Core Insights - "Pain Gold" is gaining popularity among young consumers, with prices reaching up to 2800 yuan per gram, significantly higher than the daily gold price [1][3] - The demand for "Pain Gold" products, which incorporate anime elements, is driving a surge in sales for various gold jewelry brands despite an overall weak gold consumption market [5] Group 1: Market Trends - Several "Pain Gold" products have been sold at 2-3 times the daily gold price since 2025, leading to a supply shortage [1] - A notable example includes a collaboration between Lao Miao Gold and the IP "Tian Guan Ci Fu," with a complete set selling for approximately 16,600 yuan, translating to about 1509 yuan per gram [3] Group 2: Consumer Behavior - Young consumers are increasingly purchasing "Pain Gold" not just for investment but also for emotional connection to their favorite IPs, indicating a shift in consumer sentiment towards gold products [5] - The emotional and social currency associated with these products encourages young consumers to pay a premium, as seen in the rapid sell-out of collaborations with popular franchises like "Mobile Suit Gundam" and "Saint Seiya" [5]

Core Insights - The trend of "pain gold" is gaining popularity among young consumers, with prices for certain gold products being driven up to nearly double the daily gold price since 2025, leading to a supply shortage [1] - The rise of "pain gold" is attributed to its emotional connection and social currency among young people, who are willing to pay a premium for items linked to their favorite IPs [8] Group 1: Market Trends - The "pain gold" concept, originating from Japanese otaku culture, involves adding anime elements to items, making it a form of expression for fans [7] - The browsing volume for the hashtag 痛金 on Xiaohongshu has surpassed 2.25 million, indicating significant interest [7] - In the past year, transactions for IP gold products on Taobao have increased by 294%, prompting the platform to create a dedicated category for "IP gold" [7] Group 2: Product Pricing and Demand - A gold note product originally priced at 899 yuan per gram is now being resold for nearly 1,600 yuan on second-hand platforms, reflecting a significant markup [3] - A gold jewelry set in collaboration with "Tian Guan Ci Fu" is being sold for 16,600 yuan on second-hand platforms, with an estimated price of 1,509 yuan per gram [3] - The collaboration between Lao Feng Xiang and Bandai Namco for a gold series priced at 80,000 yuan sold out quickly, demonstrating strong demand [7] Group 3: Investment Potential - Some collectors have reported significant appreciation in the value of "pain gold," with one collector noting a potential increase of over 120,000 yuan in value [7] - A limited edition gold collectible from Lao Feng Xiang originally priced at 880,000 yuan is now valued at over 1 million yuan, highlighting the investment potential of these items [7] - The price of gold has risen by approximately 25% since April 2025, further enhancing the value of these collectibles [8]

Group 1 - The emergence of "Pain Gold" (anime collaboration gold) is expected to disrupt the gold market by 2025 [1] - Young consumers are willing to pay high prices for gold due to emotional connections with anime IPs, viewing gold as a "spiritual companion" [3] - The speculative mindset driven by rising gold prices is creating a perception of value retention among young buyers [3] Group 2 - High-profile examples include Chow Tai Fook's collaboration with "Chiikawa," where gold pendants are priced at 2800 CNY per gram, significantly above the market price of approximately 1014 CNY per gram [4] - Limited edition items are selling out rapidly, such as Lao Feng Xiang's 80,000 CNY "Gundam" gold collectible [4] - Social media buzz around these products is substantial, with topics like PainGold on platforms like Xiaohongshu garnering millions of views [4] Group 3 - Gold prices are projected to increase by 25% year-on-year by 2025, with limited edition items like Lao Feng Xiang's "Gundam" collectible appreciating over 120,000 CNY [5] - The perception of scarcity among young consumers is leading to misconceptions about inflation resistance, despite high production costs [5] Group 4 - The transaction volume for IP gold has surged by 294%, with brands like Chow Tai Fook strategically targeting the anime market [6] - E-commerce platforms are adapting by creating dedicated categories for IP gold, promoting small weight, high-price designs to influence consumer decisions [6] Group 5 - The market is showing signs of potential pitfalls, such as price depreciation when hype subsides, with some items losing value significantly within months [8] - Issues like weight misrepresentation and counterfeit products are emerging, with a notable 40% imitation rate for certain items [8] - The emotional aspect of consumption is overshadowing the practical considerations of value retention, as young consumers often overlook production costs [8] Group 6 - Recommendations for consumers include selecting smaller weight items to mitigate risks and avoiding high-leverage purchases [10] - Authenticity checks are crucial, with consumers advised to verify official stamps and certificates to avoid counterfeit products [10] - For investment purposes, gold bars are suggested as a more cost-effective option, while collectors should be prepared for price volatility [10]

