Core Viewpoint - The incident involving the pricing error on the Biaonai platform highlights a recurring issue in e-commerce regarding who bears the loss when a merchant mislabels prices. The unilateral cancellation of orders by Biaonai, along with a minimal compensation offer, raises concerns about contract violations and consumer rights [9][10][12]. Group 1: Incident Overview - Multiple consumers reported significant discounts on Biaonai's official mini-program, with items originally priced in the hundreds being listed as low as 22 yuan. However, after placing orders, consumers were informed that the low prices were due to a system error, and their orders would not be fulfilled [1][7]. - A consumer named Mr. Zhang, who spent 762 yuan on over 20 items, was offered only 30 yuan as compensation after his order was canceled due to the alleged system error. He has since filed a lawsuit seeking a reasonable explanation and delivery of the purchased items [1][9]. Group 2: Legal and Ethical Implications - From a legal perspective, a contract is established once a consumer successfully submits an order and completes payment. Biaonai's cancellation of orders and insufficient compensation may violate contractual agreements and infringe on consumer rights [9][10]. - The merchant's claim of "system error" lacks transparency and credible evidence, suggesting an attempt to shift the consequences of operational mistakes onto consumers [9][10]. Group 3: Industry Practices and Recommendations - The article references similar incidents in the industry, such as the case of Jierou and Little Swan, where brands chose to honor erroneous orders despite incurring significant losses, thereby maintaining consumer trust [10][11]. - It emphasizes that price anomalies should not serve as a blanket excuse for merchants to breach contracts. Clear standards and evidence are necessary to define what constitutes an "abnormally low price" [11][12]. - Merchants are encouraged to strengthen internal controls to prevent pricing errors and to communicate sincerely with consumers when issues arise. Additionally, e-commerce platforms should implement stricter price review mechanisms, and regulatory bodies need to clarify the standards for identifying price anomalies and the responsibilities of merchants [12].

本报（chinatimes.net.cn）记者周梦婷 北京报道 金价走势，持续挑动市场神经。10月21日，"金价银价大反攻""金饰克价一夜大涨36元"等词条登上微博 热搜。今年以来黄金价格波动上涨，如今正值淘宝、京东双十一大促，多家黄金首饰品牌纷纷上调售 价。10月20日，《华夏时报》记者从周大福方面了解到，考虑到金价持续上涨对成本的影响，集团计划 在10月底提高定价（即一口价）黄金产品的零售价格，大多数产品的提价幅度预计在12%-18%。 周大福的黄金首饰及产品分为定价和计价，"目前我们这定价和计价产品差不多是一半一半，整体算下 来，定价产品每克金售价比计价产品贵点，但因为牵扯到月底涨价，目前买定价产品的人员也挺多 的。"10月20日，北京王府井周大福店的店员告诉本报记者。 近两年，伴随黄金价格持续高涨，消费者购金意愿趋于审慎，令周大福业绩明显承压。2025财年（截至 2025年3月31日），公司不仅营收与净利润双双下滑，零售网点数量也出现自2011年上市以来的首次负 增长。进入2026上半财年（截至2025年9月30日止6个月），其零售点较2025财年末进一步减少603家。 在此背景下，周大福于年内已两次 ...