - In 2025, China's egg industry is at a dual juncture of cyclical adjustment and high-quality transformation, facing market pressure from supply-demand imbalance while also experiencing structural changes driven by policy guidance, technological innovation, and consumption upgrades [2][4] Supply Side - The average annual stock of laying hens in the national commodity layer reached 1.22 billion, a year-on-year increase of 1.3%, with a peak of over 1.27 billion in September, marking a recent high [2][4] - The profitability trend in 2024 encouraged farmers to actively replenish stocks at the beginning of 2025, alongside large enterprises expanding capacity, with plans for projects of over one million hens aiming for a total production capacity of 200 million [2][4] - However, continuous industry losses led to a significant decline in replenishment willingness in the second half of the year, with the number of young hens replenished decreasing for five consecutive months year-on-year, and the utilization rate of breeding eggs dropping to a near five-year low [2][4] Demand Side - Overall consumption exhibited characteristics of "stable total volume, differentiated structure," with the fresh egg market scale surpassing 420 billion yuan [2][4] - Demand for ordinary fresh eggs was weak due to declining prices of substitutes like pork, while sales of high-end egg products (such as raw-eating eggs, organic eggs, and selenium-enriched eggs) increased by 23% year-on-year, accounting for 18% of the total retail sales of fresh eggs, indicating a significant rise in consumer willingness to pay for quality and functional attributes [2][4] Price Trends - Egg prices showed a downward trend throughout the year, hitting a low of 5.06 yuan per kilogram mid-year, mostly operating below the industry breakeven point of 4.8-5.0 yuan per jin, with an average loss of approximately 0.93 yuan per kilogram, a substantial year-on-year decline of 289% [3][5] Technological Advancements - Breakthroughs in functional egg product technology have led to a 3-5 times increase in the content of nutrients like DHA and selenium, meeting national standards for "high-selenium foods," with the market size for functional egg products reaching 18.6 billion yuan and a compound annual growth rate of 12.7% [3][5] Industry Trends - The promotion of non-cage farming models is accelerating, with the industry awarding the "Non-Cage Farming Model Enterprise Award" for the first time, and companies like Sichuan Sandile and Dalian Lvxue Egg Products establishing standardized non-cage farming systems, achieving a product qualification rate of 99.8% [3][5] - The acceleration of brand building is evident as companies enhance recognition through "ecological farming positioning + storytelling marketing + customized packaging," with the repurchase rate of high-end egg products reaching 76%, significantly enhancing brand premium capabilities and driving the industry transition from "bulk commodities" to "value-added products" [3][5] Conclusion - In 2025, the Chinese egg industry faced deep adjustments and severe tests under the dual pressure of high supply and weak demand, entering a "micro-profit era" with significantly compressed breeding profit margins [5]

根据中国营养学会在《中国老年人平衡膳食宝塔》中的建议，老年人每日应食用一个鸡蛋。而根据行业数据统计，中国人均年食用鸡蛋已超过200枚。 然而，近年来，随着市场上鸡蛋种类的增多，消费者开始感到困惑——"富硒蛋""DHA蛋""可生食蛋"等新名词层出不穷，这让普通消费者在选购鸡蛋时难以 做出明智决策。 上海市消保委近期针对30种标有不同名词的鸡蛋进行了比较试验。试验结果反映了哪些问题？ 记者发现，在超市中，各类鸡蛋往往标有不同的营销名称，且这些鸡蛋的价格普遍较高，通常每枚超过1元。 而没有标注任何特殊名词的普通鸡蛋，价格则通常在每枚0.5元以下。 上海市消费者权益保护委员会此次共采集了30款鸡蛋样品，这些样品分别来自电商平台和线下超市。 在此次比较试验中，上海市消保委首先关注了消费者最关心的一个问题，不同价位的鸡蛋在主要营养成分上的差异究竟有多大？ | CCTV/13 | | | | | --- | --- | --- | --- | | FIF | | | | | | 低价组 | 中价组 | 高价丝 | | | 3.7-10元(含)/斤 | 10-25元(含)/斤 | 25-50.27 | | | 9款 | 12 ...