11月22日，花762元共购买了20多件商品的消费者张先生（化姓）告诉记者，商家称由于系统原因，所 购商品无法正常发出，但愿意补偿消费者30元，后续将关闭该订单。他已经向当地法院提交立案申请， 希望商家能给出合理的解释并交付对应商品。 极目新闻评论员 屈旌 近日，多名网友发文称，蕉内官方小程序突然出现大幅折扣，不少原价数百元的商品低至22元，可当消 费者下单后，却被告知低价是系统异常导致的，订单无法发货。 11月22日下午，蕉内小程序官方客服告诉记者，此前的低价并非官方活动，而是价格异常，异常订单不 发货。 类似事件并不鲜见。2023年9月，洁柔官方直播间因员工操作失误，将原价56.9元1箱的纸巾误设置为10 元6箱，引发大量用户下单抢购，最终成交订单数超过4万单，损失金额超千万元，但品牌仍选择履约发 货，用短期的损失换来了长期信任。2024年8月，"小天鹅东山专卖店"因店员错误设置价格，20分钟内 以进货价4-5折"卖出"货值超7000万元的货品，损失高达3000万元。商家发布公告道歉并恳求退款，小 天鹅品牌提供百万元专项支持补偿消费者，因态度诚恳获得不少谅解。 由此可见，并不是所有消费者都存着"薅羊毛"的 ...

Core Insights - The article highlights the innovative marketing strategies of Guangzhou Impact Advertising Co., led by founder Huang Yifei, who emphasizes the importance of emotional engagement in marketing [1][11] - Huang Yifei, born in 1995, identifies the gap between traditional advertising and the younger generation, leading to the establishment of his company in 2021 [1][11] Group 1: Marketing Philosophy - Huang Yifei believes that the key advantage of Gen Z entrepreneurs is their ability to "naturally break boundaries" in marketing [1] - The company's name, "Impact," reflects its marketing philosophy of creating strong emotional "impacts" rather than subtle influences [1] - In an era of information overload, the company aims to create high-intensity marketing stimuli to capture attention [1] Group 2: Expanding Marketing Scenarios - Huang defines marketing scenarios as every moment where user attention is captured, not limited to physical advertising spaces [3] - Successful campaigns include a collaborative project in Chengdu that revitalized an old courtyard, integrating local culture and community engagement [3] Group 3: Cross-Industry Collaborations - The collaboration between KFC and Little Swan showcases a creative marketing approach that addresses the needs of young families [5] - The partnership effectively combines the strengths of both brands to resonate with the "lazy economy" and "quality living" trends [5] Group 4: Emotional Marketing Techniques - Huang emphasizes that successful marketing is fundamentally about winning over emotions [9] - The company has developed a three-layer operational system to amplify user emotions, as demonstrated in a public welfare project for children in rural areas [9] Group 5: Future of Marketing with AI - Huang expresses a forward-thinking perspective on the role of AI in marketing, viewing it as a reconstruction of marketing logic rather than just a tool upgrade [10] - The company is developing an "emotional computing engine" to analyze social media data for identifying emotional triggers [10] Group 6: Redefining Influence - Huang is redefining how influence is generated in marketing, focusing on deep emotional resonance rather than broad coverage [11] - The company is exploring the integration of AR interactions into everyday life, demonstrating adaptability in a rapidly changing marketing landscape [11]