Core Insights - The industry is shifting focus towards the development of private label brands, marking the entry into a "private label era" in supermarket competition [2] - The company, Hejiafu Supermarket, is actively exploring the development of its own private label brands, emphasizing quality, health, safety, and affordability [2] Company Developments - Hejiafu Group (000417.SZ) has established a matrix of four private label brands: Hejiafu, Jiao Xiaobai, Rou Xiaobai, and Hejiaxian [2] - As of October, the number of private label SKUs (Stock Keeping Units) under Hejiafu has reached 473, covering various categories including daily chemicals, beverages, grains, and fresh produce [2] - From January to October, sales of private label products have increased by 96.25% year-on-year [2]

Core Viewpoint - HeBai Group is actively exploring the development path of its own brands, focusing on quality, health, safety, and cost-effectiveness in its product offerings [2] Group 1: Brand Development - The company has established a brand matrix consisting of four proprietary brands: HeJiaFu, JiaXiaoBai, RuoXiaoBai, and HeJiaXian [2] - As of now, the HeJiaFu brand has reached 470 individual products, covering various categories such as daily chemicals, beverages, grains, and fresh produce [2] Group 2: Sales Performance - From January to October, sales of the proprietary brands have increased by 96.25% year-on-year [2]

Group 1 - The core viewpoint of the article highlights the growing trend of private label products in the retail sector, particularly in response to the success of brands like Sam's and Pang Donglai [2] - The company HeBai Group (000417.SZ) is actively exploring the development of its private label brands, focusing on quality, health, safety, and cost-effectiveness [2] - HeBai Group has established a matrix of four private label brands: HeJiaFu, JiaXiaoBai, RouXiaoBai, and HeJiaXian, with a total of 470 private label SKUs covering various categories such as daily chemicals, beverages, grains, and fresh produce [2] - From January to October, the sales of the company's private label products have increased by 96.25% year-on-year [2]