Core Viewpoint - The trend of "pain gold" is gaining popularity among young consumers, with prices significantly exceeding the daily gold price, indicating a strong demand and emotional connection to the products [1][4][6]. Group 1: Market Trends - "Pain gold" products have seen prices rise to 2-3 times the daily gold price since 2025, leading to a supply shortage [1]. - A specific gold note originally priced at 899 yuan is now being sold for nearly 1600 yuan on second-hand platforms, reflecting a price increase of almost 78% [4]. - The collaboration between gold brands and popular IPs (intellectual properties) is becoming a growth point for several jewelry brands amid an overall weak gold consumption environment [6]. Group 2: Consumer Behavior - Young consumers are increasingly viewing "pain gold" as a valuable collectible, with emotional ties to the IPs driving their willingness to pay a premium [4][6]. - A gold jewelry set associated with the IP "Tian Guan Ci Fu" is being sold for 16,600 yuan on second-hand platforms, attracting significant interest [4]. - The emotional connection and social currency attributes of "pain gold" are leading to higher demand, with consumers actively seeking these products despite potential price corrections in the future [6]. Group 3: Brand Collaborations - Notable collaborations include a high-priced pure gold series with "Mobile Suit Gundam" that sold out quickly, and a gold pendant linked to "Chiikawa" priced at 2800 yuan per gram, which is 2.76 times the daily gold price [6]. - The rising gold prices have contributed to the appreciation of "pain gold," with some products seeing their values increase significantly since their launch [6].

Core Insights - The trend of "pain gold" is gaining popularity among young consumers, with prices reaching as high as 2800 yuan per gram, nearly double the daily gold price since 2025 [1][8] - Various gold products linked to popular IPs are experiencing significant price increases, with some items being sold at nearly double their original prices on secondary markets [4][7] Industry Trends - The overall gold consumption market is currently weak, but collaborations between gold brands and popular anime or gaming franchises are emerging as growth points for several jewelry brands [7] - Notable collaborations include a high-priced pure gold series from Old Fengxiang and Bandai Namco, which sold out quickly, and a gold pendant from Chow Tai Fook priced at 2800 yuan per gram, 2.76 times the daily gold price [7] Consumer Behavior - Young consumers are increasingly purchasing "pain gold" not only for its aesthetic appeal but also for its perceived value retention, as it combines emotional connection with collectible attributes [6][8] - A collector reported that the value of certain "pain gold" items has appreciated significantly, with one item originally priced at 880,000 yuan now exceeding 1 million yuan due to rising gold prices and limited availability [7][8]

Core Viewpoint - The trend of "pain gold" is gaining popularity among young consumers, with prices for certain gold products being driven up to nearly double the market price since 2025, leading to a supply shortage [1][6]. Group 1: Market Trends - The price of a 1g gold note originally priced at 899 yuan has surged to nearly 1600 yuan on second-hand platforms, reflecting a near doubling of its original price [4]. - The "pain gold" concept, rooted in Japanese otaku culture, is being embraced by young consumers as a valuable collectible, with related topics on social media platforms like Xiaohongshu exceeding 2.25 million views [6]. - The overall market for IP gold products has seen a 294% year-on-year increase in transactions on Taobao, indicating a significant growth area for jewelry brands amidst a generally weak gold consumption environment [6]. Group 2: Product Examples and Pricing - A collaboration between Lao Miao Gold and the IP "Tian Guan Ci Fu" has seen a gold jewelry set priced at 16,600 yuan, with an estimated weight of 11g, resulting in a price of approximately 1,509 yuan per gram [4]. - The "pain gold" items are perceived as having both emotional and social currency, with young consumers willing to pay premiums due to the emotional connection to the IPs [7]. - A limited edition 1,000g gold Gundam collectible originally priced at 880,000 yuan is now valued at over 1 million yuan, showcasing the potential for significant appreciation in value [6][7].