营养强化

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【独家】德国工业烘焙技术赋能:本土化 x 营养强化,中国烘焙如何完成“升级大考”?
东京烘焙职业人· 2025-08-20 08:40
Core Viewpoint - The article discusses the upcoming German Industrial Baking Localization & Nutrition Fortification Summit, highlighting the challenges and opportunities in the Chinese baking industry as it moves towards industrialization, standardization, and internationalization [3][5]. Group 1: Event Overview - The summit will take place on September 12, 2025, in Kunshan, Jiangsu, organized by Stenningredients, aiming to deepen cooperation between the Chinese and German baking industries [2][3]. - It will feature international experts, industry champions, and leading company representatives, focusing on the localization of German industrial baking practices and innovative applications of nutritional fortification [5][10]. Group 2: Key Challenges and Topics - The summit will address core challenges faced by the Chinese baking industry, such as the need for clean labels, production efficiency, and the shift in market demand from taste to health and nutrition [5][6]. - Key topics include dual-track innovation, the adaptation of German baking technology to Chinese market needs, and the integration of international standards with local practices [6][10]. Group 3: Summit Structure - The event will cover four main areas: market and trend insights, technology and process learning, nutrition and formula innovation, and immersive visits for practical exchanges [22][27]. - Participants will gain insights into the latest German industrial baking concepts, engage directly with experts, and take away actionable solutions for formula optimization and production management [27][29]. Group 4: Organizers and Brands - The summit is organized by Stenningredients, a global leader in functional food ingredients, and will showcase its three major brands: SternEnzym, DeutscheBack, and SternVitamin, each specializing in enzyme solutions, industrial baking, and nutritional fortification respectively [29][31].
下一场行业竞赛,健康烘焙!营养面包为健康烘焙市场注入新变量
东京烘焙职业人· 2025-05-29 08:38
Core Insights - The article highlights the emergence of over thirty new baking products at the 2025 China Baking New Product Launch Week, focusing on nutritional enhancement as a key trend in the industry [1] - There is a significant shift in consumer perception towards food, moving from a "subtracting" mindset to an "adding" mindset, emphasizing the nutritional benefits of baked goods [5][6] - The demand for functional baked goods is growing, particularly among specific consumer segments such as Gen Z, urban white-collar workers, middle-class mothers, and the elderly [7][9] Group 1: Consumer Trends - Consumers are increasingly defining "health" in a proactive manner, seeking foods that actively benefit their health rather than merely avoiding unhealthy options [6][14] - The focus on health in baked goods has shifted from "low burden" to "high value," with consumers interested in specific health benefits and targeted nutritional content [13][14] - The top three factors influencing consumer purchases of baked goods are taste, freshness, and nutrition, with respective importance scores of 44.3%, 43.2%, and 39.6% [9][12] Group 2: Nutritional Enhancement in Baking - Nutritional enhancement in baking presents a market opportunity, but current product offerings are insufficient to meet consumer demand [12] - The article discusses the challenges of effectively incorporating nutritional elements into baked goods, emphasizing the need for a comprehensive understanding of ingredients and baking processes [16][17] - Stonwell Group's introduction of four nutritional bread products targets different consumer groups and scenarios, showcasing a practical application of health-focused baking [20][21] Group 3: Product Development and Innovation - The four new products include a children's nutritional bread, a women's vitality bread, a convenient snack bread for busy professionals, and a health-focused bread for the elderly, each designed with specific nutritional enhancements [23][24][26][28][30] - Stonwell's approach integrates knowledge of flour, enzymes, baking techniques, and nutritional elements to create effective and palatable products [34][35][37] - The company plans to host a forum to discuss innovations in nutritional enhancement in baking, indicating a commitment to filling the functional gaps in the market [41][42][43]