Group 1: Supermarket Business Adjustments - As of now, over 10 stores have undergone adjustments, including 合家福高新购物广场店 and 马鞍山路购物中心店 [1] - Sales at the adjusted 高新购物广场店 increased by 47.5%, with a 17.81% rise in customer traffic and a 12.4% increase in average transaction value [1] - From January to October, adjusted stores like 丹霞翠微店 and 天鹅湖店 saw customer traffic increases of 10.25% and 10.56% respectively, with all adjusted stores achieving double-digit growth in sales and traffic [2] Group 2: Own Brand Development - Since 2024, the company has focused on developing its own brands, creating a matrix that includes 合家鲜, 柔小百, and 佳小百 across various categories [3] - By November 2025, the number of own brand SKUs reached 476, with sales exceeding 40 million yuan, marking a 92% year-on-year growth [3] Group 3: Appliance Sales and Policy Impact - The adjustment of national subsidy policies has affected offline appliance sales, but a new round of consumer subsidies was launched on November 21, 2025 [4] - The subsidy covers major appliances with a maximum of 10% off the sales price, capped at 1,000 yuan, and digital products with a maximum of 500 yuan [4] - From January to October 2025, the company sold over 100,000 appliances under the old-for-new policy, benefiting from nearly 90 million yuan in national subsidies, which drove sales of 486 million yuan [4] Group 4: Retail Store Overview and Future Plans - As of September 2025, the company operates 228 retail stores, including 24 department stores, 177 supermarkets, and 27 appliance stores [5] - The company has closed underperforming supermarkets, primarily in southern and northern Anhui, impacting net profits [5] - Future plans include store renovations for department and appliance stores, while maintaining a steady pace of new supermarket openings [5] Group 5: Partnership with JD Outlet - The first JD Outlet flagship store opened on April 30, 2025, in the 百大心悦城 shopping center, covering 6,700 square meters and featuring over 100 brands [5] - The store achieved over 300,000 yuan in sales on its first day and nearly 1 million yuan during the May Day holiday, with a 30% increase in customer traffic [6] - Following the success, the company introduced the JD Outlet project in 宣城台客隆超市府山店, marking the first high-end discount store in the city [6] Group 6: Accounts Receivable and Investment - As of September 30, 2025, accounts receivable increased by 28.84% to 256 million yuan, primarily due to increased group purchase amounts and expanded business at 合家康 [7] - The company has invested 222.5 million yuan in various funds targeting key industries such as integrated circuits and biomedicine [7] - Current investments include projects in companies like 长鑫科技 and 讯飞医疗科技 [7]

Core Insights - The industry is shifting focus towards the development of private label brands, marking the entry into a "private label era" in supermarket competition [2] - The company, Hejiafu Supermarket, is actively exploring the development of its own private label brands, emphasizing quality, health, safety, and affordability [2] Company Developments - Hejiafu Group (000417.SZ) has established a matrix of four private label brands: Hejiafu, Jiao Xiaobai, Rou Xiaobai, and Hejiaxian [2] - As of October, the number of private label SKUs (Stock Keeping Units) under Hejiafu has reached 473, covering various categories including daily chemicals, beverages, grains, and fresh produce [2] - From January to October, sales of private label products have increased by 96.25% year-on-year [2]

Core Viewpoint - HeBai Group is actively exploring the development path of its own brands, focusing on quality, health, safety, and cost-effectiveness in its product offerings [2] Group 1: Brand Development - The company has established a brand matrix consisting of four proprietary brands: HeJiaFu, JiaXiaoBai, RuoXiaoBai, and HeJiaXian [2] - As of now, the HeJiaFu brand has reached 470 individual products, covering various categories such as daily chemicals, beverages, grains, and fresh produce [2] Group 2: Sales Performance - From January to October, sales of the proprietary brands have increased by 96.25% year-on-year [2]

Group 1 - The core viewpoint of the article highlights the growing trend of private label products in the retail sector, particularly in response to the success of brands like Sam's and Pang Donglai [2] - The company HeBai Group (000417.SZ) is actively exploring the development of its private label brands, focusing on quality, health, safety, and cost-effectiveness [2] - HeBai Group has established a matrix of four private label brands: HeJiaFu, JiaXiaoBai, RouXiaoBai, and HeJiaXian, with a total of 470 private label SKUs covering various categories such as daily chemicals, beverages, grains, and fresh produce [2] - From January to October, the sales of the company's private label products have increased by 96.25% year-on-year [2]

Core Viewpoint - HeBai Group (000417) is actively exploring the development path of its own brands, focusing on the principles of "quality, health, safety, and cost-effectiveness" [1] Group 1: Brand Development - The company has established a brand matrix including "HeJiaXian," "RouXiaoBai," and "JiaXiaoBai" [1] - By the end of July 2025, the number of SKUs for the HeJiaFu private label is expected to reach 462, covering various categories such as daily chemicals, beverages, grains, and fresh produce [1] Group 2: Sales Performance - From January to July, the sales of the private label products increased by 99.18% year-on-year [1]

Business Strategy and Operations - The company focuses on a tailored approach for its department and supermarket businesses, emphasizing "one store, one policy" to align market image with store positioning [2][3] - The supermarket sector aims to enhance supply chain capabilities and develop high-cost performance private labels, targeting a 40% sales share for self-sourced products [3][4] Performance Metrics - As of mid-2025, the company operates 240 retail stores, including 24 department stores and 189 supermarkets, with a net closure of 20 stores and the opening of 7 [4][6] - The "Harmonious Family" supermarket has seen significant improvements post-renovation, with sales up by 30.3% and customer traffic increasing by 17.97% at the Binhu New District store [4][5] Product Development - The company has developed a private label product matrix with 462 items across various categories, achieving a 99.18% year-on-year sales growth in the first half of 2025 [5][6] - The "Harmonious Family" high-tech store is undergoing a comprehensive upgrade, covering 5,400 square meters and introducing ten themed areas to enhance customer experience [5][6] Financial Performance - The company reported a net profit increase of 33.55% in the first half of 2025, driven by innovative service models and government subsidies totaling 82.4464 million yuan [8][9] - Inventory as of June 2025 stands at 2.403 billion yuan, with a 7.40% decrease from the beginning of the year, while investment properties are valued at 1.805 billion yuan, down 5.94% [9][10] Future Plans - The company anticipates a capital expenditure of approximately 1 billion yuan in 2025, focusing on market projects, store renovations, and new business investments [10][11] - Future growth strategies include enhancing operational efficiency, reducing costs, and expanding into new business areas, including circular economy initiatives and logistics [10][11]