Core Viewpoint - The auction of Harbin Hain Consumer Finance Co., Ltd. (Hain Consumer Finance) shares has faced challenges, with the first auction failing to attract bids, leading to a second auction scheduled for February 6, 2026, at a lower starting price [1][10]. Group 1: Auction Details - The first auction for 1.6667% of Hain Consumer Finance's shares, held on January 20, 2026, ended without any bids, despite a starting price of 42.05448 million yuan, which was a 10% discount from the assessed value of 46.7272 million yuan [1][10]. - The second auction has a starting price of 37.849 million yuan, representing a further discount of approximately 10% from the first auction [10]. Group 2: Reasons for Lack of Interest - The low shareholding percentage (1.6667%) offers minimal strategic value, as Harbin Bank holds 53% and Du Xiaoman holds 30%, making it unattractive for investors seeking control or strategic collaboration [2][11]. - High regulatory entry and change thresholds deter potential buyers, as new regulations require compliance with strict capital and compliance standards, making suitable market participants scarce [2][11]. - The initial auction price was perceived as too high, not adequately reflecting the risks associated with declining industry profitability, leading buyers to wait for further price reductions [2][12]. - The shares are subject to legal complications due to the seller's (Seige International Trade Co., Ltd.) debt crisis, raising concerns about potential legal complexities for buyers [3][12]. Group 3: Company Performance - Hain Consumer Finance has shown steady revenue growth, with revenues of 1.031 billion yuan in 2022, 1.233 billion yuan in 2023, 1.399 billion yuan in 2024, and 1.106 billion yuan in the first half of 2025, alongside net profits of 125 million yuan, 140 million yuan, 156 million yuan, and 144 million yuan respectively [5][14]. - The company's total assets increased from 15.238 billion yuan in 2022 to 25.418 billion yuan, with an asset scale of 25.89 billion yuan as of August 2025, reflecting a 6.25% growth from the beginning of the year [5][14]. Group 4: Strategic Shift - The company has shifted its strategic focus towards loan assistance, significantly increasing its loan assistance scale since 2019, when Du Xiaoman became the second-largest shareholder [5][15]. - The core of the loan assistance model involves leveraging technology and data advantages from partner institutions for customer screening and risk assessment, while Hain Consumer Finance primarily provides funding and compliance functions [6][15]. Group 5: Challenges and Complaints - The company faces challenges related to customer complaints, with 113 regulatory complaints in 2024 and over 3,200 complaints on platforms regarding high annualized interest rates, repayment negotiations, and collection issues [7][16]. - Management instability is noted, with changes in leadership affecting continuity, as the chairman resigned in 2024 and was temporarily replaced before a new chairman was appointed in December 2025 [8][16].

Group 1 - The core issue is that Harbin Hain Consumer Finance Co., Ltd. (Hain Finance) is facing a second round of equity auction for 1.6667% of its shares after the first round failed to attract bids, with the starting price reduced by nearly 10% from the initial auction [1][2][12] - The equity in question is held by Heilongjiang Saige International Trade Co., Ltd., which has had its shares frozen by the Harbin Intermediate People's Court [1][2] - The initial auction price was approximately 42.05 million yuan, while the second auction starting price is around 37.84 million yuan, reflecting a significant decrease in perceived value [1][2] Group 2 - The low attractiveness of the equity is attributed to its small shareholding percentage, which limits potential influence over company strategy, especially in a context dominated by major shareholders like Harbin Bank [2][12] - Regulatory tightening and increased competition are creating an uncertain outlook for the consumer finance industry, with new regulations set to take effect in 2024 [2][12] - The pricing of the equity does not align well with expected financial returns, as the dynamic price-to-earnings ratio appears unfavorable given the industry's profit pressures [2][12] Group 3 - Hain Finance was established in April 2017 and is the 19th licensed consumer finance institution in China, with a registered capital of 1.5 billion yuan [4][12] - The company has a diverse product offering, including self-operated loans with interest rates ranging from 10.8% to 24%, and partnerships with major platforms like Du Xiaoman and Meituan [4][12] - As of mid-2025, Hain Finance reported total assets of 25.418 billion yuan and a loan balance of 23.671 billion yuan, indicating growth in both metrics [4][14] Group 4 - In 2024, Hain Finance's total assets reached 24.369 billion yuan, a year-on-year increase of 14.01%, while the loan balance grew by 11.28% to 22.553 billion yuan [5][14] - The company has faced challenges with customer complaints, handling 113 regulatory complaints in 2024, with a 100% resolution rate [5][15] - Hain Finance's reliance on external loan channels for growth has raised concerns about the sustainability of its business model, especially in light of new regulations affecting third-party partnerships [7][17] Group 5 - The company has encountered regulatory issues, including fines for inadequate information disclosure and violations of credit management regulations [8][18] - Leadership instability has been a concern, with changes in key management positions, including the chairman and financial officer, impacting organizational continuity [9][18] - The upcoming second auction and the new leadership's strategies will be critical to watch for future developments in Hain Finance's operations [10][19]

