Core Insights - "Pain Gold" is gaining popularity among young consumers, with prices reaching up to 2800 yuan per gram, significantly higher than the daily gold price [1][3] - The demand for "Pain Gold" products, which incorporate anime elements, is driving a surge in sales for various gold jewelry brands despite an overall weak gold consumption market [5] Group 1: Market Trends - Several "Pain Gold" products have been sold at 2-3 times the daily gold price since 2025, leading to a supply shortage [1] - A notable example includes a collaboration between Lao Miao Gold and the IP "Tian Guan Ci Fu," with a complete set selling for approximately 16,600 yuan, translating to about 1509 yuan per gram [3] Group 2: Consumer Behavior - Young consumers are increasingly purchasing "Pain Gold" not just for investment but also for emotional connection to their favorite IPs, indicating a shift in consumer sentiment towards gold products [5] - The emotional and social currency associated with these products encourages young consumers to pay a premium, as seen in the rapid sell-out of collaborations with popular franchises like "Mobile Suit Gundam" and "Saint Seiya" [5]

Group 1 - The term "pain gold" is gaining popularity among young consumers, with prices reaching up to 2800 yuan per gram, nearly three times the daily gold price since 2025 [1] - "Pain gold" products, which incorporate anime elements, are becoming a growth point for several gold jewelry brands amid an overall weak gold consumption environment [1][5] - A collaboration between Lao Feng Xiang and Bandai Namco released a pure gold series priced at 80,000 yuan, which sold out quickly, indicating strong demand for these themed gold products [5] Group 2 - A gold product set from Lao Miao, in collaboration with "Tian Guan Ci Fu," was listed on a second-hand platform for 16,600 yuan, with an estimated price of 1509 yuan per gram based on its weight of approximately 11 grams [3] - The popularity of these products is reflected in social media engagement, with related posts receiving over 70,000 likes [1] - The collaboration between Chow Tai Fook and "Gigi Kawa" resulted in a gold pendant priced at 2800 yuan per gram, which is 2.76 times the daily gold price, and it quickly sold out in physical stores [5]

Core Insights - The trend of "pain gold" is gaining popularity among young consumers, with prices for certain gold products being driven up to nearly double the daily gold price since 2025, leading to a supply shortage [1] - The rise of "pain gold" is attributed to its emotional connection and social currency among young people, who are willing to pay a premium for items linked to their favorite IPs [8] Group 1: Market Trends - The "pain gold" concept, originating from Japanese otaku culture, involves adding anime elements to items, making it a form of expression for fans [7] - The browsing volume for the hashtag 痛金 on Xiaohongshu has surpassed 2.25 million, indicating significant interest [7] - In the past year, transactions for IP gold products on Taobao have increased by 294%, prompting the platform to create a dedicated category for "IP gold" [7] Group 2: Product Pricing and Demand - A gold note product originally priced at 899 yuan per gram is now being resold for nearly 1,600 yuan on second-hand platforms, reflecting a significant markup [3] - A gold jewelry set in collaboration with "Tian Guan Ci Fu" is being sold for 16,600 yuan on second-hand platforms, with an estimated price of 1,509 yuan per gram [3] - The collaboration between Lao Feng Xiang and Bandai Namco for a gold series priced at 80,000 yuan sold out quickly, demonstrating strong demand [7] Group 3: Investment Potential - Some collectors have reported significant appreciation in the value of "pain gold," with one collector noting a potential increase of over 120,000 yuan in value [7] - A limited edition gold collectible from Lao Feng Xiang originally priced at 880,000 yuan is now valued at over 1 million yuan, highlighting the investment potential of these items [7] - The price of gold has risen by approximately 25% since April 2025, further enhancing the value of these collectibles [8]

Core Viewpoint - The rising popularity of "pain gold" among young consumers is attributed to its unique blend of emotional consumption and cultural expression, driven by the influence of anime and IP collaborations [2][8]. Group 1: Market Trends - The price of "pain gold" products has surged, with some items being sold at nearly three times the daily gold price, indicating a strong demand and supply shortage [1][2]. - The transaction volume of IP gold products has increased by 294% year-on-year, highlighting a significant growth in this niche market segment [2]. - Young consumers aged 18 to 34 contribute over one-third of gold jewelry sales, reflecting their increasing purchasing power and willingness to spend on gold products [7]. Group 2: Product Examples and Pricing - A gold jewelry set co-branded with "Tian Guan Ci Fu" was listed on a second-hand platform for 16,600 yuan, translating to approximately 1,509 yuan per gram [5]. - A limited edition pure gold series linked to "Mobile Suit Gundam SEED" was sold out quickly at a price of 80,000 yuan, demonstrating the high demand for such collaborations [5]. - A gold pendant associated with "Chiikawa" was priced at 2,800 yuan per gram, which is 2.76 times the daily gold price, showcasing the premium consumers are willing to pay for these products [5]. Group 3: Consumer Behavior and Insights - Consumers are increasingly purchasing "pain gold" not just as an investment but also as a form of self-expression and emotional connection to their favorite IPs [5][8]. - The emotional and social currency aspects of "pain gold" make it appealing to young consumers, who are willing to pay a premium for these items [8]. - Despite the current popularity, traditional gold jewelry still dominates the market, and "pain gold" may face challenges due to its high price volatility and premium pricing [8].

