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5千店目标下,爷爷不泡茶的加盟商还好吗?
Ge Long Hui· 2025-09-20 22:06
2025年,爷爷不泡茶表现亮眼,先是跻身《2025胡润中国新茶饮品牌排行榜》前20,后又获尚普咨询认定为行业增速第一(按销量和门店数计算),风头正 劲。 作者/蒙嘉怡 编辑/木鱼 如果问今年跑得最快的茶饮品牌有谁,爷爷不泡茶一定在榜。 这两年也是爷爷不泡茶规模腾飞的时期。据其招商合作公众号披露,2024年全年累计新增近1800家门店,总门店数突破2000家,2025年9月,全国总门店数 已突破2400家。 品牌联合创始人于丽娜更是提出了"2025年保底4500家,冲刺5000家"的目标。按此计算,今年爷爷不泡茶至少需新开2100家店,在剩余时间里,平均每天要 开出17家。 然而,高声量、快发展的背后,是否真正实现了高效益?这一切,仍需回到真实的门店运营中去寻找答案。 出品/茶咖观察 首店高开低走,加密导致经营承压 在消费者端,爷爷不泡茶凭借营销快速建立认知,但对加盟商而言,热度能否转化为持续收益才是重点。从茶咖观察的调研数据来看,无论是率先打开市场 的首店,还是后续填补空白的加密店,均面临不同程度的经营压力。 爷爷不泡茶的区域首店通常开业表现优异,但难以持续。 以茶咖观察调研的江西某县级市门店为例,2024年 ...
2025年全国“诚信兴商宣传月”启动仪式将于9月22日在咸宁举办
Sou Hu Cai Jing· 2025-09-17 10:46
Group 1 - The event "2025 National Integrity and Business Promotion Month" will be launched on September 22 in Xianning, co-hosted by the Ministry of Commerce and Hubei Provincial Government, with the theme "Honesty and Trustworthiness, Benefiting Enterprises and People" [1] - National key business associations will jointly issue an initiative to promote integrity in business and the construction of a social credit system, aiming to foster industry self-discipline and a culture of honest operations [1] - The "Buy Hubei" autumn consumption promotion event will be held alongside the launch, featuring a themed market focused on Hubei's specialty products [1] Group 2 - The themed market will consist of six major sections: revitalization of time-honored brands, landmark boutique products, healthy consumption, financial benefits for the public, bulk consumption, and a cultural feast [1] - The revitalization section will showcase century-old brands from Hubei, highlighting their integrity and innovative vitality [1] - The landmark boutique section will feature geographical indication products like Chibi Qingtian tea and Xianning osmanthus, showcasing the unique charm of Jingchu culture [1] - The healthy consumption section will focus on new experiences related to healthy living products [1] - The financial benefits section will include various financial institutions offering consumer loans and other financial products aimed at benefiting the public [1] - The bulk consumption section will include exhibitions and sales of large consumer goods such as automobiles [1] - The cultural feast section will combine local cultural performances, allowing consumers to experience cultural heritage while shopping [1]