黄金"痛包"。图源：受访者 "痛金"一词中的"痛"，指在物品上添加动漫元素以公开表达喜好；如今，"痛金"正被部分年轻人视为"最保值谷子"。 8月18日，上述游戏玩家"米茄全家桶"告诉记者，"当时关注到喜欢的IP《崩坏：星穹铁道》推出了金钞，我就在北京、上海一家家线下门店去找，很多店 都没货售罄了，最后跑了很多家才买到这些。" 上述玩家告诉记者，以前只购买过黄金饰品送给长辈，这次为自己购买金钞主要是出于对IP和角色的喜爱，而且金钞比其他"谷子"更精致，还有保值的附 加属性。 另一款由老庙黄金与《天官赐福》联名的金饰套装，近日也在二手平台被炒至1.66万元，吸引上万人浏览及点击想要；该卖家告诉记者，全套产品克重约 11克。以此估算，单价也达到1509元/克。 单价高达2800元/克！"痛金"正在年轻消费者间流行。2025年以来，多款黄金"谷子"产品单价被炒至当日金价的2~3倍，一时供不应求。 在8月上海的漫展上，一位二次元游戏爱好者携带着身价上万的"金钞痛包"成为众人关注的焦点，在社交平台上，多条相关帖子获得超7万点赞。 在黄金消费整体疲软的行业环境下，这类二次元联名黄金正成为多家金饰品牌的增长点。 此前，老凤祥 ...

Core Viewpoint - The trend of "pain gold" is gaining popularity among young consumers, with prices significantly exceeding the daily gold price, indicating a strong demand and emotional connection to the products [1][4][6]. Group 1: Market Trends - "Pain gold" products have seen prices rise to 2-3 times the daily gold price since 2025, leading to a supply shortage [1]. - A specific gold note originally priced at 899 yuan is now being sold for nearly 1600 yuan on second-hand platforms, reflecting a price increase of almost 78% [4]. - The collaboration between gold brands and popular IPs (intellectual properties) is becoming a growth point for several jewelry brands amid an overall weak gold consumption environment [6]. Group 2: Consumer Behavior - Young consumers are increasingly viewing "pain gold" as a valuable collectible, with emotional ties to the IPs driving their willingness to pay a premium [4][6]. - A gold jewelry set associated with the IP "Tian Guan Ci Fu" is being sold for 16,600 yuan on second-hand platforms, attracting significant interest [4]. - The emotional connection and social currency attributes of "pain gold" are leading to higher demand, with consumers actively seeking these products despite potential price corrections in the future [6]. Group 3: Brand Collaborations - Notable collaborations include a high-priced pure gold series with "Mobile Suit Gundam" that sold out quickly, and a gold pendant linked to "Chiikawa" priced at 2800 yuan per gram, which is 2.76 times the daily gold price [6]. - The rising gold prices have contributed to the appreciation of "pain gold," with some products seeing their values increase significantly since their launch [6].