Core Viewpoint - Zhongshan is launching a marketing initiative aimed at attracting more Hong Kong and Macau residents to purchase real estate, leveraging public networks for referrals and offering cash rewards for successful recommendations [3][4][6]. Group 1: Marketing Initiative - The Zhongshan Housing and Urban-Rural Development Bureau has initiated a marketing campaign from September 17, 2025, to March 31, 2026, targeting the Hong Kong and Macau market [3]. - The campaign allows individuals to earn a cash reward of 1% of the purchase invoice amount for successfully referring Hong Kong and Macau residents to buy new properties in Zhongshan, with real estate companies offering an additional 2% reward [3][4]. - This initiative aims to break traditional real estate sales models by expanding the referral network to the general public, thus increasing property sales [3][6]. Group 2: Property Market Context - Zhongshan has historically been a popular destination for Hong Kong and Macau residents to purchase property, with over 25% of these buyers choosing Zhongshan over other cities [4][9]. - The average price of new homes in Zhongshan was reported at 12,200 yuan per square meter in August, with a total area of 118,900 square meters sold, reflecting a year-on-year decline of 19.28% in transaction volume [7][8]. - The current market conditions show a decrease in both transaction volume and price, with a prolonged sales cycle of 31.34 months [7][8]. Group 3: Buyer Demographics and Trends - The primary motivation for Hong Kong and Macau residents purchasing property in Zhongshan is for retirement or personal residence rather than investment [10][13]. - Since the resumption of cross-border travel, there has been an observed increase in interest from Hong Kong buyers, with many seeking properties for long-term living [10][11]. - The marketing initiative is expected to enhance the appeal of Zhongshan to potential buyers, but long-term success will depend on the city's ability to maintain its attractiveness as a livable city [13].

Core Viewpoint - Zhongshan is launching a marketing initiative targeting Hong Kong and Macau residents to boost real estate sales, leveraging public networks for referrals and offering cash rewards for successful transactions [3][4][5]. Group 1: Marketing Initiative - The Zhongshan Housing and Urban-Rural Development Bureau has initiated a marketing campaign from September 17, 2025, to March 31, 2026, aimed at encouraging referrals from the public for property purchases by Hong Kong and Macau residents [3]. - Successful referrers will receive a cash reward of 1% of the purchase invoice amount from the bureau and at least 2% from the real estate companies, totaling a minimum of 3% [3][4]. - For example, if a referrer successfully recommends a property purchase worth 1 million yuan, they could earn at least 30,000 yuan [4]. Group 2: Market Context - Zhongshan has historically been a popular property destination for Hong Kong and Macau residents, with a significant portion of the population having ties to Zhongshan [4][13]. - The average price of new homes in Zhongshan was reported at 12,200 yuan per square meter in August, with a notable decline in transaction volume and price compared to previous periods [9][10]. - The market has seen a 19.28% year-on-year decline in transaction area, indicating a challenging environment for real estate sales [9]. Group 3: Buyer Demographics and Trends - The majority of property purchases by non-local residents in Zhongshan are made by Hong Kong and Macau residents, who account for over 18% of the total purchases [16]. - The primary motivation for these buyers is not investment but rather retirement and personal residence [16][14]. - Following the resumption of cross-border travel, there has been an observed increase in interest from Hong Kong buyers, with many seeking properties for retirement [14][15].

近年来，随着房地产市场出现调整，中山市商品房成交量和房价也有所下降。市场数据显示，今年8月 中山一手房网签面积合计11.89万平方米，网签均价每平方米1.22万元，同比下降5.54%，环比上涨 7.22%。另据乐有家研究中心数据，8月中山卖得最贵二手房，是一套位于东区万丽豪庭的约140平方米 的房源，成交单价为每平方米17832元。此外，上周中山门店新房看房量环比大涨57%，冲至今年第二 高位，仅次于"五一"黄金周。 有香港购房者对记者表示，交通便捷促使更多香港居民将购房目光投向大湾区其他城市。"现在深圳和 中山的公共交通也很方便，从前海坐跨市公交到马鞍岛就一个小时，我们经常先到深圳吃个饭逛一下 街，然后再坐大巴车回中山。"这位香港购房者还表示，早在30多年前，中山就吸引了大量港澳居民前 来买房，所以香港购房者一直对中山楼市持有较高的关注度。 与此同时，在2025年9月17日至2025年10月31日期间，对所有在中山购买新建商品住房的购房人（不限 制户籍，不限制就业），在缴纳契税后实施梯度奖补。其中，对购房人属于经市委人才工作领导小组审 定的顶尖人才、国家或省重大人才工程入选专家、《中山市新时代人才高质量发展 ...

为了把房子卖给更多的港澳居民，侨乡中山调动了民间的"人脉"。 9月17日，中山市住房和城乡建设局正式启动2025年港澳市场全民营销活动，同时扩大2025年"新中山人 安家中山"活动奖补范围。 全民营销是一种打破传统房地产销售模式的卖房方式，核心逻辑是将返佣范围从专业群体扩大到社会公 众，借助公众的人脉网络为房地产项目引流获客，最终促进成交。 根据通知，2025年9月17日至2026年3月31日，凡成功推荐港澳居民在中山范围内购买新建商品房（限住 宅、公寓、商业办公）的推荐人，中山住建局按购房发票票面金额1%（税前）给予现金奖励，房企则 按购房发票票面金额原则上不低于2%（税前）给予现金奖励。按此计算，推荐成功者至少可以获得合 计3%现金奖励。 也就是说，若推荐港澳居民购买了总额100万元的新建商品房，推荐人可至少获得3万元现金。 与此同时，已经实施将近2个月的"新中山人安家中山"活动，购房补贴范围由在中山"购买新建商品住房 且在中山就业的外地户籍人"，扩大至"所有在我市购买新建商品住房的购房人"，购房人最高可获得由 中山财政局按购房发票票面金额2.5%补贴的电子消费券。 相较与香港接壤的深圳和与澳门接壤的珠海 ...