Core Viewpoint - Zhongshan is launching a marketing initiative aimed at attracting more Hong Kong and Macau residents to purchase real estate, leveraging public networks for referrals and offering cash rewards for successful recommendations [3][4][6]. Group 1: Marketing Initiative - The Zhongshan Housing and Urban-Rural Development Bureau has initiated a marketing campaign from September 17, 2025, to March 31, 2026, targeting the Hong Kong and Macau market [3]. - The campaign allows individuals to earn a cash reward of 1% of the purchase invoice amount for successfully referring Hong Kong and Macau residents to buy new properties in Zhongshan, with real estate companies offering an additional 2% reward [3][4]. - This initiative aims to break traditional real estate sales models by expanding the referral network to the general public, thus increasing property sales [3][6]. Group 2: Property Market Context - Zhongshan has historically been a popular destination for Hong Kong and Macau residents to purchase property, with over 25% of these buyers choosing Zhongshan over other cities [4][9]. - The average price of new homes in Zhongshan was reported at 12,200 yuan per square meter in August, with a total area of 118,900 square meters sold, reflecting a year-on-year decline of 19.28% in transaction volume [7][8]. - The current market conditions show a decrease in both transaction volume and price, with a prolonged sales cycle of 31.34 months [7][8]. Group 3: Buyer Demographics and Trends - The primary motivation for Hong Kong and Macau residents purchasing property in Zhongshan is for retirement or personal residence rather than investment [10][13]. - Since the resumption of cross-border travel, there has been an observed increase in interest from Hong Kong buyers, with many seeking properties for long-term living [10][11]. - The marketing initiative is expected to enhance the appeal of Zhongshan to potential buyers, but long-term success will depend on the city's ability to maintain its attractiveness as a livable city [13].

Core Viewpoint - Zhongshan is launching a marketing initiative targeting Hong Kong and Macau residents to boost real estate sales, leveraging public networks for referrals and offering cash rewards for successful transactions [3][4][5]. Group 1: Marketing Initiative - The Zhongshan Housing and Urban-Rural Development Bureau has initiated a marketing campaign from September 17, 2025, to March 31, 2026, aimed at encouraging referrals from the public for property purchases by Hong Kong and Macau residents [3]. - Successful referrers will receive a cash reward of 1% of the purchase invoice amount from the bureau and at least 2% from the real estate companies, totaling a minimum of 3% [3][4]. - For example, if a referrer successfully recommends a property purchase worth 1 million yuan, they could earn at least 30,000 yuan [4]. Group 2: Market Context - Zhongshan has historically been a popular property destination for Hong Kong and Macau residents, with a significant portion of the population having ties to Zhongshan [4][13]. - The average price of new homes in Zhongshan was reported at 12,200 yuan per square meter in August, with a notable decline in transaction volume and price compared to previous periods [9][10]. - The market has seen a 19.28% year-on-year decline in transaction area, indicating a challenging environment for real estate sales [9]. Group 3: Buyer Demographics and Trends - The majority of property purchases by non-local residents in Zhongshan are made by Hong Kong and Macau residents, who account for over 18% of the total purchases [16]. - The primary motivation for these buyers is not investment but rather retirement and personal residence [16][14]. - Following the resumption of cross-border travel, there has been an observed increase in interest from Hong Kong buyers, with many seeking properties for retirement [14][15].

Core Viewpoint - The opening of the Shenzhen-Zhongshan Channel has significantly increased the number of clients from Hong Kong looking to purchase properties in Zhongshan, with Hong Kong clients accounting for 20% of the inquiries [1]. Group 1: Marketing Initiatives - Zhongshan's Housing and Urban-Rural Development Bureau has launched a marketing campaign targeting the Hong Kong and Macau markets for 2025, expanding the scope of the "New Zhongshan Residents Settling in Zhongshan" initiative [1]. - From September 17, 2025, to March 31, 2026, individuals who successfully recommend Hong Kong and Macau residents to purchase new properties in Zhongshan will receive a cash reward of 1% of the purchase invoice amount (pre-tax) from the bureau, while real estate companies will provide a minimum of 2% [1][2]. - This means that if a recommendation leads to a purchase of a new property worth 1 million yuan, the referrer can earn at least 30,000 yuan in cash [1]. Group 2: Incentives for Buyers - During the period from September 17, 2025, to October 31, 2025, all buyers of new residential properties in Zhongshan will receive a tiered subsidy after paying the deed tax, regardless of their household registration or employment status [2]. - The subsidy varies based on the buyer's qualifications, with top-tier talents receiving 2.5%, mid-tier talents 2%, and those with a bachelor's degree or above receiving 1.5% of the purchase invoice amount as electronic consumption vouchers [2]. Group 3: Market Trends - The real estate market in Zhongshan has seen a decline in transaction volume and prices, with August 2023 recording a total net signed area of 118,900 square meters and an average price of 12,200 yuan per square meter, reflecting a year-on-year decrease of 5.54% but a month-on-month increase of 7.22% [3]. - The most expensive second-hand property sold in Zhongshan in August was a 140-square-meter unit in the Dong District, with a transaction price of 17,832 yuan per square meter [3]. - There has been a significant increase in new property viewings, with a 57% week-on-week rise, reaching the second-highest level of the year, just behind the "May Day" holiday [3]. Group 4: Buyer Motivations - The primary motivation for Hong Kong residents purchasing properties in Zhongshan is not investment but rather for retirement or personal residence [5]. - The development of industries in Zhongshan is expected to increase the demand for residential properties as the labor population grows [5].