Core Viewpoint - The Chinese Farmers' Harvest Festival is promoting a series of consumption activities aimed at enhancing agricultural product consumption, with a focus on optimizing the supply of green and high-quality products to meet diverse consumer needs [1] Group 1: Agricultural Production and Supply Optimization - The source of agricultural product consumption is agricultural production, which needs to start from the "field" to promote a green transformation and upgrade [2] - There is a need to enhance the cultivation of green, organic, and specialty agricultural products to align with market demand and environmental capacity [2] - The establishment of a comprehensive green food standard system is crucial to ensure quality and help consumers identify product grades, thus facilitating informed consumption [2] Group 2: Development of New Processing Products - Developing new processing products is essential for optimizing the supply of green and high-quality agricultural products, as processing can enhance product value [3] - There is an emphasis on creating diverse and nutritious processed foods, including health supplements and convenient meal options, to meet consumer demand [3] - The focus should not only be on increasing production but also on ensuring that high-quality agricultural products become a norm that benefits people's livelihoods [3]

Core Insights - The 2025 China Harvest Festival has launched a consumption season aimed at promoting agricultural products, with initiatives from e-commerce platforms and financial institutions to support farmers [1][2] - The focus is on optimizing the supply of green and high-quality agricultural products to meet the evolving consumer demand for nutrition and health [4][5] Group 1: Agricultural Supply and Quality - The agricultural sector is actively optimizing its structure to enhance the supply of green and high-quality products, with over 36,000 new certifications for green, organic, and geographical indication products since the start of the 14th Five-Year Plan, a 70% increase from the end of the 13th Five-Year Plan [2] - The total sales of green food reached 609.78 billion yuan in 2024, with a high agricultural product quality safety monitoring pass rate of 97.9% in the first half of the year [2] - Geographical indication products have seen significant growth, with 2,544 recognized products and a direct output value exceeding 960 billion yuan [2] Group 2: Food Processing and Consumption - The food industry plays a crucial role in connecting agricultural production with consumer demand, with a focus on deep processing of agricultural products to enhance consumption [3] - The scale of fresh agricultural product consumption in China reaches 1 billion tons annually, supported by nearly 20 million cubic meters of cold chain facilities [3] - The development of a high-efficiency agricultural product circulation system is essential to reduce losses and meet cross-regional transportation needs [3] Group 3: Nutritional Health Focus - The emphasis on nutrition and health in agricultural production is highlighted by the "China Food and Nutrition Development Outline (2025-2030)," which integrates nutritional needs throughout the food supply chain [4] - There is a growing demand for high-quality protein sources, with a focus on stabilizing meat and egg supply while increasing fish, dairy, and soybean products [4][5] - The need for innovative food technology and a multi-layered nutritional food industry is emphasized to address the dual challenges of excess energy and micronutrient deficiencies [5][6] Group 4: Expanding Consumption Scenarios - The diversification of agricultural product consumption is evident, with new consumption scenarios emerging through rural tourism and experiential agriculture [7] - The development of leisure agriculture has generated nearly 900 billion yuan in revenue, becoming a vibrant area for tourism and consumption [7] - Agricultural branding initiatives are being implemented to enhance consumer confidence and connect quality products with market demand [8]

Core Viewpoint - The Ministry of Agriculture and Rural Affairs, along with ten other departments, has issued a notice on the "Implementation Plan for Promoting Agricultural Product Consumption," emphasizing the importance of quality and personalization in agricultural product consumption, and the need to optimize the supply of green and high-quality agricultural products to meet diverse consumer demands in urban and rural areas [1] Group 1: Expansion of Agricultural Product Consumption - The Ministry aims to increase the total volume of agricultural products by enhancing the cultivation of green, organic, and specialty agricultural products, as well as geographical indication products [3] - The focus is on promoting high-quality agricultural products through standardized and large-scale production in suitable regions, leveraging local ecological resources to meet diverse consumer needs [3] Group 2: Certification and Quality Improvement - Since the beginning of the 14th Five-Year Plan, 36,000 new certifications for green, organic, specialty, and geographical indication products have been issued, representing a 70% increase compared to the end of the 13th Five-Year Plan, covering various categories such as grains, meat, and vegetables [5] - The annual supply of green and high-quality agricultural products exceeds 200 million tons, with ongoing efforts to align with international standards and improve the green food standard system [5] Group 3: Quality Assurance Measures - The Ministry is committed to enhancing the production technology of green and high-quality agricultural products, implementing quality grading, and establishing quality evaluation and grading standards, starting with products like fruits and beef [7] - Increased inspection efforts are being made to ensure consumer confidence in purchasing and consuming agricultural products [7]

Group 1 - The core viewpoint of the article emphasizes the increasing focus on quality and personalization in agricultural product consumption, with plans to optimize the supply of green and high-quality agricultural products to meet diverse consumer needs in urban and rural areas [1][4]. - The Ministry of Agriculture and Rural Affairs aims to expand the total volume of green, organic, and specialty agricultural products, promoting large-scale, cluster-based, and full industry chain development in suitable regions [4][6]. - Since the beginning of the 14th Five-Year Plan, 36,000 new certifications for green, organic, and specialty agricultural products have been issued, representing a 70% increase compared to the end of the 13th Five-Year Plan, covering various categories such as grains, meat, and vegetables [6][9]. Group 2 - The Ministry plans to enhance the production technology level of green and high-quality agricultural products, starting with fruits and beef, to establish quality evaluation and grading standards, thereby increasing consumer confidence in product quality [9].