Core Points - The event "2025 China Farmers' Harvest Festival Autumn Consumption Season and Pingdingshan Specialty Agricultural Products Supply and Demand Matching Conference" was held on September 25, showcasing the high-quality development of agriculture in Pingdingshan [1] - The theme of the event was "Celebrating Agricultural Harvest and Enjoying a Better Life," aimed at facilitating precise supply and demand matching to enhance sales channels and promote farmers' income and rural revitalization [3] Group 1 - Over 200 agricultural operating entities from various counties and districts participated, presenting a variety of high-quality agricultural products [5] - 15 e-commerce live streamers conducted public welfare live streaming to support farmers, while 248 large supermarkets and wholesale markets engaged in face-to-face negotiations with exhibitors [5][6] - The atmosphere at the event was lively, with active signing of contracts [6] Group 2 - The exhibition and sales event is scheduled to continue until September 26 [7]

Core Insights - The current "Harvest Festival" in China emphasizes agricultural consumption with a theme of "Celebrating Agricultural Harvest and Enjoying a Better Life" [1] - The Ministry of Agriculture and Rural Affairs, along with ten other departments, has released a plan to promote agricultural product consumption, focusing on optimizing the supply of green and high-quality products to meet diverse consumer needs [1] Group 1: Agricultural Production and Supply Optimization - The foundation of agricultural consumption lies in agricultural production, necessitating a green transformation and upgrade in agriculture [2] - There is a need to enhance the cultivation of green, organic, and specialty agricultural products to align with market demand and environmental capacity [2] - A comprehensive green food standard system is being established to clarify product quality levels, enabling producers to produce according to standards and consumers to make informed purchases [2] Group 2: Development of New Processing Products - Developing new processing products is crucial for optimizing the supply of green and high-quality agricultural products [3] - The focus is on creating diverse and nutritious processed foods, including snacks and health products, to meet consumer demand [3] - The goal is to ensure that high-quality agricultural products become a norm in daily life, facilitating an upgrade from basic sustenance to improved dietary quality [3]

Core Viewpoint - The Chinese Farmers' Harvest Festival is promoting a series of consumption activities aimed at enhancing agricultural product consumption, with a focus on optimizing the supply of green and high-quality products to meet diverse consumer needs [1] Group 1: Agricultural Production and Supply Optimization - The source of agricultural product consumption is agricultural production, which needs to start from the "field" to promote a green transformation and upgrade [2] - There is a need to enhance the cultivation of green, organic, and specialty agricultural products to align with market demand and environmental capacity [2] - The establishment of a comprehensive green food standard system is crucial to ensure quality and help consumers identify product grades, thus facilitating informed consumption [2] Group 2: Development of New Processing Products - Developing new processing products is essential for optimizing the supply of green and high-quality agricultural products, as processing can enhance product value [3] - There is an emphasis on creating diverse and nutritious processed foods, including health supplements and convenient meal options, to meet consumer demand [3] - The focus should not only be on increasing production but also on ensuring that high-quality agricultural products become a norm that benefits people's livelihoods [3]