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2000万游客涌入,西安“黄金周”吸金200亿元!?
从唐诗云端直播到旅游消费落地,西安正用文化创新打通"引流-转化-留客"全链路。 一是"深度体验"全面升级:高端酒店连住率暴涨18%,游客愿为长安多留一夜;《长恨歌》夜夜爆满, 入境游订单激增翻倍,盛唐气象正成为世界级IP。 二是"文化破圈"引爆传播:陕西娃董宇辉携"与辉同行"返乡开播,一场唐诗漫谈的中秋月宴,吸引超 1140万人在线追更!让李白杜甫的诗句穿越时空,点燃全网对长安的文化想象。 (原标题:2000万游客涌入,西安"黄金周"吸金200亿元!?) 21世纪经济报道记者 凌晨 西安报道 这个黄金周,西安文旅火力全开!旅游收入近200亿元,接待游客超2000万人次,同比增长10%!而现 象级增长的背后,藏着两个关键引擎。 ...
2000万游客涌入,西安“黄金周”吸金200亿元!
Core Insights - Xi'an's tourism revenue reached nearly 20 billion yuan, with over 20 million visitors during the Golden Week, marking a 10% year-on-year increase [1] Group 1: Key Drivers of Growth - The "deep experience" upgrade led to an 18% surge in high-end hotel occupancy rates, indicating tourists' willingness to extend their stay in Chang'an [1] - The performance of the cultural show "Chang Hen Ge" was outstanding, with full houses every night, and inbound tourism orders doubled, showcasing the emergence of the Tang Dynasty as a world-class cultural IP [1] Group 2: Cultural Innovation and Engagement - The cultural outreach was significantly enhanced by the online presence of local figure Dong Yuhui, who attracted over 11.4 million viewers with a Mid-Autumn Festival event discussing Tang poetry [1] - The integration of live streaming of Tang poetry with tourism consumption demonstrates Xi'an's strategy to connect cultural innovation with the entire customer journey from attraction to conversion and retention [1]
国庆中秋假期陕西文旅市场供需两旺
Shan Xi Ri Bao· 2025-10-04 23:32
Group 1 - The overall tourism market in Shaanxi during the first four days of the National Day and Mid-Autumn Festival holiday showed strong demand, innovative supply, effective benefits for the public, and orderly safety measures [1] - A total of 2.9191 million visitors were recorded in 19 national and provincial-level tourism and leisure districts, generating revenue of 146.7867 million yuan, representing year-on-year increases of 3.5% and 39.2% respectively [1] - Nighttime cultural tourism consumption areas became popular, with 11 national-level nighttime cultural tourism consumption areas attracting 3.5026 million visitors and generating revenue of 399.1812 million yuan, marking year-on-year growth of 12.38% and 17.94% [1] Group 2 - New cultural tourism scenarios are gaining popularity, with activities like "Traveling Through a Thousand Years: The Poetry of Chang'an" in Xi'an and "Travel with the Performance" series in Baoji and Xianyang attracting numerous tourists [2] - County-level tourism remains robust, with Liangao County's related topics generating 5.8 billion online views, and Chenggu County attracting 261,000 visitors, a year-on-year increase of 8.3% [2] - Strict enforcement checks were conducted, with 5,964 law enforcement personnel deployed to inspect 2,612 business units, identifying and rectifying 64 safety production hazards [2]
夏日消费“撒钱”狂欢!多地亿元券狂撒,吃喝玩乐嗨翻天
Sou Hu Cai Jing· 2025-06-25 13:50
Group 1 - The summer of 2025 is expected to see a surge in consumer spending driven by substantial distribution of consumption vouchers across various cities in China [1][3] - Major cities like Beijing, Shanghai, and Guangzhou are leading the initiative by issuing tens of millions to over a billion yuan in consumption vouchers [3] - Cities like Hangzhou are creatively issuing consumption vouchers in a serialized manner, targeting different sectors such as dining, tourism, and home appliances [3] Group 2 - Consumption vouchers are designed to be relatable and practical, with examples like Jinan issuing barbecue vouchers that provide discounts for street food [3] - The introduction of consumption vouchers has significantly boosted market activity, with reports of increased foot traffic in retail spaces and heightened sales for businesses [3][4] - The tourism sector is experiencing a notable increase in orders, with cities like Xi'an offering vouchers that cover popular attractions, leading to a surge in visitor numbers [4] Group 3 - The strategy of issuing consumption vouchers is creating a win-win situation for consumers, businesses, and the government, enhancing overall economic activity [6] - Consumers are finding ways to maximize their savings by combining vouchers with existing store discounts, leading to substantial reductions in their spending [5] - The competitive nature of voucher distribution has led to a frenzy among consumers, with many actively participating in the rush to claim these benefits [4][5]