以下文章来源于信风TradeWind ，作者刘艺晨 信风TradeWind . 关注资本市场的趋势与发展 作者刘艺晨 编辑松壑 港资黄金珠宝龙头正在悄然发力。 截至3月31日的2025年财年，周大福（1929.HK）营业额同比下跌17.5%至896.56亿港元。 高涨的金价压制消费，成为周大福加速转型的契机。 2025财年，周大福计价产品 销售额同比跌近三成。定价产品反而实现逆势翻倍增长，推动利润表现大超市场预期 。 经营利润同比增长9.8%至147.46亿港元。 叠加金价上涨导致的黄金借贷合约亏损，净利润同比减少9%至59.16亿港元。 渠道及产品结构的优化，在持续改善整体业绩。 今年4-5月，周大福营业额同比跌幅已收窄至1.7%。 内地营业额同比跌幅为2.9%，中国香港、澳门及其他市场已实现增速回正。 2025财年，周大福珠宝镶嵌、铂金及K金同比跌13.8%，然而黄金镶嵌钻石产品销售额同比翻倍。 一口价产品调价频率较金价相对滞后，在金价急涨时凸显性价比。 这也为后续的转型拉开篇章。 金价涨压 至3月31日，金价过去一年涨幅已超40%。 一季度，中国市场金饰消费量同比减少32%至125吨，较过去十年同期的平 ...

Core Viewpoint - The Hong Kong-based jewelry leader Chow Tai Fook is undergoing a transformation in response to rising gold prices and changing consumer preferences, aiming to optimize its product and channel structure to improve overall performance [1][3][5]. Financial Performance - For the fiscal year ending March 31, 2025, Chow Tai Fook reported a revenue decline of 17.5% year-on-year to HKD 89.656 billion [2]. - The sales of priced products doubled, while the sales of gold-priced products fell nearly 30%, leading to an operating profit increase of 9.8% to HKD 14.746 billion [3]. - Net profit decreased by 9% to HKD 5.916 billion due to losses from gold lending contracts amid rising gold prices [4]. Market Trends - The gold price increased by over 40% in the past year, leading to a 32% year-on-year decline in gold jewelry consumption in China [8]. - The trend towards lightweight consumption is emerging, with lower-priced products gaining popularity in live e-commerce channels [10]. Product Strategy - Chow Tai Fook's sales of gold-inlaid diamond products doubled, while sales of platinum and K-gold products fell by 13.8% [12]. - The proportion of priced products in the gold jewelry category increased significantly from 7.1% to 19.2% [13]. - The company is focusing on high-end retail experiences and has launched new product lines, including collaborations with popular IPs to attract younger consumers [15][18]. Store Expansion and Optimization - Chow Tai Fook's store count expanded rapidly to 7,510 by the end of 2023, with over half of the stores located in lower-tier cities [24]. - The company closed 896 stores in the fiscal year 2025, focusing on improving store quality and efficiency [27]. - New stores are strategically located in premium areas, achieving sales levels close to the overall average for the first time in years [29]. Future Outlook - Chow Tai Fook's inventory balance decreased by 14% to HKD 55.4 billion as of March 31, indicating a focus on strict procurement and inventory management [34]. - The company maintains a cautious sales outlook for the upcoming year, with expectations of reduced store closures [32][33].