Core Viewpoint - The article discusses the recent developments in the securities industry regarding the ability of brokerages to sell insurance and bank wealth management products, highlighting regulatory changes and potential impacts on the industry [2][4][10]. Summary by Sections Regulatory Changes - On July 11, the China Securities Association (中证协) released the "28 Measures for High-Quality Development of the Securities Industry," which emphasizes enhancing communication with relevant departments to allow more compliant brokerages to obtain licenses for selling bank wealth management and insurance products [2][4]. - The Financial Regulatory Bureau also issued the "Financial Institutions Product Appropriateness Management Measures," which will take effect on February 1, 2026, establishing a regulatory foundation for brokerages to expand into these new sales areas [2][3]. Historical Context - The ability for brokerages to sell financial products, including insurance, was first established in the "Regulations on the Management of Securities Companies' Agency Sales of Financial Products" issued by the CSRC in November 2012 [5]. - Despite the long-standing regulations, the actual scale of insurance agency business has been limited, leading to a lack of focus on this area within the industry [7]. Industry Impact and Future Prospects - The renewed focus on brokerage sales of diverse products is seen as a potential shift from "single securities services" to "comprehensive wealth management," indicating a systemic adjustment in business models [8][10]. - The article suggests that the new regulatory environment could lead to more brokerages entering the insurance and bank wealth management product sales market, although this will require careful observation and compliance with regulatory standards [9][10]. Challenges and Opportunities - Brokerages face challenges in adapting to the different sales models and regulatory requirements associated with bank wealth management and insurance products, necessitating enhanced training for sales personnel and improvements in compliance systems [9][10]. - The potential for brokerages to tap into the growing demand for personal and commercial pension products is highlighted, as these products are becoming key components of a multi-tiered pension system [11]. - The article also notes that the integration of investment advisory and insurance advisory services could create new opportunities for wealth management, particularly in addressing the needs of high-net-worth clients [12]. Conclusion - The push for brokerages to obtain licenses for selling bank wealth management and insurance products represents a significant opportunity for the industry to evolve and meet diverse investor needs, with regulatory support aimed at fostering this transition [10][16].

券商可以卖保险和银行理财产品了？这个熟悉又陌生的问题掀起了讨论热潮。 7月11日，中证协在行业内最新发布的"证券业高质量发展28条"中明确提到，将加强与相关 部门单位的沟通协调，稳步推动更多合规风控有效的券商取得银行理财、保险产品销售牌照， 更好满足投资者多样化的投资需求。 同在当天，金融监管总局发布《金融机构产品适当性管理办法》，对金融产品销售的适当性管 理提出系统性规范要求，这也为券商若进一步拓展银行理财、保险代销业务筑牢了规则根基， 《办法》定于2026年2月1日起施行。 图为金融监管总局发布《金融机构产品适当性管理办法》内文。 种种表述都指向了券商将拓宽代销产品品类这一话题，这在行业引起广泛讨论。 记者了解来 看，这并非新业务。 早在证监会2012年11月出台的《证券公司代销金融产品管理规定》中就明确提到，允许券商 代销经国家有关部门（如银保监会、证监会等）批准发行的金融产品，包括保险产品（如投资 联结保险、年金保险等）以及商业银行理财产品。尤其是保险代销业务，文件一出，券商销售 保险业务正式开闸，不少券商向保险监管机构申请代理保险业务资质。 根据上述《规定》，申请保险兼业代理资格实行"一司一证"，券 ...