2025年中国农民丰收节金秋消费季活动日前启动。活动发布了城乡联动促消费倡议，6家电商平台推出 消费补贴、流量扶持等25项惠农措施，8家金融机构发布助农专项贷、消费满减等34项助农举措，36个 大中城市将联合开展"菜篮子"产品消费促进活动。 金秋时节话消费。针对农产品消费的新变化，如何优化绿色优质产品供给？怎样推动农业发展以满足营 养健康消费需求？在塑造消费新场景方面有哪些新招？记者采访了业内人士。 扩大绿色优质供给 顺应农产品消费变化趋势，农业农村部门积极优化农业产业结构、产品结构、生产结构。"十四五"以 来，新认证绿色、有机、名特优新和地理标志农产品3.6万个，认证数量较"十三五"末增加70%，每年向 社会提供绿色优质农产品实物总量超过2亿吨，2024年绿色食品销售额6097.8亿元。各地坚持"产出 来""管出来"一起抓，带动农业生产迈向绿色化、优质化，今年上半年农产品质量安全例行监测合格率 保持在97.9%的较高水平。 以营养健康为主线 国家食物与营养咨询委员会主任陈萌山说，当前我国农业生产和食物消费，正加快进入满足营养健康需 求的新时期，提供更高质量的农产品供给和食物营养保障，已成为满足人民美好生活期 ...

Core Viewpoint - The Ministry of Agriculture and Rural Affairs, along with ten other departments, has issued a notice on the "Implementation Plan for Promoting Agricultural Product Consumption," emphasizing the importance of quality and personalization in agricultural product consumption, and the need to optimize the supply of green and high-quality agricultural products to meet diverse consumer demands in urban and rural areas [1] Group 1: Expansion of Agricultural Product Consumption - The Ministry aims to increase the total volume of agricultural products by enhancing the cultivation of green, organic, and specialty agricultural products, as well as geographical indication products [3] - The focus is on promoting high-quality agricultural products through standardized and large-scale production in suitable regions, leveraging local ecological resources to meet diverse consumer needs [3] Group 2: Certification and Quality Improvement - Since the beginning of the 14th Five-Year Plan, 36,000 new certifications for green, organic, specialty, and geographical indication products have been issued, representing a 70% increase compared to the end of the 13th Five-Year Plan, covering various categories such as grains, meat, and vegetables [5] - The annual supply of green and high-quality agricultural products exceeds 200 million tons, with ongoing efforts to align with international standards and improve the green food standard system [5] Group 3: Quality Assurance Measures - The Ministry is committed to enhancing the production technology of green and high-quality agricultural products, implementing quality grading, and establishing quality evaluation and grading standards, starting with products like fruits and beef [7] - Increased inspection efforts are being made to ensure consumer confidence in purchasing and consuming agricultural products [7]

Group 1 - The core viewpoint of the article emphasizes the increasing focus on quality and personalization in agricultural product consumption, with plans to optimize the supply of green and high-quality agricultural products to meet diverse consumer needs in urban and rural areas [1][4]. - The Ministry of Agriculture and Rural Affairs aims to expand the total volume of green, organic, and specialty agricultural products, promoting large-scale, cluster-based, and full industry chain development in suitable regions [4][6]. - Since the beginning of the 14th Five-Year Plan, 36,000 new certifications for green, organic, and specialty agricultural products have been issued, representing a 70% increase compared to the end of the 13th Five-Year Plan, covering various categories such as grains, meat, and vegetables [6][9]. Group 2 - The Ministry plans to enhance the production technology level of green and high-quality agricultural products, starting with fruits and beef, to establish quality evaluation and grading standards, thereby increasing consumer confidence in product quality [9].