履历显示，孙升学来自母行哈尔滨银行，自2023年7月起担任首席风险官、2023年11月起兼任大连分行行长，目前仍在履行行长助理任职资格核准流程。 2015年-2023年先后在哈尔滨银行信用卡中心、移动金融部、小微金融部等岗位任职。在加入哈尔滨银行前，孙升学曾任职于民生银行信用卡中心多个岗 位，十年深耕积累了扎实的零售信贷经验。 早在10月下旬，哈尔滨银行行长助理、首席风险官、大连分行行长孙升学拟兼任哈银消金董事长的消息便已传出。黑龙江金融监管局于近日核准其相关任职 资格，此次人事调整被市场解读为公司战略重启的重要信号。 国家企业信用信息公示系统最新信息显示，哈尔滨哈银消费金融有限责任公司（下称哈银消金）已完成工商变更，孙升学正式接任法定代表人、董事长，同 时财务负责人由刘艳君变更为孙道权。 | 序号 | 合作机构名称 | | --- | --- | | 1 | 百融云创科技股份有限公司 | | 2 | 北京互金新融科技有限公司 | | 3 | 北京焕然数字科技有限公司 | | 4 | 北京口袋时尚科技有限公司 | | રે | 北京微财科技有限公司 | | 6 | 重庆度小满信息技术有限公司 | 根据哈尔滨银 ...

Group 1 - Harbin Hain Consumer Finance Co., Ltd. has appointed a new chairman, Sun Shengxue, signaling a strategic restart for the company [1] - Sun Shengxue has extensive experience in the financial industry, having held key positions in various departments at Harbin Bank, which aligns with the company's needs for transformation in the consumer finance sector [1] - The previous chairman's self-operated strategy failed to sustain, leading to a shift towards a loan facilitation model, particularly focusing on off-balance-sheet business by the end of 2024 [2] Group 2 - Under the new leadership, there is potential for the resumption of self-operated business, supported by solid operating data, with revenue reaching 823 million yuan in the first half of 2025, a year-on-year increase of 19.26% [2] - The total assets of the company reached 25.418 billion yuan, with a loan balance of 23.671 billion yuan, reflecting growth of 4.30% and 4.89% respectively since the beginning of the year [2] - The company has been recognized as a high-tech enterprise and has established a research team of over 150 people, indicating a commitment to product development and innovation [2] Group 3 - Regulatory changes effective October 1, 2025, will impose restrictions on online loan interest rates exceeding 24%, pressuring companies that rely heavily on loan facilitation models [3] - Major institutions are increasing their self-operated business proportions in response to regulatory pressures, highlighting the importance of self-operated and shareholder collaborative channels [3] - Sun Shengxue's background in credit card operations, risk management, and mobile finance positions him well to meet the comprehensive requirements for customer acquisition, risk control, and technology in self-operated business [3]

在线上业务方面，哈银消费金融依托自主研发的APP、小程序及公众号等数字化平台，实现全流程线上 操作。通过整合征信数据与大数据分析技术，公司构建智能风控系统，精准评估客户信用并快速授信， 同时提供灵活分期还款服务。线下业务则由专业化直营团队运营，采用"数字化+属地化"服务模式，城 市经理提供面对面金融服务，严格执行"实地尽调"风控标准，确保业务合规，客户扫码即可完成线上申 请，结合线下专业服务与智能审批，享受安全可靠的消费信贷体验。与此同时，哈银消费金融积极创 新，聚焦智能养老等新兴趋势，围绕场景化需求创新金融产品。截至2025年5月，哈银消费金融已助力 普惠金融消费总额超4000亿元，服务触达1800余万人，充分彰显科技创新在提振消费中的核心支撑作 用。 秉承"普惠金融、和谐共富"理念，哈银消费金融以稳健经营为根基，通过数智化转型优化产品供给结 构、扩大服务覆盖范围。其创新实践不仅丰富了金融市场层次，也为消费金融行业高质量发展提供了示 范样本。未来，随着《意见》政策红利持续释放，哈银消费金融有望进一步发挥金融科技优势，为扩内 需、稳增长注入新动能。 作为持牌消费金融机构，哈银消费金融公司积极响应国家号召，自2 ...