Core Viewpoint - The rise of "pain gold" jewelry, which combines gold with popular IP images, is gaining traction among young consumers, being perceived as a valuable investment opportunity [1][2]. Group 1: Market Trends - The browsing volume of "pain gold" topics on social media platforms has exceeded 2.25 million [3]. - In the past year, transactions of IP gold products have increased by 294%, with some e-commerce platforms establishing dedicated categories for "IP gold" [8]. - The price of "pain gold" products is generally higher than that of regular gold jewelry, with some items being resold at nearly three times their original price [1][13]. Group 2: Consumer Behavior - Young consumers, particularly those aged 18 to 34, contribute over one-third of gold jewelry sales, indicating a shift in purchasing power towards this demographic [15]. - The emotional connection and cultural expression associated with IPs encourage young consumers to pay a premium for "pain gold" products [15][14]. - A collector reported that the value of certain "pain gold" items has appreciated significantly, with some items seeing increases of over 120,000 yuan [7][13]. Group 3: Product Examples - Notable collaborations include Chow Tai Fook's partnership with chiikawa, selling a product for 560 yuan with a gold weight of 0.2 grams [9]. - Another example is the Pikachu gold card sold by Lao Feng Xiang for 888 yuan, weighing 0.5 grams [12]. - The Saint Seiya gold ornament priced at 890,000 yuan weighs 666 grams, showcasing the high-end market segment of "pain gold" [12].

Core Viewpoint - The trend of "pain gold" is gaining popularity among young consumers, with prices significantly exceeding the daily gold price, indicating a strong demand and emotional connection to the products [1][4][6]. Group 1: Market Trends - "Pain gold" products have seen prices rise to 2-3 times the daily gold price since 2025, leading to a supply shortage [1]. - A specific gold note originally priced at 899 yuan is now being sold for nearly 1600 yuan on second-hand platforms, reflecting a price increase of almost 78% [4]. - The collaboration between gold brands and popular IPs (intellectual properties) is becoming a growth point for several jewelry brands amid an overall weak gold consumption environment [6]. Group 2: Consumer Behavior - Young consumers are increasingly viewing "pain gold" as a valuable collectible, with emotional ties to the IPs driving their willingness to pay a premium [4][6]. - A gold jewelry set associated with the IP "Tian Guan Ci Fu" is being sold for 16,600 yuan on second-hand platforms, attracting significant interest [4]. - The emotional connection and social currency attributes of "pain gold" are leading to higher demand, with consumers actively seeking these products despite potential price corrections in the future [6]. Group 3: Brand Collaborations - Notable collaborations include a high-priced pure gold series with "Mobile Suit Gundam" that sold out quickly, and a gold pendant linked to "Chiikawa" priced at 2800 yuan per gram, which is 2.76 times the daily gold price [6]. - The rising gold prices have contributed to the appreciation of "pain gold," with some products seeing their values increase significantly since their launch [6].

Core Insights - The trend of "pain gold" is gaining popularity among young consumers, with prices reaching as high as 2800 yuan per gram, nearly double the daily gold price since 2025 [1][8] - Various gold products linked to popular IPs are experiencing significant price increases, with some items being sold at nearly double their original prices on secondary markets [4][7] Industry Trends - The overall gold consumption market is currently weak, but collaborations between gold brands and popular anime or gaming franchises are emerging as growth points for several jewelry brands [7] - Notable collaborations include a high-priced pure gold series from Old Fengxiang and Bandai Namco, which sold out quickly, and a gold pendant from Chow Tai Fook priced at 2800 yuan per gram, 2.76 times the daily gold price [7] Consumer Behavior - Young consumers are increasingly purchasing "pain gold" not only for its aesthetic appeal but also for its perceived value retention, as it combines emotional connection with collectible attributes [6][8] - A collector reported that the value of certain "pain gold" items has appreciated significantly, with one item originally priced at 880,000 yuan now exceeding 1 million yuan due to rising gold prices and limited availability [7][8]

Core Viewpoint - The trend of "pain gold" is gaining popularity among young consumers, with prices for certain gold products being driven up to nearly double the market price since 2025, leading to a supply shortage [1][6]. Group 1: Market Trends - The price of a 1g gold note originally priced at 899 yuan has surged to nearly 1600 yuan on second-hand platforms, reflecting a near doubling of its original price [4]. - The "pain gold" concept, rooted in Japanese otaku culture, is being embraced by young consumers as a valuable collectible, with related topics on social media platforms like Xiaohongshu exceeding 2.25 million views [6]. - The overall market for IP gold products has seen a 294% year-on-year increase in transactions on Taobao, indicating a significant growth area for jewelry brands amidst a generally weak gold consumption environment [6]. Group 2: Product Examples and Pricing - A collaboration between Lao Miao Gold and the IP "Tian Guan Ci Fu" has seen a gold jewelry set priced at 16,600 yuan, with an estimated weight of 11g, resulting in a price of approximately 1,509 yuan per gram [4]. - The "pain gold" items are perceived as having both emotional and social currency, with young consumers willing to pay premiums due to the emotional connection to the IPs [7]. - A limited edition 1,000g gold Gundam collectible originally priced at 880,000 yuan is now valued at over 1 million yuan, showcasing the potential for significant appreciation in value [6][7].