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2000万游客涌入,西安“黄金周”吸金200亿元!?
从唐诗云端直播到旅游消费落地,西安正用文化创新打通"引流-转化-留客"全链路。 一是"深度体验"全面升级:高端酒店连住率暴涨18%,游客愿为长安多留一夜;《长恨歌》夜夜爆满, 入境游订单激增翻倍,盛唐气象正成为世界级IP。 二是"文化破圈"引爆传播:陕西娃董宇辉携"与辉同行"返乡开播,一场唐诗漫谈的中秋月宴,吸引超 1140万人在线追更!让李白杜甫的诗句穿越时空,点燃全网对长安的文化想象。 (原标题:2000万游客涌入,西安"黄金周"吸金200亿元!?) 21世纪经济报道记者 凌晨 西安报道 这个黄金周,西安文旅火力全开!旅游收入近200亿元,接待游客超2000万人次,同比增长10%!而现 象级增长的背后,藏着两个关键引擎。 ...
2000万游客涌入,西安“黄金周”吸金200亿元!
Core Insights - Xi'an's tourism revenue reached nearly 20 billion yuan, with over 20 million visitors during the Golden Week, marking a 10% year-on-year increase [1] Group 1: Key Drivers of Growth - The "deep experience" upgrade led to an 18% surge in high-end hotel occupancy rates, indicating tourists' willingness to extend their stay in Chang'an [1] - The performance of the cultural show "Chang Hen Ge" was outstanding, with full houses every night, and inbound tourism orders doubled, showcasing the emergence of the Tang Dynasty as a world-class cultural IP [1] Group 2: Cultural Innovation and Engagement - The cultural outreach was significantly enhanced by the online presence of local figure Dong Yuhui, who attracted over 11.4 million viewers with a Mid-Autumn Festival event discussing Tang poetry [1] - The integration of live streaming of Tang poetry with tourism consumption demonstrates Xi'an's strategy to connect cultural innovation with the entire customer journey from attraction to conversion and retention [1]